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There are many different ways that companies try to prise your money out your pocket, but a huge one is advertising. But how exactly do come about this? What advertising techniques do they use? Well it all depends on what you are selling before you can determine what advertising techniques to use. Take, for instance, car advertising. What will make you want to buy the car that is being sold? The techniques that are used are normally put into three different groups.
The first is personification. This is the one that probably works the best. When you personify something you can relate with it to a certain extent. This seems a bit unusual, but it does work very well. The thing about when you personify something like this is you have to be casual about it or it begins to get stupid. So before you all run out, build a car and make an advert with it talking, smoking and drinking a beer with you, just let explain how casual personification works. As I said, if you put eyes, a nose and other human features on a car, it wouldn’t really work, it would just look stupid. But casual personification means you can see it’s being given a bit of a personality but just slightly. Sometimes nothing is done to the car and it’s the scenario it’s in that gives it casual personification. Look at the Nissan Primera advert, for example. It has a normal car, but nature interacting with a modern city a machine. In a way, this is a way of showing that this car and these animals are in some way related and communicate. Another example of this is the old LandRover advert. The advert is set out like a nature program, bringing back some animals into the wild, this may be a bit more than casual, but it’s not as stupid as you think.
The second technique used is hard to describe, but best described as passionate. I don’t think this works very well, but some people will go out and buy a car because of this technique being used. These adverts, in a way, are trying to make you feel emotion for this machine, it’s hard to do, but when done properly, can work very well. I’m not talking about a huge amount of naked women flocking around a car, like the first technique I mentioned, this is in some way casual. Many car adverts have been done with a car driving through wherever it is, and loads of heads turning, or things that happen that slightly relate to passion or love. The new Yaris advert does this brilliantly. Because when you’re out, and you’ve left a loved one at home, you’d want to check if he/she/it (In the cars case) is okay. This is a bit like genre mixing in a way, but technique mixing, a bit of humour and a bit of casual passion. These kind of adverts especially appeal to people who have just got a new girlfriend and need a car to cart her around in, if you’re in this situation, you’re obviously going to get one that seems to be related to some way with passion.
It’s not only passion that you can see the outside of the advert, in some adverts there’s passion on the inside. No, the engine isn’t cheating on the gearbox, I mean the passion to go at a great speed in a car that looks more than a machine, that looks like a piece of artwork. Take the TVR Tuscan or Jaguar S-Type, they both look brilliant and go at quite a speed. Adverts make you want to go flying around at top speeds on a bending road from, well, it’s in what I just said. They get a car that looks amazing, put it on a beautiful looking road, drive it along and then give it a catchphrase like “More Than A Drive…” or something else witty. The fact is, some adverts are done with passion towards actually driving the car instead of what will happen when you drive the car.
The third technique is very straight forward and effective, no casual this or casual that, I’m talking about humour. Everybody likes a bit of humour, but when people make humorous adverts, they have to bare 2 things in mind. Firstly don’t make it offend anyone in the long run or short if there is actually some kind of joke in it. This is so obvious what it will, it will make less sales, and what is the point of advertising? Spending a fortune to make an advert to improve sales. But when I say don’t offend anyone, I don’t actually mean that, there is one person who you can offend, and that is yourself. Take the Skoda adverts, ingenious. The people from Skoda can admit that their old cars were pretty bad, well very bad, but get sales out of their new cars at the same time. Because of these adverts I’ve looked at Skoda in a totally different way, they do actually make decent cars now, the oldskool Skoda was terrible, but with these new adverts and new cars, they’re going to get a fair amount of money.
Secondly, make the joke funny, I’ve seen loads of adverts with terrible jokes in and just thought “I’m never, ever going to buy a car off them!” Why? Because if they can’t make a good advert they obviously can’t make a good car. But then I started to wonder, what if they made their adverts annoying on purpose, to get in our minds, it may be annoying but as long as it’s stuck there we’ll be thinking about But honestly, I’d much rather buy a Skoda that has a good advert than another car that doesn’t sound that bad when you tell people you’ve got one, but has a terrible advert, because every time I drive it I’ll be reminded. Saying “I have a Skoda” could be hard to get used to but, their cars don’t look that bad.
