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"Why Do Consoles Need Advertising?"

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Mon 18/11/02 at 17:24
Regular
Posts: 787
If you want to get a message sent all the way around the world then the best way to do it is to advertise it in a variety of different ways that'll help you to reach all-sorts of people world-wide. Try sending hundreds of carrier pigeons around the world in 80 days and all you'll end-up with is a planet full of unhappy people "painted" white who still won't have gotten your message. Whether it be by using the internet, magazine adverts, huge bilboards or TV and Cinema footage, any of those - and more - would work a hell-of-a-lot better than the pigeon idea, even if it is more expensive!
When a new company wants to bring-out a new product (eg. a games console) they know they need to let people know about it within their target audience, especially if they're only a small, little-known name, unlike SONY or Nintendo.
Without taking-action and getting their products known, they'll only find their consoles do not sell as their finances begin to fall lower than expected.

The 3 major companies in the gaming world today; SONY, Microsoft and Nintendo, have already spent millions on a wide-variety of advertisements within the last year alone in-order to help the sales of their consoles reach even higher figures - especially SONY's PS2 which already leads the way world-wide by miles. If Nintendo and Microsoft already know they'll need to spend a hell-of-a-lot more money on advertising campaigns and the like if they want to even come-close to SONY's surely "un-beatable" record.

But what I am wondering is whether or not all this money being spent on advertisments is really going to help the American and Japanese firms to catch-up with the mutli-media giants as-well-as other ways could.

To me, the one thing that really sells a new console is its games. Not just the ones that are available to us at the particular point in time, but what is also being lined-up for the future. After SONY brought the rights to make the Grand Theft Auto series exclusive to the PlayStation 2 only it became apparent to many-other people that buying a PS2 is what they'd have to do if they really wanted to break the law and have some real fun. Something they would never be able to do on an X-Box or GameCube, for the next 2 years at-least. But let us not forget all-else the original PlayStation had to offer-us either... Tekken, Gran Turismo, Final Fantasy... These 3 and more ready to be brought-forwards and into the next-generation. I think you can start to see here why SONY's latest-effort is leading-the-pack by a mile-stone!
By claiming the rights to Capcom's acclaimed Resident Evil series Nintendo seemed to make a fair-few heads turn to face in their direction after experiencing the truly terrifying atmosphere on their PlayStations and PSOnes, knowing that these games could be even better on the GameCube with it's superior specification to that of the old 32-bit PSX. And of course, there are the old Nintendo classics like Mario, StarFox and Donkey to be expected too.
And then there's the X-Box that seems to be getting more from SEGA than what both the GameCube and PS2 are getting when both totals are added-together.
SEGA signed-off with the Dreamcast as their last console, and many die-hard SEGA fans feel the way to go-forward from there is to go-out and buy one of Bill Gates' black boxes. Jet Set Radio Future, SEGA GT Racing and Phantasy Star On-line were some of the greatest games the Dreamcast had to offer. And now with the chance to play these games and more (like Blinx: The Timesweeper and Toe Jam and Earl 3, aswell as Shenmue II and possibly a third-installment), how could any Dreamcast owner say no?? And then there's Halo and its sequel, aswell as some superb-looking on-line plans that'll soon kick-off over-here from March 2003.

So you can see that within each console's impressive line-up games there is enough potential and quality to easily ship a fair few million units within its first 12 months.
Just as-long-as all the majorly "big releases" and "triple A" titles are shown-off around they world they will break all sales records from the world "Go" on their scheduled release dates. And as-long-as they're exclusive to that format only, the console developers should also expect to see a rise in sales too as the weeks pass-by.

Gaming isn't a new thing. It's been around for a good 30 years or-so now, ever-since the very-first games of Pong and Space Invaders that can still be played and enjoyed inside a number of pubs and other inviting places around the world today.
And all you have to pay is a single Shilling or-two, and not a full Pound-per-credit or anything pricey like that.
Like myself, you may not know the names of those surely famous masters who created the very-first computer and video games. But one thing I am certain of is that you do get the feeling of realisation when you hear the name "Nintendo", "SONY", or "Mirosoft". Their individual reputations really speak for themselves - they are huge.
So surely all these companies would have to do is make a new console, announce their plans to the media at a press conference a good few months before its scheduled world-debut and release, and it would soon become known-to the world.

