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Whats your view?
I really can't blame them either, they are a business who are setup to make money, to deliver profits to their shareholders and any attempt by other people to intervene in their business deserves to be slapped.
Put yourself in their (SONY) shoes and I'm sure you will come up with exactly the same argument for closing Bleem down.
You've developed a product, you want to make money, someone is ripping you off, you close them down and therefore maximise more of your profits, sorry but that's just the way this materialistic world that we live in operates.......you either love it or you hate it!