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"Microsoft takes aim at Japanese rivals with Xbox December launch Thursday September 15, 06:14 PM
TOKYO (AFP) - Microsoft will take the game-console war to its Japanese rivals' home turf on December 10 with a launch of the new Xbox 360 that aims to steal a march on arch-foes Sony and Nintendo.
The US software behemoth said the sleek, new-look console will be priced at 37,900 yen (345 dollars) in Japan.
It will be launched in North America on November 22 and in Europe on December 2, Microsoft announced on the eve of the Tokyo Game Show.
The new product will go head-to-head with
the next-generation home video game machines from Sony and its smaller rival Nintendo.
Neither Sony's PlayStation3 nor Nintendo's Revolution is expected to go on sale until next year.
This gives Microsoft the head-start that it failed to achieve with its first Xbox, which came out in 2001 a whole year after the PlayStation2.
"Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage," said Yoshihiro Maruyama, who oversees Xbox in Japan.
"Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle," Maruyama told a news conference.
In a bid to build a strong foothold in one of the world's key entertainment markets, Microsoft said it has partnered with some well-known Japanese game creators including Hironobu Sakaguchi, creator of the popular "Final Fantasy" series and Sega creator, Tetsuya Mizuguchi.
"The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players," Maruyama said.
He said more than 100 game titles were under development exclusively for Japanese players, with many of them set to hit the market before the end of this year.
The device will come equipped with 512 megabytes of operating memory, double the standard amount for home PCs, and three 3.2-gigahertz processors -- unmatched by all but the most expensive PCs."
TOKYO (AFP) - Microsoft will take the game-console war to its Japanese rivals' home turf on December 10 with a launch of the new Xbox 360 that aims to steal a march on arch-foes Sony and Nintendo.
The US software behemoth said the sleek, new-look console will be priced at 37,900 yen (345 dollars) in Japan.
It will be launched in North America on November 22 and in Europe on December 2, Microsoft announced on the eve of the Tokyo Game Show.
The new product will go head-to-head with
the next-generation home video game machines from Sony and its smaller rival Nintendo.
Neither Sony's PlayStation3 nor Nintendo's Revolution is expected to go on sale until next year.
This gives Microsoft the head-start that it failed to achieve with its first Xbox, which came out in 2001 a whole year after the PlayStation2.
"Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage," said Yoshihiro Maruyama, who oversees Xbox in Japan.
"Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle," Maruyama told a news conference.
In a bid to build a strong foothold in one of the world's key entertainment markets, Microsoft said it has partnered with some well-known Japanese game creators including Hironobu Sakaguchi, creator of the popular "Final Fantasy" series and Sega creator, Tetsuya Mizuguchi.
"The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players," Maruyama said.
He said more than 100 game titles were under development exclusively for Japanese players, with many of them set to hit the market before the end of this year.
The device will come equipped with 512 megabytes of operating memory, double the standard amount for home PCs, and three 3.2-gigahertz processors -- unmatched by all but the most expensive PCs."
Mozzy wrote:
> It doesn't bloke others for me,
This is good and avoids a lot of unneccessary surgery.
> It doesn't bloke others for me,
This is good and avoids a lot of unneccessary surgery.
Yeah but you don't have the super setup I do.
Although a link might've worked since I generally go through MSN on this comp...
Although a link might've worked since I generally go through MSN on this comp...
It doesn't bloke others for me, and I use BT Yahoo.
If it'd let me link to Yahoo News I would, but it's through my account so it blocks others.
Just give a link next time! :D
"Microsoft takes aim at Japanese rivals with Xbox December launch Thursday September 15, 06:14 PM
TOKYO (AFP) - Microsoft will take the game-console war to its Japanese rivals' home turf on December 10 with a launch of the new Xbox 360 that aims to steal a march on arch-foes Sony and Nintendo.
The US software behemoth said the sleek, new-look console will be priced at 37,900 yen (345 dollars) in Japan.
It will be launched in North America on November 22 and in Europe on December 2, Microsoft announced on the eve of the Tokyo Game Show.
The new product will go head-to-head with
the next-generation home video game machines from Sony and its smaller rival Nintendo.
Neither Sony's PlayStation3 nor Nintendo's Revolution is expected to go on sale until next year.
This gives Microsoft the head-start that it failed to achieve with its first Xbox, which came out in 2001 a whole year after the PlayStation2.
"Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage," said Yoshihiro Maruyama, who oversees Xbox in Japan.
"Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle," Maruyama told a news conference.
In a bid to build a strong foothold in one of the world's key entertainment markets, Microsoft said it has partnered with some well-known Japanese game creators including Hironobu Sakaguchi, creator of the popular "Final Fantasy" series and Sega creator, Tetsuya Mizuguchi.
"The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players," Maruyama said.
He said more than 100 game titles were under development exclusively for Japanese players, with many of them set to hit the market before the end of this year.
The device will come equipped with 512 megabytes of operating memory, double the standard amount for home PCs, and three 3.2-gigahertz processors -- unmatched by all but the most expensive PCs."
TOKYO (AFP) - Microsoft will take the game-console war to its Japanese rivals' home turf on December 10 with a launch of the new Xbox 360 that aims to steal a march on arch-foes Sony and Nintendo.
The US software behemoth said the sleek, new-look console will be priced at 37,900 yen (345 dollars) in Japan.
It will be launched in North America on November 22 and in Europe on December 2, Microsoft announced on the eve of the Tokyo Game Show.
The new product will go head-to-head with
the next-generation home video game machines from Sony and its smaller rival Nintendo.
Neither Sony's PlayStation3 nor Nintendo's Revolution is expected to go on sale until next year.
This gives Microsoft the head-start that it failed to achieve with its first Xbox, which came out in 2001 a whole year after the PlayStation2.
"Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage," said Yoshihiro Maruyama, who oversees Xbox in Japan.
"Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle," Maruyama told a news conference.
In a bid to build a strong foothold in one of the world's key entertainment markets, Microsoft said it has partnered with some well-known Japanese game creators including Hironobu Sakaguchi, creator of the popular "Final Fantasy" series and Sega creator, Tetsuya Mizuguchi.
"The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players," Maruyama said.
He said more than 100 game titles were under development exclusively for Japanese players, with many of them set to hit the market before the end of this year.
The device will come equipped with 512 megabytes of operating memory, double the standard amount for home PCs, and three 3.2-gigahertz processors -- unmatched by all but the most expensive PCs."