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It's monday morning, your boss calls you into his meeting. In there you find the rest of the marketing department looking edgy and nervous.
The boss produces a game. It is called super mega tank busters 5. You know for a fact that the last four games have failed, 2000 copies sold. for the first and it went down hill form there.
The boss is now speaking "Right, this is are new game and we have made it better by adding so many whistle and bells it's perfect. We want this to sell well so it's up to the marketing deparment. Remember this better sell well or you lose your jobs"
Returning to your office and playing the game, you find that find it could have been made better by an infant in it's sleep. Though it's up to you to flog it........
Right, a fictional scene but i'm sure common enough when it come to selling games. Just think you have the worst game known to man and you are trying to seel it to the public. How would you do it?
Over the years there have been many methods that the companies use for maketing. Things like demo discs, posters in magazines, pop-ups and flashing screens like on this website.
But there is no better way of seeling your games than reputation. Think of Rare you played goldeneye and then in the shops you see perfect dark also made by Rare. Knowing you have already played a good FPS form Rare you decide to buy it. If you can see where i'm coming from it's reputation.
The company only has to get you once. Say if you played desert strike back on the mega drive and you enjoyed it then you will look out for other strike games. But now they've got you all you look for is the Brand. In thois case electronic arts. When you see there games you think oh i played on of their games and found it great i'll buy it.
Right it is now up to the company to keep you hooked. One bad game could ruin it. It's all about costmer loyalty, though no doubt it is hard to keep to one brand of games as there are so many out there.
Another thing that people marketing games have to be aware of is the lif cycle of the games. I'll take MGS 2 as an example right the game has jsut been launced with as much fuss as possible.
It then reaches maturity, this is when it has sold as many copies as it ever will have and then it goes into decline. This is when the people at sony say lets drop the price to £20 to get as much money as we can.
It is hard to predict which games will do well because reptuation of the company and the brand do make a lot of difference.
Do you go and by games because of there reputation or is it just what you read in the magazine? or personal preference?
The boss produces a game. It is called super mega tank busters 5. You know for a fact that the last four games have failed, 2000 copies sold. for the first and it went down hill form there.
The boss is now speaking "Right, this is are new game and we have made it better by adding so many whistle and bells it's perfect. We want this to sell well so it's up to the marketing deparment. Remember this better sell well or you lose your jobs"
Returning to your office and playing the game, you find that find it could have been made better by an infant in it's sleep. Though it's up to you to flog it........
Right, a fictional scene but i'm sure common enough when it come to selling games. Just think you have the worst game known to man and you are trying to seel it to the public. How would you do it?
Over the years there have been many methods that the companies use for maketing. Things like demo discs, posters in magazines, pop-ups and flashing screens like on this website.
But there is no better way of seeling your games than reputation. Think of Rare you played goldeneye and then in the shops you see perfect dark also made by Rare. Knowing you have already played a good FPS form Rare you decide to buy it. If you can see where i'm coming from it's reputation.
The company only has to get you once. Say if you played desert strike back on the mega drive and you enjoyed it then you will look out for other strike games. But now they've got you all you look for is the Brand. In thois case electronic arts. When you see there games you think oh i played on of their games and found it great i'll buy it.
Right it is now up to the company to keep you hooked. One bad game could ruin it. It's all about costmer loyalty, though no doubt it is hard to keep to one brand of games as there are so many out there.
Another thing that people marketing games have to be aware of is the lif cycle of the games. I'll take MGS 2 as an example right the game has jsut been launced with as much fuss as possible.
It then reaches maturity, this is when it has sold as many copies as it ever will have and then it goes into decline. This is when the people at sony say lets drop the price to £20 to get as much money as we can.
It is hard to predict which games will do well because reptuation of the company and the brand do make a lot of difference.
Do you go and by games because of there reputation or is it just what you read in the magazine? or personal preference?
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It's monday morning, your boss calls you into his meeting. In there you find the rest of the marketing department looking edgy and nervous.
The boss produces a game. It is called super mega tank busters 5. You know for a fact that the last four games have failed, 2000 copies sold. for the first and it went down hill form there.
The boss is now speaking "Right, this is are new game and we have made it better by adding so many whistle and bells it's perfect. We want this to sell well so it's up to the marketing deparment. Remember this better sell well or you lose your jobs"
Returning to your office and playing the game, you find that find it could have been made better by an infant in it's sleep. Though it's up to you to flog it........
Right, a fictional scene but i'm sure common enough when it come to selling games. Just think you have the worst game known to man and you are trying to seel it to the public. How would you do it?
Over the years there have been many methods that the companies use for maketing. Things like demo discs, posters in magazines, pop-ups and flashing screens like on this website.
But there is no better way of seeling your games than reputation. Think of Rare you played goldeneye and then in the shops you see perfect dark also made by Rare. Knowing you have already played a good FPS form Rare you decide to buy it. If you can see where i'm coming from it's reputation.
The company only has to get you once. Say if you played desert strike back on the mega drive and you enjoyed it then you will look out for other strike games. But now they've got you all you look for is the Brand. In thois case electronic arts. When you see there games you think oh i played on of their games and found it great i'll buy it.
Right it is now up to the company to keep you hooked. One bad game could ruin it. It's all about costmer loyalty, though no doubt it is hard to keep to one brand of games as there are so many out there.
Another thing that people marketing games have to be aware of is the lif cycle of the games. I'll take MGS 2 as an example right the game has jsut been launced with as much fuss as possible.
It then reaches maturity, this is when it has sold as many copies as it ever will have and then it goes into decline. This is when the people at sony say lets drop the price to £20 to get as much money as we can.
It is hard to predict which games will do well because reptuation of the company and the brand do make a lot of difference.
Do you go and by games because of there reputation or is it just what you read in the magazine? or personal preference?
The boss produces a game. It is called super mega tank busters 5. You know for a fact that the last four games have failed, 2000 copies sold. for the first and it went down hill form there.
The boss is now speaking "Right, this is are new game and we have made it better by adding so many whistle and bells it's perfect. We want this to sell well so it's up to the marketing deparment. Remember this better sell well or you lose your jobs"
Returning to your office and playing the game, you find that find it could have been made better by an infant in it's sleep. Though it's up to you to flog it........
Right, a fictional scene but i'm sure common enough when it come to selling games. Just think you have the worst game known to man and you are trying to seel it to the public. How would you do it?
Over the years there have been many methods that the companies use for maketing. Things like demo discs, posters in magazines, pop-ups and flashing screens like on this website.
But there is no better way of seeling your games than reputation. Think of Rare you played goldeneye and then in the shops you see perfect dark also made by Rare. Knowing you have already played a good FPS form Rare you decide to buy it. If you can see where i'm coming from it's reputation.
The company only has to get you once. Say if you played desert strike back on the mega drive and you enjoyed it then you will look out for other strike games. But now they've got you all you look for is the Brand. In thois case electronic arts. When you see there games you think oh i played on of their games and found it great i'll buy it.
Right it is now up to the company to keep you hooked. One bad game could ruin it. It's all about costmer loyalty, though no doubt it is hard to keep to one brand of games as there are so many out there.
Another thing that people marketing games have to be aware of is the lif cycle of the games. I'll take MGS 2 as an example right the game has jsut been launced with as much fuss as possible.
It then reaches maturity, this is when it has sold as many copies as it ever will have and then it goes into decline. This is when the people at sony say lets drop the price to £20 to get as much money as we can.
It is hard to predict which games will do well because reptuation of the company and the brand do make a lot of difference.
Do you go and by games because of there reputation or is it just what you read in the magazine? or personal preference?