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It's what I would do, unless the franchise, product, whatever - was such a well known thing - such as the Zelda franchise - then a good degree of control on advertising, etc. would be placed on the product, giving it a sort of "elite" and rare aura about it. So when it finally comes, it'll be well worth the wait. That's my opinion, anyway.
http://www.lycos.co.uk its the best place to be :>