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A couple of months ago, Shigeru Miyamoto’s European tour. At the press conference a reporter is asking about the new Zelda, particularly its release.
Shigsy responds to the following effect: ‘When people talk and speculate about Zelda, interacting with the latest news, they’re already playing the game.’
Now, nobody’s about to question the immense effect this man has on Nintendo and their policies, but there seems to be a bit of a gap between the philosophies of Mr Miyamoto and the practices of the big N concerning marketing strategy and product image.
Let’s look at nintendo’s recent history of early marketing:
N64 – They couldn’t even sort out a firm date for a long time, and launched the machine with 1 game. Doesn’t look promising.
Neither did advertising. Pefect Dark saw some commercials splashed around tv, as did Zelda, and the introduction of colored 64s. Other than this, tv time was scarce.
Gamecube – Well, their live broadcast of release details was horribly crippled by the leak of the video. Further on, their advertising, despite being a vast improvement on the N64’s occasional offerings, really hasn’t lived up to the xbox’s precedent in quantity or quality.
How about the news monkey article SR ran recently, criticising nintendo’s utter failure to use their released (Mario sunshine) screenshots to generate any real interest, but instead to kill off excitement, mystery and speculation.
To me, this isn’t the work of people who are concerned by public perception of their products. But should this be a surprise? Well, I’d be cautious to use the word arrogant to describe nintendo’s marketing attitude, but they certainly seem to have a history of acting independently of other companies and media.
Miyamoto on the other hand, seems to be aware of how people perceive both current and future products, and if his indecisiveness in the design of the forthcoming Gamecube Zelda title is anything to go by, he takes these perceptions very seriously indeed.
Back to Nintendo of the present? Well, perhaps they seem to be turning a corner. Their price drop in reaction to that of the xbox shows (basic) market awareness, and we are seeing more adverts and other media interest than in the past.
So maybe Shigsy is teaching his workmates a thing or two, or maybe Nintendo are simply learning from past mistakes.
Whatever it is, I think a fresh new attitude will be vital to the long-term success of the Gamecube, and of Nintendo generally.
Here’s hoping they pull it off.
Shigsy responds to the following effect: ‘When people talk and speculate about Zelda, interacting with the latest news, they’re already playing the game.’
Now, nobody’s about to question the immense effect this man has on Nintendo and their policies, but there seems to be a bit of a gap between the philosophies of Mr Miyamoto and the practices of the big N concerning marketing strategy and product image.
Let’s look at nintendo’s recent history of early marketing:
N64 – They couldn’t even sort out a firm date for a long time, and launched the machine with 1 game. Doesn’t look promising.
Neither did advertising. Pefect Dark saw some commercials splashed around tv, as did Zelda, and the introduction of colored 64s. Other than this, tv time was scarce.
Gamecube – Well, their live broadcast of release details was horribly crippled by the leak of the video. Further on, their advertising, despite being a vast improvement on the N64’s occasional offerings, really hasn’t lived up to the xbox’s precedent in quantity or quality.
How about the news monkey article SR ran recently, criticising nintendo’s utter failure to use their released (Mario sunshine) screenshots to generate any real interest, but instead to kill off excitement, mystery and speculation.
To me, this isn’t the work of people who are concerned by public perception of their products. But should this be a surprise? Well, I’d be cautious to use the word arrogant to describe nintendo’s marketing attitude, but they certainly seem to have a history of acting independently of other companies and media.
Miyamoto on the other hand, seems to be aware of how people perceive both current and future products, and if his indecisiveness in the design of the forthcoming Gamecube Zelda title is anything to go by, he takes these perceptions very seriously indeed.
Back to Nintendo of the present? Well, perhaps they seem to be turning a corner. Their price drop in reaction to that of the xbox shows (basic) market awareness, and we are seeing more adverts and other media interest than in the past.
So maybe Shigsy is teaching his workmates a thing or two, or maybe Nintendo are simply learning from past mistakes.
Whatever it is, I think a fresh new attitude will be vital to the long-term success of the Gamecube, and of Nintendo generally.
Here’s hoping they pull it off.
Dringo wrote:
> What utter tosh, the N64 was advertised poorly but the Gamecube was
> not.
>
> Smash Hits and The Box had that best of weekend that was sponsered by
> Nintendo Gamecube.
>
> MTV giving away free cubes.
>
> Re-release of magazines.
>
> Free PC CD ROMS handed out in major retailers.
>
> 5 or 6 adverts can't remember that many have seen.
>
> Huge disply boards and sections in major stores.
>
> Huge cubes in London with people in including All stars.
>
> HMV huge big bash (I was there) with Atomic Kitten and that video of
> the jailed So Solid Crew Member.
