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"What shall I buy? I’ll let the Subliminal decide!"

Come Christmas many people are going to be left reeling at the fact that they weren’t able to get a Playstation 2. Many hardcore gamers who have bought every console on its release date won’t be able to get one this time around so will be left gutted. I think the PSOne is a distraction, imagine waking up Christmas morning to find out you have the new Playstation say your parents, you excitedly rip off the packaging to see…the PSOne. It would be disappointing had you been expecting a PS2. But Sony have there sale, the saying any publicity is good publicity and in Sony’s case this is true the commotion in the papers proclaiming the travesty that we have to pay more, we have to wait, the DVD doesn’t work, it all keeps Sony on peoples minds, it is all stopping people thinking of the other consoles. Come Christmas, Sony knew that the Dreamcast would be the console fighting on it’s own, for the Christmas sales, so it re-launches the Playstation, so when a parent says can I buy the knew console, it will be the PSOne not a Dreamcast a re-make to distract attention from the Dreamcast and take away Dreamcast sales. But ask yourself this for how much longer will Sony call the advertising shots? When Windows was released, such a stir was created by Microsoft, that it wiped out any chances of another Operating System had. Through all it’s problems Windows was a huge success thanks to one of the most intense media campaigns ever. When X-Box comes into the Console market, surely Sony will not be able to compete in the advertising stakes with the might of Microsoft. What X-Box will have a problem with is Microsoft apathy. Microsoft have incensed a lot of people with some of their unorthodox methods such as monopolising Internet browsers, so in order to do well they will have to curry public favour. As regards advertising, SEGA and NINTENDO haven’t been able to keep up we have seen that already, but will that change as now perhaps they begin to appreciate the affect of advertising. Advertising affects what people buy so much yet up until now they still have tried much in that respect.

Before I conclude this piece, I would like to point out SEGA, and Dreamcast in particular sponsor Arsenal, how surprised I was then to see a SEGA billboard just a few across from a Playstation Billboard. That just shows how inferior SEGA’s advertising is, they pay millions for Arsenal sponsorship, yet at Highbury is a Playstation billboard sticking like a thorn in the side of SEGA, I’m afraid SEGA will have to try a lot harder if their advertising layout is going to reap any rewards.

Come Christmas many people are going to be left reeling at the fact that they weren’t able to get a Playstation 2. Many hardcore gamers who have bought every console on its release date won’t be able to get one this time around so will be left gutted. I think the PSOne is a distraction, imagine waking up Christmas morning to find out you have the new Playstation say your parents, you excitedly rip off the packaging to see…the PSOne. It would be disappointing had you been expecting a PS2. But Sony have there sale, the saying any publicity is good publicity and in Sony’s case this is true the commotion in the papers proclaiming the travesty that we have to pay more, we have to wait, the DVD doesn’t work, it all keeps Sony on peoples minds, it is all stopping people thinking of the other consoles. Come Christmas, Sony knew that the Dreamcast would be the console fighting on it’s own, for the Christmas sales, so it re-launches the Playstation, so when a parent says can I buy the knew console, it will be the PSOne not a Dreamcast a re-make to distract attention from the Dreamcast and take away Dreamcast sales. But ask yourself this for how much longer will Sony call the advertising shots? When Windows was released, such a stir was created by Microsoft, that it wiped out any chances of another Operating System had. Through all it’s problems Windows was a huge success thanks to one of the most intense media campaigns ever. When X-Box comes into the Console market, surely Sony will not be able to compete in the advertising stakes with the might of Microsoft. What X-Box will have a problem with is Microsoft apathy. Microsoft have incensed a lot of people with some of their unorthodox methods such as monopolising Internet browsers, so in order to do well they will have to curry public favour. As regards advertising, SEGA and NINTENDO haven’t been able to keep up we have seen that already, but will that change as now perhaps they begin to appreciate the affect of advertising. Advertising affects what people buy so much yet up until now they still have tried much in that respect.

Before I conclude this piece, I would like to point out SEGA, and Dreamcast in particular sponsor Arsenal, how surprised I was then to see a SEGA billboard just a few across from a Playstation Billboard. That just shows how inferior SEGA’s advertising is, they pay millions for Arsenal sponsorship, yet at Highbury is a Playstation billboard sticking like a thorn in the side of SEGA, I’m afraid SEGA will have to try a lot harder if their advertising layout is going to reap any rewards.