The techniques that I’ve mentioned aren’t the only ones used, I just specified them because they are used frequently and work quite well. But there’s one more thing you must remember if you’re going to make an advert, this applies to all, it must have memorabilia. If you can’t remember an advert then what’s the point of having it on the TV? All adverts have to have something catchy in it or unique. Something that works well is music, if you have the right music that’s played a lot, then your advert is going to be remembered by consumers. The Levi’s advert is great, it’s memorable and original, which is what you need for an advert to work. If an advert reminds you of something else it isn’t doing it’s job very well.
Remember, these are just a few advertising techniques, if I put all of them down, no one would read, not even me.
Thanks for reading.
RiCkOsS
The first is personification. This is the one that probably works the best. When you personify something you can relate with it to a certain extent. This seems a bit unusual, but it does work very well. The thing about when you personify something like this is you have to be casual about it or it begins to get stupid. So before you all run out, build a car and make an advert with it talking, smoking and drinking a beer with you, just let explain how casual personification works. As I said, if you put eyes, a nose and other human features on a car, it wouldn’t really work, it would just look stupid. But casual personification means you can see it’s being given a bit of a personality but just slightly. Sometimes nothing is done to the car and it’s the scenario it’s in that gives it casual personification. Look at the Nissan Primera advert, for example. It has a normal car, but nature interacting with a modern city a machine. In a way, this is a way of showing that this car and these animals are in some way related and communicate. Another example of this is the old LandRover advert. The advert is set out like a nature program, bringing back some animals into the wild, this may be a bit more than casual, but it’s not as stupid as you think.
The second technique used is hard to describe, but best described as passionate. I don’t think this works very well, but some people will go out and buy a car because of this technique being used. These adverts, in a way, are trying to make you feel emotion for this machine, it’s hard to do, but when done properly, can work very well. I’m not talking about a huge amount of naked women flocking around a car, like the first technique I mentioned, this is in some way casual. Many car adverts have been done with a car driving through wherever it is, and loads of heads turning, or things that happen that slightly relate to passion or love. The new Yaris advert does this brilliantly. Because when you’re out, and you’ve left a loved one at home, you’d want to check if he/she/it (In the cars case) is okay. This is a bit like genre mixing in a way, but technique mixing, a bit of humour and a bit of casual passion. These kind of adverts especially appeal to people who have just got a new girlfriend and need a car to cart her around in, if you’re in this situation, you’re obviously going to get one that seems to be related to some way with passion.
It’s not only passion that you can see the outside of the advert, in some adverts there’s passion on the inside. No, the engine isn’t cheating on the gearbox, I mean the passion to go at a great speed in a car that looks more than a machine, that looks like a piece of artwork. Take the TVR Tuscan or Jaguar S-Type, they both look brilliant and go at quite a speed. Adverts make you want to go flying around at top speeds on a bending road from, well, it’s in what I just said. They get a car that looks amazing, put it on a beautiful looking road, drive it along and then give it a catchphrase like “More Than A Drive…” or something else witty. The fact is, some adverts are done with passion towards actually driving the car instead of what will happen when you drive the car.
The third technique is very straight forward and effective, no casual this or casual that, I’m talking about humour. Everybody likes a bit of humour, but when people make humorous adverts, they have to bare 2 things in mind. Firstly don’t make it offend anyone in the long run or short if there is actually some kind of joke in it. This is so obvious what it will, it will make less sales, and what is the point of advertising? Spending a fortune to make an advert to improve sales. But when I say don’t offend anyone, I don’t actually mean that, there is one person who you can offend, and that is yourself. Take the Skoda adverts, ingenious. The people from Skoda can admit that their old cars were pretty bad, well very bad, but get sales out of their new cars at the same time. Because of these adverts I’ve looked at Skoda in a totally different way, they do actually make decent cars now, the oldskool Skoda was terrible, but with these new adverts and new cars, they’re going to get a fair amount of money.
