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"WWE Viewership Suffers HUGE Drop Over Past Year"

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Sun 14/07/02 at 11:06
Regular
Posts: 787
Taken from WrestleZone:

"As we all know by now, The Rock's return on SmackDown! was essentially a complete failure, creating almost no spark in WWE viewership and drawing just a 3.3 rating. But in even more bad news for WWE, comparing this year's return of The Rock to last year's return, every demographic of WWE viewers are down apart from males 50 and over, which doesn't exactly make up a huge percentage of WWE viewers.

The 18-49 male demographic range, an important part of WWE viewership, is down a huge 31 percent. The 25-54 demographic of both sexes is down a big 30 percent. The 18-49 demographic of both sexes is down 29 percent, which means that both men and women are almost completely uninterested in WWE programming this year. However, the most shocking of all drops is the most important teenage audience, which is down by a staggering 52 percent.

WWE will obviously be very unhappy at the turn of events during the last year, regarding viewership of their programming. With the teenage audience down by more than half, and other audiences all down by almost a third, there will probably have to be some big changes in storylines in order to return even a part of the lost viewers back to WWE television."


FIFTY-TWO PERCENT!? Bloody hell, no wonder we get ridiculed all the time. After watching RAW I'm not surprised, but Smackdown hasn't been bad the past few weeks...thoughts?
Mon 15/07/02 at 10:54
Regular
"..."
Posts: 9,808
Viewing figures have always gone in cycles with the WWE and it always seems that when the wrestling is good the viewing figures aren't and if the wrestling is poo the viewing figures are good...i.e. the figures were poor durting the Bret Hart vs Shawn Michaels era, dsespite it being a huge critical success...
Sun 14/07/02 at 16:42
Regular
Posts: 5,630
I think the WWE should plan for six months down the line - wrestling is a cyclical industry and it will probably take time to establish new stars and main eventers...
Sun 14/07/02 at 15:22
Regular
"sdomehtongng"
Posts: 23,695
I agree with Grandprix's point.
Sun 14/07/02 at 14:21
Regular
Posts: 5,135
I think the WWE will do something very good towards the end of the year. Which will be the turning point back to excellant ratings.

Maybe, realise that Guerrero, Benoit, Van Dam, and all them lot that their time is about right for now!
Sun 14/07/02 at 13:39
Regular
"Far Beyond Metal"
Posts: 5,748
not really surprising from recent WWE television although i'll have to admit that Smackdown has been OK and RAW, I thought was good this past week.- I enjoyed watching the main event.
Sun 14/07/02 at 12:56
Regular
"Too Orangy For Crow"
Posts: 15,844
You know what I blame the fall in teenage viewers to? Hulk Hogan.

Teenage viewers were just not interested in Hogan as champ.

My opinion. Feel free to ridicule it if you must.
Sun 14/07/02 at 12:03
Regular
"sdomehtongng"
Posts: 23,695
SmackDown hasn't actually been that bad as of late, but RAW seriously needs to be worked on...
Sun 14/07/02 at 11:06
Regular
"I like cheese"
Posts: 16,918
Taken from WrestleZone:

"As we all know by now, The Rock's return on SmackDown! was essentially a complete failure, creating almost no spark in WWE viewership and drawing just a 3.3 rating. But in even more bad news for WWE, comparing this year's return of The Rock to last year's return, every demographic of WWE viewers are down apart from males 50 and over, which doesn't exactly make up a huge percentage of WWE viewers.

The 18-49 male demographic range, an important part of WWE viewership, is down a huge 31 percent. The 25-54 demographic of both sexes is down a big 30 percent. The 18-49 demographic of both sexes is down 29 percent, which means that both men and women are almost completely uninterested in WWE programming this year. However, the most shocking of all drops is the most important teenage audience, which is down by a staggering 52 percent.

WWE will obviously be very unhappy at the turn of events during the last year, regarding viewership of their programming. With the teenage audience down by more than half, and other audiences all down by almost a third, there will probably have to be some big changes in storylines in order to return even a part of the lost viewers back to WWE television."


FIFTY-TWO PERCENT!? Bloody hell, no wonder we get ridiculed all the time. After watching RAW I'm not surprised, but Smackdown hasn't been bad the past few weeks...thoughts?

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