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Let me firstly say that they WON'T dominate the market, there IS room for 4 games consoles (GC, DC, PS2 and X), but there is no way on earth that Mr Gate's firm won't be aiming for the top, they'll want to take the crown away from whoever wears it come the beginning of 2002. Dreamcast won't have been squashed by Playstation 2, Game Cube will have a good Christmas I'm sure, and the PS2 and PSone will probably be doing very well, although I don't think PS2 will rule at all - there's plenty of Dreamcast owners out there, we just can't remember where they went...
Forget Game Boy Advance. We don't need a 32bit hand held in a 128bit world, just concentrate on machines that were actually designed to sit on the floor (or stand, growl or scream for that matter). The XBox. It will be the most advance machine ever released, and it will be a sure fire hit because of the way in which Microsoft have gone, and will go about marketing the console:
Game Store assistants will have a special Microsoft chip implanted in their brains (maybe it'll make them audible) so that they only recommend the XBox despite the millions of PS owners...
The Coca-Cola advertisement at Christmas will be interrupted by special arrangement - courtesy of Microsoft, and the voice will change just before the words 'Holidays are coming, holidays are coming' (you know the one) replaced by a drone style voice 'XBox is coming' 'XBox is coming' and then we'll all be brainwashed by this obviously...
Every prime time television soap, commercial and news report will be sponsored by Microsoft, with semi commercials happening during every single TV with a robot dog shouting 'XBox'. Everything will turn X-shape - we'll be buying X-shape cars, TV's, mobiles, fast food and all sorts!
But seriously now (for a change), Microsoft will not only become the dominant force in the gaming industry, but they will convert loyal and dedicated PC owners over to the world of style and compact ability - XBox will reach out to you, ask you what you desire and it will happen as long as you buy one. Bill Gates is one of the most 'envied' and perhaps, somewhat 'resented' people in the world, simply because he is the most successful living being on our planet, but he will have the most powerful weapon up his sleeve, and it won't be the XBox.
$500million is what the company has pledged for the promotion and advertising campaigns alone for the XBox. This is a huge amount of money, when you think how much the Dreamcast cost to develop (the same amount) you'll understand!
The gaming industry is about to be set alight with new entries and intense competition - it'll be exciting for onlookers, but for those competing it'll be ugly, and possibly even fatal...
Oh well, there's always cards I suppose.
By the way, the more and more I look at those PS2 GT3 screens they seem to look less and less impressive - there's no shock now, and it seems as though F355 has just as good visuals!
I think that the only way anyone can stop Microsoft is if they get ordered to stop production or something because of monopolising any markets that they may be monopolising at that time!
I've been to Saatchi and Saatchi's offices recently and saw a storyboard they were working on to try to get the account. It had a sequence of stills of a racing car hurtling along a deserted road, but unfortunately it crashed without hitting anything.
Another storyboard had lots of error messages on it, with pictures of a big lumpy controller sticking out of a disintegrated TV set.
The final board was just a big blue screen with nothing else on it.
Then I realised that Saatchi and Saatchi were being paid by Sega.
Then I woke up.