Secondly, make the joke funny, I’ve seen loads of adverts with terrible jokes in and just thought “I’m never, ever going to buy a car off them!” Why? Because if they can’t make a good advert they obviously can’t make a good car. But then I started to wonder, what if they made their adverts annoying on purpose, to get in our minds, it may be annoying but as long as it’s stuck there we’ll be thinking about But honestly, I’d much rather buy a Skoda that has a good advert than another car that doesn’t sound that bad when you tell people you’ve got one, but has a terrible advert, because every time I drive it I’ll be reminded. Saying “I have a Skoda” could be hard to get used to but, their cars don’t look that bad.
The techniques that I’ve mentioned aren’t the only ones used, I just specified them because they are used frequently and work quite well. But there’s one more thing you must remember if you’re going to make an advert, this applies to all, it must have memorabilia. If you can’t remember an advert then what’s the point of having it on the TV? All adverts have to have something catchy in it or unique. Something that works well is music, if you have the right music that’s played a lot, then your advert is going to be remembered by consumers. The Levi’s advert is great, it’s memorable and original, which is what you need for an advert to work. If an advert reminds you of something else it isn’t doing it’s job very well.
Remember, these are just a few advertising techniques, if I put all of them down, no one would read, not even me.
Thanks for reading.
RiCkOsS
Sorry ummmm......wooooooo yeah great topic woooooo...
Is that enough support?
:P
Is that enough support?
:P
I thought it was boring, but it's quite a boring topic to write about. Also thanks for the support Tiltawhirl :-P
How about, maybe a little less like a School essay?
R쇫𧤠wrote:
Remember, these are
> just a few advertising techniques, if I put all of them down, no one would read,
Quite correct. I have some tips to make you work better.
1)maybe a little less long
2)maybe a little more interesting? (offence! but it was a bit boring)
3)maybe a little shorter
3)maybe a little less boring (offence! but it wasn't very interesting)
I hope this can help you?
Remember, these are
> just a few advertising techniques, if I put all of them down, no one would read,
Quite correct. I have some tips to make you work better.
1)maybe a little less long
2)maybe a little more interesting? (offence! but it was a bit boring)
3)maybe a little shorter
3)maybe a little less boring (offence! but it wasn't very interesting)
I hope this can help you?
There are many different ways that companies try to prise your money out your pocket, but a huge one is advertising. But how exactly do come about this? What advertising techniques do they use? Well it all depends on what you are selling before you can determine what advertising techniques to use. Take, for instance, car advertising. What will make you want to buy the car that is being sold? The techniques that are used are normally put into three different groups.
The first is personification. This is the one that probably works the best. When you personify something you can relate with it to a certain extent. This seems a bit unusual, but it does work very well. The thing about when you personify something like this is you have to be casual about it or it begins to get stupid. So before you all run out, build a car and make an advert with it talking, smoking and drinking a beer with you, just let explain how casual personification works. As I said, if you put eyes, a nose and other human features on a car, it wouldn’t really work, it would just look stupid. But casual personification means you can see it’s being given a bit of a personality but just slightly. Sometimes nothing is done to the car and it’s the scenario it’s in that gives it casual personification. Look at the Nissan Primera advert, for example. It has a normal car, but nature interacting with a modern city a machine. In a way, this is a way of showing that this car and these animals are in some way related and communicate. Another example of this is the old LandRover advert. The advert is set out like a nature program, bringing back some animals into the wild, this may be a bit more than casual, but it’s not as stupid as you think.