The point I am trying to make here is that because of their huge world-wide names and ever-growing larger-than-life reputations, a company like Nintendo could announce that they plan to release a cardboard box as their next "big-thing" and news would soon travel around the world, fast - thanks to the Internet and other such sources of information.
The Big N have been around for over 100 years now. They may have only spent the last 2 decades or-so on the actual gaming side of things, but the one-time Japanese game card manufacturers have since become huge, and people have come to know them as the real masters and innovators of gaming as we know it today with minds of the masters like Shigeru Miyamoto.
SONY aren't any-smaller though, maybe even bigger, infact! And it's all thanks to the success they have recieved, before gaming, as possibly the world's leading manufacturers of CD and other-media players alike.
And then there's Microsoft, under the leadership and guidance of "Billion-Dollar-Bill" Gates. Due to their triumphs in the PC world not only has Mr.Gates manage to prove that nerds really are *THAT* smart, but they've also become a house-hold name around the world. I bet that if you look around your PC and in the drawers of the desk, below it, you're bound to see a name that begins with an "M" and ends with a "t".

Just as-long-as the company has a great reputation, and the get their biggest and brightest games advertised towards the right people, I see no reason as to why their console should finnish any-lower-than 1st place in the long-run.
I Nintendo or Microsoft can get this right then I'm sure they'll be able to end this game of "catch-up" SONY and their PS2 are playing with them.
Too-much-money is spent on advertising their consoles for me, when what they should really come to realise is that it's the games that sell.
Don't you agree with me?

Nintendo seem to be going the right way about things... sort-of....
When was the last time you saw an advert for the Nintendo GameCube?
Then again... when was the last time we saw a new game shown-off after Mario SunShine and Eternal Darkness.....??

Well, 1 out-of-two ain't that bad....
Tue 19/11/02 at 20:32
Regular
"relocated"
Posts: 2,833
I think advertising works on a certain gullible sector of the console market, basically people who would never read a magazine or website review before buying a game. And because of this I think that only poor or average games get big marketing campaigns - with some obvious exceptions. The only Gamecube ad I've seen recently (admittedly I don't watch much TV) has been for Die Hard, which is one of the most p***-poor games I've ever played. Similarly I haven't seen ads for Pro Evolution Soccer, but I've seen plenty for FIFA and TIF - both of which suck *and* blow.

Maybe someone who watches loads of TV will correct, but this is the impression I get.
Tue 19/11/02 at 18:36
Regular
Posts: 5,630
Solskjær wrote:
> SONY don't really need great adverts though.

But the fact that they do them anyway is one reason why they are so successful. I think advertising plays a part, but after the Gamecube advertising campaign, I'm not so sure it holds the prominence I once thought it did.

In the days of the N64 and the relatively non-existent advertising (what was there was pitiful - do you remember 'Will you save the girl - or play like one?' Zelda advert?) I was convinced that better advertising would improve their fortunes. However, they have done this with Gamecube and to be honest it hasn't made a palpable difference, so I don't know what approach will work - Xbox' shock adverts weren't too successful, maybe an entirely new method needs using...

Good post btw.

:D
Tue 19/11/02 at 11:04
Regular
"Long time no see!"
Posts: 8,351
SONY don't really need great adverts though.
Just as-long-as they have games like GTA that no-one else can get their hands-on they'll see the numbers in sales shoot-up through-the-roof!
It happened with the PSX, and it's still happening with the PS2 following the release of GTA: Vice City.
When people hear about those games they know they need to buy a PS2, or spend thousands on upgrading their PC to the latest model, just for ONE game.

And yes, as-long-as we see something about the games console sales will soon follow.
Mon 18/11/02 at 18:45
Regular
Posts: 11,038
starts with M ends with T....
?
Mullet?
Mat?

Anyway, the cube and (new)X-box adverts at least showed some action from the games, unlike Welcome To The Third Place, unless advertising games the PS2 has stupid adverts.
Mon 18/11/02 at 17:24
Regular
"Long time no see!"
Posts: 8,351
If you want to get a message sent all the way around the world then the best way to do it is to advertise it in a variety of different ways that'll help you to reach all-sorts of people world-wide. Try sending hundreds of carrier pigeons around the world in 80 days and all you'll end-up with is a planet full of unhappy people "painted" white who still won't have gotten your message. Whether it be by using the internet, magazine adverts, huge bilboards or TV and Cinema footage, any of those - and more - would work a hell-of-a-lot better than the pigeon idea, even if it is more expensive!
When a new company wants to bring-out a new product (eg. a games console) they know they need to let people know about it within their target audience, especially if they're only a small, little-known name, unlike SONY or Nintendo.
Without taking-action and getting their products known, they'll only find their consoles do not sell as their finances begin to fall lower than expected.

