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I'm not sure if anyone has already posted about this, but a promotion is currently being run by the makers of Turok:
Below is an extract I found on Yahoo news: (enjoy)
Volunteers line up to sell names
LONDON (Reuters) - A marketing ploy to turn humans into living adverts is proving a hit with thousands of people who have applied to change their name to a computer game character in exchange for 500 pounds.
Within 12 hours of an offer appearing on a Web site (www.mynameisturok.co.uk), more than 3,000 people had applied to change their names by deed poll to Turok, the hero of a cult dinosaur-hunter computer game, the company pioneering the scheme said on Wednesday.
"We've been truly amazed at the reaction we've had to the Turok project in such a short space of time," said Shaun White of Acclaim UK, which is the first company to try out so-called "identity marketing".
Just five volunteers will be chosen from the tens of thousands expected to apply by the September 2 deadline.
Each new "Turok" will be paid 500 pounds and given a Microsoft X-Box games console and Turok games in exchange for changing their name for a year.
"I thought it was a really cool idea. Five hundred quid is a hell of a lot of money," Andrew Nettles, a 21-year-old London business student, told Reuters.
"I never chose my name -- my parents gave it to me," said the student who will receive his degree certificate in the name of Turok if he is chosen.
The identity marketing concept was dreamt up by Simeon Cantrell of the Institute of Science in Marketing, which has patented the idea.
"There could be thousands of people called Pepsi, Brylcreem, Toyota and Yahoo happily going about their everyday lives whilst subtly communicating the virtues of their brand namesakes," Cantrell said.
Below is an extract I found on Yahoo news: (enjoy)
Volunteers line up to sell names
LONDON (Reuters) - A marketing ploy to turn humans into living adverts is proving a hit with thousands of people who have applied to change their name to a computer game character in exchange for 500 pounds.
Within 12 hours of an offer appearing on a Web site (www.mynameisturok.co.uk), more than 3,000 people had applied to change their names by deed poll to Turok, the hero of a cult dinosaur-hunter computer game, the company pioneering the scheme said on Wednesday.
"We've been truly amazed at the reaction we've had to the Turok project in such a short space of time," said Shaun White of Acclaim UK, which is the first company to try out so-called "identity marketing".
Just five volunteers will be chosen from the tens of thousands expected to apply by the September 2 deadline.
Each new "Turok" will be paid 500 pounds and given a Microsoft X-Box games console and Turok games in exchange for changing their name for a year.
"I thought it was a really cool idea. Five hundred quid is a hell of a lot of money," Andrew Nettles, a 21-year-old London business student, told Reuters.
"I never chose my name -- my parents gave it to me," said the student who will receive his degree certificate in the name of Turok if he is chosen.
The identity marketing concept was dreamt up by Simeon Cantrell of the Institute of Science in Marketing, which has patented the idea.
"There could be thousands of people called Pepsi, Brylcreem, Toyota and Yahoo happily going about their everyday lives whilst subtly communicating the virtues of their brand namesakes," Cantrell said.
End of the day, whats in a name.
My mates got about 5 different names for me anyways...
My mates got about 5 different names for me anyways...
Am I the only one who thinks Turok is a rather macho sounding name?
Anyway, of course I'd tell my friends, and they'd either A) be jealous because I got £500 etc, or B) think I'm an idiot... or both
Anyway, of course I'd tell my friends, and they'd either A) be jealous because I got £500 etc, or B) think I'm an idiot... or both
Dont you think that it wouldnt make that much difference-your mates aint exactly gonna call you Turok. And hardly anyone would know really unless they print a big picture of you on every shop corner
I wonder how it would work, changing your name would cause many problems legally. I suppose there would be some sort of contract (or whatever) so you don't actually change your name on your bank cards, address details etc.
Anyone remember that show the Dave Gorman collection? People legally chagned their name to Dave Gorman on that. I say it would be similar to how they did it. Plus would you tell your friends that your name was now Turok.
If I did it I wouldn't tell anyone and try to pretend nothing happened, I don't fancy the p*ss being taken out of me for having a camp name change.
Anyone remember that show the Dave Gorman collection? People legally chagned their name to Dave Gorman on that. I say it would be similar to how they did it. Plus would you tell your friends that your name was now Turok.
If I did it I wouldn't tell anyone and try to pretend nothing happened, I don't fancy the p*ss being taken out of me for having a camp name change.
Saw it the other day, we already have a few Turok wannabes here too!
They won't go on with it though once they see the problems that it will cause!
Legally changing your name is a LOT of work!
They won't go on with it though once they see the problems that it will cause!
Legally changing your name is a LOT of work!
I'm not sure if anyone has already posted about this, but a promotion is currently being run by the makers of Turok:
Below is an extract I found on Yahoo news: (enjoy)
Volunteers line up to sell names
LONDON (Reuters) - A marketing ploy to turn humans into living adverts is proving a hit with thousands of people who have applied to change their name to a computer game character in exchange for 500 pounds.
Within 12 hours of an offer appearing on a Web site (www.mynameisturok.co.uk), more than 3,000 people had applied to change their names by deed poll to Turok, the hero of a cult dinosaur-hunter computer game, the company pioneering the scheme said on Wednesday.
"We've been truly amazed at the reaction we've had to the Turok project in such a short space of time," said Shaun White of Acclaim UK, which is the first company to try out so-called "identity marketing".
Just five volunteers will be chosen from the tens of thousands expected to apply by the September 2 deadline.
Each new "Turok" will be paid 500 pounds and given a Microsoft X-Box games console and Turok games in exchange for changing their name for a year.
"I thought it was a really cool idea. Five hundred quid is a hell of a lot of money," Andrew Nettles, a 21-year-old London business student, told Reuters.
"I never chose my name -- my parents gave it to me," said the student who will receive his degree certificate in the name of Turok if he is chosen.
The identity marketing concept was dreamt up by Simeon Cantrell of the Institute of Science in Marketing, which has patented the idea.
"There could be thousands of people called Pepsi, Brylcreem, Toyota and Yahoo happily going about their everyday lives whilst subtly communicating the virtues of their brand namesakes," Cantrell said.
Below is an extract I found on Yahoo news: (enjoy)
Volunteers line up to sell names
LONDON (Reuters) - A marketing ploy to turn humans into living adverts is proving a hit with thousands of people who have applied to change their name to a computer game character in exchange for 500 pounds.
Within 12 hours of an offer appearing on a Web site (www.mynameisturok.co.uk), more than 3,000 people had applied to change their names by deed poll to Turok, the hero of a cult dinosaur-hunter computer game, the company pioneering the scheme said on Wednesday.
"We've been truly amazed at the reaction we've had to the Turok project in such a short space of time," said Shaun White of Acclaim UK, which is the first company to try out so-called "identity marketing".
Just five volunteers will be chosen from the tens of thousands expected to apply by the September 2 deadline.
Each new "Turok" will be paid 500 pounds and given a Microsoft X-Box games console and Turok games in exchange for changing their name for a year.
"I thought it was a really cool idea. Five hundred quid is a hell of a lot of money," Andrew Nettles, a 21-year-old London business student, told Reuters.
"I never chose my name -- my parents gave it to me," said the student who will receive his degree certificate in the name of Turok if he is chosen.
The identity marketing concept was dreamt up by Simeon Cantrell of the Institute of Science in Marketing, which has patented the idea.
"There could be thousands of people called Pepsi, Brylcreem, Toyota and Yahoo happily going about their everyday lives whilst subtly communicating the virtues of their brand namesakes," Cantrell said.