The second technique used is hard to describe, but best described as passionate. I don’t think this works very well, but some people will go out and buy a car because of this technique being used. These adverts, in a way, are trying to make you feel emotion for this machine, it’s hard to do, but when done properly, can work very well. I’m not talking about a huge amount of naked women flocking around a car, like the first technique I mentioned, this is in some way casual. Many car adverts have been done with a car driving through wherever it is, and loads of heads turning, or things that happen that slightly relate to passion or love. The new Yaris advert does this brilliantly. Because when you’re out, and you’ve left a loved one at home, you’d want to check if he/she/it (In the cars case) is okay. This is a bit like genre mixing in a way, but technique mixing, a bit of humour and a bit of casual passion. These kind of adverts especially appeal to people who have just got a new girlfriend and need a car to cart her around in, if you’re in this situation, you’re obviously going to get one that seems to be related to some way with passion.
It’s not only passion that you can see the outside of the advert, in some adverts there’s passion on the inside. No, the engine isn’t cheating on the gearbox, I mean the passion to go at a great speed in a car that looks more than a machine, that looks like a piece of artwork. Take the TVR Tuscan or Jaguar S-Type, they both look brilliant and go at quite a speed. Adverts make you want to go flying around at top speeds on a bending road from, well, it’s in what I just said. They get a car that looks amazing, put it on a beautiful looking road, drive it along and then give it a catchphrase like “More Than A Drive…” or something else witty. The fact is, some adverts are done with passion towards actually driving the car instead of what will happen when you drive the car.
The third technique is very straight forward and effective, no casual this or casual that, I’m talking about humour. Everybody likes a bit of humour, but when people make humorous adverts, they have to bare 2 things in mind. Firstly don’t make it offend anyone in the long run or short if there is actually some kind of joke in it. This is so obvious what it will, it will make less sales, and what is the point of advertising? Spending a fortune to make an advert to improve sales. But when I say don’t offend anyone, I don’t actually mean that, there is one person who you can offend, and that is yourself. Take the Skoda adverts, ingenious. The people from Skoda can admit that their old cars were pretty bad, well very bad, but get sales out of their new cars at the same time. Because of these adverts I’ve looked at Skoda in a totally different way, they do actually make decent cars now, the oldskool Skoda was terrible, but with these new adverts and new cars, they’re going to get a fair amount of money.
Secondly, make the joke funny, I’ve seen loads of adverts with terrible jokes in and just thought “I’m never, ever going to buy a car off them!” Why? Because if they can’t make a good advert they obviously can’t make a good car. But then I started to wonder, what if they made their adverts annoying on purpose, to get in our minds, it may be annoying but as long as it’s stuck there we’ll be thinking about But honestly, I’d much rather buy a Skoda that has a good advert than another car that doesn’t sound that bad when you tell people you’ve got one, but has a terrible advert, because every time I drive it I’ll be reminded. Saying “I have a Skoda” could be hard to get used to but, their cars don’t look that bad.
The techniques that I’ve mentioned aren’t the only ones used, I just specified them because they are used frequently and work quite well. But there’s one more thing you must remember if you’re going to make an advert, this applies to all, it must have memorabilia. If you can’t remember an advert then what’s the point of having it on the TV? All adverts have to have something catchy in it or unique. Something that works well is music, if you have the right music that’s played a lot, then your advert is going to be remembered by consumers. The Levi’s advert is great, it’s memorable and original, which is what you need for an advert to work. If an advert reminds you of something else it isn’t doing it’s job very well.
Remember, these are just a few advertising techniques, if I put all of them down, no one would read, not even me.
Thanks for reading.
RiCkOsS
The first is personification. This is the one that probably works the best. When you personify something you can relate with it to a certain extent. This seems a bit unusual, but it does work very well. The thing about when you personify something like this is you have to be casual about it or it begins to get stupid. So before you all run out, build a car and make an advert with it talking, smoking and drinking a beer with you, just let explain how casual personification works. As I said, if you put eyes, a nose and other human features on a car, it wouldn’t really work, it would just look stupid. But casual personification means you can see it’s being given a bit of a personality but just slightly. Sometimes nothing is done to the car and it’s the scenario it’s in that gives it casual personification. Look at the Nissan Primera advert, for example. It has a normal car, but nature interacting with a modern city a machine. In a way, this is a way of showing that this car and these animals are in some way related and communicate. Another example of this is the old LandRover advert. The advert is set out like a nature program, bringing back some animals into the wild, this may be a bit more than casual, but it’s not as stupid as you think.