>
> Gamecube's playable in certain stores.
>
> And you telling me they didn't advertise, of the X-box I saw 1 advert
> and Kerrang doing a competition. Hence the 75,000 sold in 2 days out
> of 80,000 :D
>
> And did you say Basic marketing for the drop of the Gamecube, X-box
> paniced and lopped £100 off and Nintendo were quick and deadly
> to cut off hope by reducing the Cube by exactly £40, the price
> of the games. Ingenius Nintendo. And then you are missing out the
> movies and TV series such as Pokemon, Mario, Zelda and the upcoming
> Kirby cartoons.
True words of a ninty but at least we can put up with you dringo because you but some strong facts behind u in your arguments I will be getting mine GC with my b'day money. Then I will have all 3 mwahhhh
> What utter tosh, the N64 was advertised poorly but the Gamecube was
> not.
>
> Smash Hits and The Box had that best of weekend that was sponsered by
> Nintendo Gamecube.
>
> MTV giving away free cubes.
>
> Re-release of magazines.
>
> Free PC CD ROMS handed out in major retailers.
>
> 5 or 6 adverts can't remember that many have seen.
>
> Huge disply boards and sections in major stores.
>
> Huge cubes in London with people in including All stars.
>
> HMV huge big bash (I was there) with Atomic Kitten and that video of
> the jailed So Solid Crew Member.
>
> Gamecube's playable in certain stores.
>
> And you telling me they didn't advertise, of the X-box I saw 1 advert
> and Kerrang doing a competition. Hence the 75,000 sold in 2 days out
> of 80,000 :D
>
> And did you say Basic marketing for the drop of the Gamecube, X-box
> paniced and lopped £100 off and Nintendo were quick and deadly
> to cut off hope by reducing the Cube by exactly £40, the price
> of the games. Ingenius Nintendo. And then you are missing out the
> movies and TV series such as Pokemon, Mario, Zelda and the upcoming
> Kirby cartoons.
True words of a ninty but at least we can put up with you dringo because you but some strong facts behind u in your arguments I will be getting mine GC with my b'day money. Then I will have all 3 mwahhhh
"the best week ever" is still going on :)
What utter tosh, the N64 was advertised poorly but the Gamecube was not.
Smash Hits and The Box had that best of weekend that was sponsered by Nintendo Gamecube.
MTV giving away free cubes.
Re-release of magazines.
Free PC CD ROMS handed out in major retailers.
5 or 6 adverts can't remember that many have seen.
Huge disply boards and sections in major stores.
Huge cubes in London with people in including All stars.
HMV huge big bash (I was there) with Atomic Kitten and that video of the jailed So Solid Crew Member.
Gamecube's playable in certain stores.
And you telling me they didn't advertise, of the X-box I saw 1 advert and Kerrang doing a competition. Hence the 75,000 sold in 2 days out of 80,000 :D
And did you say Basic marketing for the drop of the Gamecube, X-box paniced and lopped £100 off and Nintendo were quick and deadly to cut off hope by reducing the Cube by exactly £40, the price of the games. Ingenius Nintendo. And then you are missing out the movies and TV series such as Pokemon, Mario, Zelda and the upcoming Kirby cartoons.
Smash Hits and The Box had that best of weekend that was sponsered by Nintendo Gamecube.
MTV giving away free cubes.
Re-release of magazines.
Free PC CD ROMS handed out in major retailers.
5 or 6 adverts can't remember that many have seen.
Huge disply boards and sections in major stores.
Huge cubes in London with people in including All stars.
HMV huge big bash (I was there) with Atomic Kitten and that video of the jailed So Solid Crew Member.
Gamecube's playable in certain stores.
And you telling me they didn't advertise, of the X-box I saw 1 advert and Kerrang doing a competition. Hence the 75,000 sold in 2 days out of 80,000 :D
And did you say Basic marketing for the drop of the Gamecube, X-box paniced and lopped £100 off and Nintendo were quick and deadly to cut off hope by reducing the Cube by exactly £40, the price of the games. Ingenius Nintendo. And then you are missing out the movies and TV series such as Pokemon, Mario, Zelda and the upcoming Kirby cartoons.
Or†ega wrote:
> Oh, and all the text on that Channel has been turned purple :)
A bit like our user names....
> Oh, and all the text on that Channel has been turned purple :)
A bit like our user names....
Oh, and all the text on that Channel has been turned purple :)
They are doing a good thing on "the Box" as well.
They have sponsered "the best week" ever on that channel were basicially they playing all the best music of the last few years. And at every break you see the sponsered by Gamecube thingy. This is a 24 hour thing and all...
