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And - possibly - permanently!
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A HORROR-style chewing gum ad showing a snarling dog crawling from a man’s mouth could be banned — after record complaints.
Wrigley’s commercial for XCite — with the slogan "Avoid Dog Breath" — sparked more than 430 calls in a week.
Watchdogs at the Independent Television Commission, said: "A lot were from parents whose children were terrified by it.
"We take that very seriously. But adults also say they find it distasteful because of the realism."
The ITC may now rule it can only be shown after the 9pm watershed — or ban it completely.
The pressure group Families Involved in Raising Media Awareness said: "Its special effects are terrifyingly realistic - it’s more a horror film than an advert."
Wrigleys chiefs were "dismayed" by the reaction.
A spokesman said: "It is not our intention to upset anyone. It is almost impossible to create a powerful ad everyone enjoys."
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Horror-style? More a horror film than an advert? Scared kids? Distasteful? To be shown after 9pm or banned completely? And all because 'more than 430' people complained? What a load of balls!
Millions of people have seen this advert, and 430 complaints can have it banned? A group that aren't even large enough in number to qualify as a minority? They were just as stupid over the Xbox 'Cradle to Grave' advert.
Over half the population disagree with a war on Iraq, but no matter what they do, they can't change anything. But a few hundred pathetic individuals can complain about a TV advert with no sex, violence or bad language in it, and people bend over backwards to appease them!
For the sake of the human race, don't comply with their wishes - laugh these people off the face of the planet!
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A HORROR-style chewing gum ad showing a snarling dog crawling from a man’s mouth could be banned — after record complaints.
Wrigley’s commercial for XCite — with the slogan "Avoid Dog Breath" — sparked more than 430 calls in a week.
Watchdogs at the Independent Television Commission, said: "A lot were from parents whose children were terrified by it.
"We take that very seriously. But adults also say they find it distasteful because of the realism."
The ITC may now rule it can only be shown after the 9pm watershed — or ban it completely.
The pressure group Families Involved in Raising Media Awareness said: "Its special effects are terrifyingly realistic - it’s more a horror film than an advert."
Wrigleys chiefs were "dismayed" by the reaction.
A spokesman said: "It is not our intention to upset anyone. It is almost impossible to create a powerful ad everyone enjoys."
-----
Horror-style? More a horror film than an advert? Scared kids? Distasteful? To be shown after 9pm or banned completely? And all because 'more than 430' people complained? What a load of balls!
Millions of people have seen this advert, and 430 complaints can have it banned? A group that aren't even large enough in number to qualify as a minority? They were just as stupid over the Xbox 'Cradle to Grave' advert.
Over half the population disagree with a war on Iraq, but no matter what they do, they can't change anything. But a few hundred pathetic individuals can complain about a TV advert with no sex, violence or bad language in it, and people bend over backwards to appease them!
For the sake of the human race, don't comply with their wishes - laugh these people off the face of the planet!
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I think the advert is a little disgusting, but i dont think it really tests the boundaries of taste or decency. Its not like the dog gets hurt or anything.
Personally, I think the advert is awful.
Dog Breath? Never come across that expression before anyway.
Dog Breath? Never come across that expression before anyway.
Stupid people do stupid things and have stupid reactions to stupid situations.
Let it wash over your head and smile serenely because you know these bottom-feeders will eventually get their head jammed in a dustbin or step in front of a bus because they were too busy reading Heat magazine.
Let it go....let it slide....
Hell, what do you expect from television?
Let it wash over your head and smile serenely because you know these bottom-feeders will eventually get their head jammed in a dustbin or step in front of a bus because they were too busy reading Heat magazine.
Let it go....let it slide....
Hell, what do you expect from television?
I thouhgt the ad was funny, not like the:
"Had this car been travelling at 30mph, it would have stopped here"
or
"Mrs jones knew who her killer was..."
Both of these adverts are far more realistic, the first one showing a child being killed, and the second one showing a teenager kill his mother.
But, if people want to complain about adverts, let them. You can chuckle at least at the thought of their one-liners as they put the phone down after recieving one.
"Had this car been travelling at 30mph, it would have stopped here"
or
"Mrs jones knew who her killer was..."
Both of these adverts are far more realistic, the first one showing a child being killed, and the second one showing a teenager kill his mother.
But, if people want to complain about adverts, let them. You can chuckle at least at the thought of their one-liners as they put the phone down after recieving one.
People who write in to get an Ad banned have nothing better to do with their time and are probably sad middle aged women who have had it for years.
They should just get a life
They should just get a life
hey the fly 2 is on 5,
cue gruesome deaths
cue gruesome deaths
It's a bit of a weird ad. but its ridiculous banning it from being shown before 9 p.m., never mind a total ban. There's been far worse ads. on T.V. than that.
I saw it about half an hour ago, I was in the kitchen sorting out some custard when I caught it in the corner of my eye. TV's small and I was on the other side of the room, I thought it was a hamster or something when it kept poking out of his mouth. Then I laughed when the dog came out and thought "I bet it says something about dog breath" which, of course, it did.
What kind of sad, conservative, Daily Mail reading weirdo would phone in to complain about an advert, or indeed, ANYTHING they see on television? Oh, wait, I just answered my own question...
What kind of sad, conservative, Daily Mail reading weirdo would phone in to complain about an advert, or indeed, ANYTHING they see on television? Oh, wait, I just answered my own question...
It made me feel queazy, but that was good. It's refreshing to see adverts like that. But yes, we seem to live in a country that is easily offended by this kind of thing but looks kindly upon page 3 and...well pretty much all of the rest of tabloid newspapers.
Other countries seem to have the balance done a lot better, and they have porn on TV late at night. Not that I'd watch it. Ahem.
Other countries seem to have the balance done a lot better, and they have porn on TV late at night. Not that I'd watch it. Ahem.
i tell you, our country is turning into a country of panzies. oooh I've chipped a finger nail etc.
what we need is another world war .....
what we need is another world war .....
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