The second technique used is hard to describe, but best described as passionate. I don’t think this works very well, but some people will go out and buy a car because of this technique being used. These adverts, in a way, are trying to make you feel emotion for this machine, it’s hard to do, but when done properly, can work very well. I’m not talking about a huge amount of naked women flocking around a car, like the first technique I mentioned, this is in some way casual. Many car adverts have been done with a car driving through wherever it is, and loads of heads turning, or things that happen that slightly relate to passion or love. The new Yaris advert does this brilliantly. Because when you’re out, and you’ve left a loved one at home, you’d want to check if he/she/it (In the cars case) is okay. This is a bit like genre mixing in a way, but technique mixing, a bit of humour and a bit of casual passion. These kind of adverts especially appeal to people who have just got a new girlfriend and need a car to cart her around in, if you’re in this situation, you’re obviously going to get one that seems to be related to some way with passion.
It’s not only passion that you can see the outside of the advert, in some adverts there’s passion on the inside. No, the engine isn’t cheating on the gearbox, I mean the passion to go at a great speed in a car that looks more than a machine, that looks like a piece of artwork. Take the TVR Tuscan or Jaguar S-Type, they both look brilliant and go at quite a speed. Adverts make you want to go flying around at top speeds on a bending road from, well, it’s in what I just said. They get a car that looks amazing, put it on a beautiful looking road, drive it along and then give it a catchphrase like “More Than A Drive…” or something else witty. The fact is, some adverts are done with passion towards actually driving the car instead of what will happen when you drive the car.
The third technique is very straight forward and effective, no casual this or casual that, I’m talking about humour. Everybody likes a bit of humour, but when people make humorous adverts, they have to bare 2 things in mind. Firstly don’t make it offend anyone in the long run or short if there is actually some kind of joke in it. This is so obvious what it will, it will make less sales, and what is the point of advertising? Spending a fortune to make an advert to improve sales. But when I say don’t offend anyone, I don’t actually mean that, there is one person who you can offend, and that is yourself. Take the Skoda adverts, ingenious. The people from Skoda can admit that their old cars were pretty bad, well very bad, but get sales out of their new cars at the same time. Because of these adverts I’ve looked at Skoda in a totally different way, they do actually make decent cars now, the oldskool Skoda was terrible, but with these new adverts and new cars, they’re going to get a fair amount of money.
Secondly, make the joke funny, I’ve seen loads of adverts with terrible jokes in and just thought “I’m never, ever going to buy a car off them!” Why? Because if they can’t make a good advert they obviously can’t make a good car. But then I started to wonder, what if they made their adverts annoying on purpose, to get in our minds, it may be annoying but as long as it’s stuck there we’ll be thinking about But honestly, I’d much rather buy a Skoda that has a good advert than another car that doesn’t sound that bad when you tell people you’ve got one, but has a terrible advert, because every time I drive it I’ll be reminded. Saying “I have a Skoda” could be hard to get used to but, their cars don’t look that bad.
The techniques that I’ve mentioned aren’t the only ones used, I just specified them because they are used frequently and work quite well. But there’s one more thing you must remember if you’re going to make an advert, this applies to all, it must have memorabilia. If you can’t remember an advert then what’s the point of having it on the TV? All adverts have to have something catchy in it or unique. Something that works well is music, if you have the right music that’s played a lot, then your advert is going to be remembered by consumers. The Levi’s advert is great, it’s memorable and original, which is what you need for an advert to work. If an advert reminds you of something else it isn’t doing it’s job very well.
Remember, these are just a few advertising techniques, if I put all of them down, no one would read, not even me.
Thanks for reading.
RiCkOsS