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"REDMOND, Wash., July 2, 2002 - Mario™ , the world's most celebrated video game hero, and the national youth organization SHiNE (Seeking Harmony in Neighborhoods Everyday) are bringing the virtual clean-up action from Mario's first NINTENDO GAMECUBE™ game, Super Mario Sunshine™, to five American cities. Today, Nintendo of America Inc. and SHiNE launch a nationwide campaign to reach teens in a non-traditional fashion to beautify communities and paint neighborhood murals.
Entrants will design murals that reflect SHiNE's mission of promoting cultural harmony, non-violence, and high self-esteem among teens.
"This is the perfect opportunity for Nintendo to connect to its generations of Mario fans and encourage them to give back to their community," says Peter MacDougall, executive vice president, sales and marketing, Nintendo of America Inc. "It's refreshing to know video game makers are still expressing positive messages to the millions of people who play them."
Whatever next? Luigi cleaning litter of the streets? Bowser helping old ladies across the street?
It's that old 'Nintendo difference'....
Well that's what she called it anyway.
"REDMOND, Wash., July 2, 2002 - Mario™ , the world's most celebrated video game hero, and the national youth organization SHiNE (Seeking Harmony in Neighborhoods Everyday) are bringing the virtual clean-up action from Mario's first NINTENDO GAMECUBE™ game, Super Mario Sunshine™, to five American cities. Today, Nintendo of America Inc. and SHiNE launch a nationwide campaign to reach teens in a non-traditional fashion to beautify communities and paint neighborhood murals.
Entrants will design murals that reflect SHiNE's mission of promoting cultural harmony, non-violence, and high self-esteem among teens.
"This is the perfect opportunity for Nintendo to connect to its generations of Mario fans and encourage them to give back to their community," says Peter MacDougall, executive vice president, sales and marketing, Nintendo of America Inc. "It's refreshing to know video game makers are still expressing positive messages to the millions of people who play them."
Whatever next? Luigi cleaning litter of the streets? Bowser helping old ladies across the street?
It's that old 'Nintendo difference'....