They have sponsered "the best week" ever on that channel were basicially they playing all the best music of the last few years. And at every break you see the sponsered by Gamecube thingy. This is a 24 hour thing and all...
Well I'm more than happy with my Cube...
I think the marketing campaign is pretty big...I mean on Sky thats on every advertisment break...
I think the marketing campaign is pretty big...I mean on Sky thats on every advertisment break...
Well, even if they're advertising shemes haven't/won't work well, news travels over twice as fast on the net! It can go from one forum or site like this, and suddenly appear all around the world in 24 hours time!
They don't really need to advertise too much, just as long as their fans get the news.
They don't really need to advertise too much, just as long as their fans get the news.
A couple of months ago, Shigeru Miyamoto’s European tour. At the press conference a reporter is asking about the new Zelda, particularly its release.
Shigsy responds to the following effect: ‘When people talk and speculate about Zelda, interacting with the latest news, they’re already playing the game.’
Now, nobody’s about to question the immense effect this man has on Nintendo and their policies, but there seems to be a bit of a gap between the philosophies of Mr Miyamoto and the practices of the big N concerning marketing strategy and product image.
Let’s look at nintendo’s recent history of early marketing:
N64 – They couldn’t even sort out a firm date for a long time, and launched the machine with 1 game. Doesn’t look promising.
Neither did advertising. Pefect Dark saw some commercials splashed around tv, as did Zelda, and the introduction of colored 64s. Other than this, tv time was scarce.
Gamecube – Well, their live broadcast of release details was horribly crippled by the leak of the video. Further on, their advertising, despite being a vast improvement on the N64’s occasional offerings, really hasn’t lived up to the xbox’s precedent in quantity or quality.
How about the news monkey article SR ran recently, criticising nintendo’s utter failure to use their released (Mario sunshine) screenshots to generate any real interest, but instead to kill off excitement, mystery and speculation.
To me, this isn’t the work of people who are concerned by public perception of their products. But should this be a surprise? Well, I’d be cautious to use the word arrogant to describe nintendo’s marketing attitude, but they certainly seem to have a history of acting independently of other companies and media.
Miyamoto on the other hand, seems to be aware of how people perceive both current and future products, and if his indecisiveness in the design of the forthcoming Gamecube Zelda title is anything to go by, he takes these perceptions very seriously indeed.
Back to Nintendo of the present? Well, perhaps they seem to be turning a corner. Their price drop in reaction to that of the xbox shows (basic) market awareness, and we are seeing more adverts and other media interest than in the past.
So maybe Shigsy is teaching his workmates a thing or two, or maybe Nintendo are simply learning from past mistakes.
Whatever it is, I think a fresh new attitude will be vital to the long-term success of the Gamecube, and of Nintendo generally.
Here’s hoping they pull it off.
Shigsy responds to the following effect: ‘When people talk and speculate about Zelda, interacting with the latest news, they’re already playing the game.’
Now, nobody’s about to question the immense effect this man has on Nintendo and their policies, but there seems to be a bit of a gap between the philosophies of Mr Miyamoto and the practices of the big N concerning marketing strategy and product image.
Let’s look at nintendo’s recent history of early marketing:
N64 – They couldn’t even sort out a firm date for a long time, and launched the machine with 1 game. Doesn’t look promising.
Neither did advertising. Pefect Dark saw some commercials splashed around tv, as did Zelda, and the introduction of colored 64s. Other than this, tv time was scarce.
Gamecube – Well, their live broadcast of release details was horribly crippled by the leak of the video. Further on, their advertising, despite being a vast improvement on the N64’s occasional offerings, really hasn’t lived up to the xbox’s precedent in quantity or quality.
How about the news monkey article SR ran recently, criticising nintendo’s utter failure to use their released (Mario sunshine) screenshots to generate any real interest, but instead to kill off excitement, mystery and speculation.
To me, this isn’t the work of people who are concerned by public perception of their products. But should this be a surprise? Well, I’d be cautious to use the word arrogant to describe nintendo’s marketing attitude, but they certainly seem to have a history of acting independently of other companies and media.
Miyamoto on the other hand, seems to be aware of how people perceive both current and future products, and if his indecisiveness in the design of the forthcoming Gamecube Zelda title is anything to go by, he takes these perceptions very seriously indeed.
Back to Nintendo of the present? Well, perhaps they seem to be turning a corner. Their price drop in reaction to that of the xbox shows (basic) market awareness, and we are seeing more adverts and other media interest than in the past.
So maybe Shigsy is teaching his workmates a thing or two, or maybe Nintendo are simply learning from past mistakes.
Whatever it is, I think a fresh new attitude will be vital to the long-term success of the Gamecube, and of Nintendo generally.
Here’s hoping they pull it off.