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"The Daily Mirror"

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Wed 02/10/02 at 12:09
Regular
Posts: 787
No, I haven't put this in the wrong forum!

Now I've never been one to complain about adverts on TV. In fact, I laughed at the people who called for the Xbox "Cradle to Grave" advert to be banned.

But I saw one last night for the Daily Mirror which I did think was in pretty bad taste.

I features a topless model posing for pictures; you can't see the photographer, but you can hear the camera and see the flash. And you don't see the girl's boobs, just a side-on view like so many shower gel adverts.

No, I'm not going to complain about a half-naked girl!

As the girl poses, the voice-over says something like, "Some tabloids just want you to get them off..."

Then the top half of the picture 'tears away' like paper halfway up the side of the girl's left breast, revealing an X-ray like image of the top part of the breast, with what appears to be a tumor.

And the voice-over continues, "...we just hope that you never have to." And the Daily Mirror logo appears.

I sat there for a few seconds digesting the advert, partly shocked, wondering if there had been some other message that the advert was putting across.

But there wasn't. No mention of help organisations for those with breast cancer, nothing about any articles they were running. They were simply using breast cancer to sell try and sell their paper.

I actually said to myself out loud, "That is disgraceful." And considering that breast cancer kills 250 women a week (I just looked it up - http://hosted.aware.easynet.co.uk/), it really is.

As I said earlier, I'm not one to write and complain about adverts on TV, but this does have me wondering whether I should start.

Have you seen the advert? What do you think of it?
Wed 02/10/02 at 15:11
Regular
"everyone says it"
Posts: 14,738
Wasn't a very nice advert, I couldn't work out if I actually connotated the correct meaning from it.
Wed 02/10/02 at 13:17
Regular
"TheShiznit.co.uk"
Posts: 6,592
Spot on. The Mirror is just as bad as the rest, they're like a windowlicker wearing a bowler hat - it doesn't make them look any more classy.
Wed 02/10/02 at 12:27
Regular
"Infantalised Forums"
Posts: 23,089
The advert should have been:

Mouthbreather looking at The Sun and pointing at Page 3 going "Ook!Ook!"

Same Mouthbreather with The Times, looking confused and turning it every which way

Same Mouthbreather with The Mirror, little half-moon specs on with tongue poking out corner of mouth smiling

Voice-Over "When comics don't cut it and Broadsheets make you nervous. The Mirror - voice of those who sort of want to understand the world but still read about soap stars getting drunk"
Wed 02/10/02 at 12:20
Regular
"funky blitzkreig"
Posts: 2,540
The Mirror is currently trying to re-brand itself as a middle-class tabloid in the Daily Mail style of tabloidism. It's a shrewdish move because they were never as gutter press as the Sun or Star, and with the express having been taken over by Richard Desmond, readers and writers are abandoning that ship post-haste.

What the ad was trying to say, I think, was that the Mirror has moved from showing breasts to covering things like Breast cancer. However, I have not seen the advert, and from what you've said it sounds as if I might be wrong. In which case, yes, it is absolutely shocking behaviour.
Wed 02/10/02 at 12:16
Regular
"Orbiting Uranus"
Posts: 5,665
WòókieeMøn§†€® wrote:
>
> As the girl poses, the voice-over says something like, "Some
> tabloids just want you to get them off..."
>
> Then the top half of the picture 'tears away' like paper halfway up
> the side of the girl's left breast, revealing an X-ray like image of
> the top part of the breast, with what appears to be a tumor.
>
> And the voice-over continues, "...we just hope that you never
> have to." And the Daily Mirror logo appears.
>

If this is true then it is particularly shocking. I don't understand how that is supposed to sell Papers. Its not as if its saying the daily mail is good. Basically their sales opitch is 'We hope you don't have to have your brests removed due to breast cancer'. !!!!!
Wed 02/10/02 at 12:09
"High polygon count"
Posts: 15,624
No, I haven't put this in the wrong forum!

Now I've never been one to complain about adverts on TV. In fact, I laughed at the people who called for the Xbox "Cradle to Grave" advert to be banned.

But I saw one last night for the Daily Mirror which I did think was in pretty bad taste.

I features a topless model posing for pictures; you can't see the photographer, but you can hear the camera and see the flash. And you don't see the girl's boobs, just a side-on view like so many shower gel adverts.

No, I'm not going to complain about a half-naked girl!

As the girl poses, the voice-over says something like, "Some tabloids just want you to get them off..."

Then the top half of the picture 'tears away' like paper halfway up the side of the girl's left breast, revealing an X-ray like image of the top part of the breast, with what appears to be a tumor.

And the voice-over continues, "...we just hope that you never have to." And the Daily Mirror logo appears.

I sat there for a few seconds digesting the advert, partly shocked, wondering if there had been some other message that the advert was putting across.

But there wasn't. No mention of help organisations for those with breast cancer, nothing about any articles they were running. They were simply using breast cancer to sell try and sell their paper.

I actually said to myself out loud, "That is disgraceful." And considering that breast cancer kills 250 women a week (I just looked it up - http://hosted.aware.easynet.co.uk/), it really is.

As I said earlier, I'm not one to write and complain about adverts on TV, but this does have me wondering whether I should start.

Have you seen the advert? What do you think of it?

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