The 3 major companies in the gaming world today; SONY, Microsoft and Nintendo, have already spent millions on a wide-variety of advertisements within the last year alone in-order to help the sales of their consoles reach even higher figures - especially SONY's PS2 which already leads the way world-wide by miles. If Nintendo and Microsoft already know they'll need to spend a hell-of-a-lot more money on advertising campaigns and the like if they want to even come-close to SONY's surely "un-beatable" record.

But what I am wondering is whether or not all this money being spent on advertisments is really going to help the American and Japanese firms to catch-up with the mutli-media giants as-well-as other ways could.

To me, the one thing that really sells a new console is its games. Not just the ones that are available to us at the particular point in time, but what is also being lined-up for the future. After SONY brought the rights to make the Grand Theft Auto series exclusive to the PlayStation 2 only it became apparent to many-other people that buying a PS2 is what they'd have to do if they really wanted to break the law and have some real fun. Something they would never be able to do on an X-Box or GameCube, for the next 2 years at-least. But let us not forget all-else the original PlayStation had to offer-us either... Tekken, Gran Turismo, Final Fantasy... These 3 and more ready to be brought-forwards and into the next-generation. I think you can start to see here why SONY's latest-effort is leading-the-pack by a mile-stone!
By claiming the rights to Capcom's acclaimed Resident Evil series Nintendo seemed to make a fair-few heads turn to face in their direction after experiencing the truly terrifying atmosphere on their PlayStations and PSOnes, knowing that these games could be even better on the GameCube with it's superior specification to that of the old 32-bit PSX. And of course, there are the old Nintendo classics like Mario, StarFox and Donkey to be expected too.
And then there's the X-Box that seems to be getting more from SEGA than what both the GameCube and PS2 are getting when both totals are added-together.
SEGA signed-off with the Dreamcast as their last console, and many die-hard SEGA fans feel the way to go-forward from there is to go-out and buy one of Bill Gates' black boxes. Jet Set Radio Future, SEGA GT Racing and Phantasy Star On-line were some of the greatest games the Dreamcast had to offer. And now with the chance to play these games and more (like Blinx: The Timesweeper and Toe Jam and Earl 3, aswell as Shenmue II and possibly a third-installment), how could any Dreamcast owner say no?? And then there's Halo and its sequel, aswell as some superb-looking on-line plans that'll soon kick-off over-here from March 2003.

So you can see that within each console's impressive line-up games there is enough potential and quality to easily ship a fair few million units within its first 12 months.
Just as-long-as all the majorly "big releases" and "triple A" titles are shown-off around they world they will break all sales records from the world "Go" on their scheduled release dates. And as-long-as they're exclusive to that format only, the console developers should also expect to see a rise in sales too as the weeks pass-by.

Gaming isn't a new thing. It's been around for a good 30 years or-so now, ever-since the very-first games of Pong and Space Invaders that can still be played and enjoyed inside a number of pubs and other inviting places around the world today.
And all you have to pay is a single Shilling or-two, and not a full Pound-per-credit or anything pricey like that.
Like myself, you may not know the names of those surely famous masters who created the very-first computer and video games. But one thing I am certain of is that you do get the feeling of realisation when you hear the name "Nintendo", "SONY", or "Mirosoft". Their individual reputations really speak for themselves - they are huge.
So surely all these companies would have to do is make a new console, announce their plans to the media at a press conference a good few months before its scheduled world-debut and release, and it would soon become known-to the world.

The point I am trying to make here is that because of their huge world-wide names and ever-growing larger-than-life reputations, a company like Nintendo could announce that they plan to release a cardboard box as their next "big-thing" and news would soon travel around the world, fast - thanks to the Internet and other such sources of information.
The Big N have been around for over 100 years now. They may have only spent the last 2 decades or-so on the actual gaming side of things, but the one-time Japanese game card manufacturers have since become huge, and people have come to know them as the real masters and innovators of gaming as we know it today with minds of the masters like Shigeru Miyamoto.
SONY aren't any-smaller though, maybe even bigger, infact! And it's all thanks to the success they have recieved, before gaming, as possibly the world's leading manufacturers of CD and other-media players alike.
And then there's Microsoft, under the leadership and guidance of "Billion-Dollar-Bill" Gates. Due to their triumphs in the PC world not only has Mr.Gates manage to prove that nerds really are *THAT* smart, but they've also become a house-hold name around the world. I bet that if you look around your PC and in the drawers of the desk, below it, you're bound to see a name that begins with an "M" and ends with a "t".

Just as-long-as the company has a great reputation, and the get their biggest and brightest games advertised towards the right people, I see no reason as to why their console should finnish any-lower-than 1st place in the long-run.
I Nintendo or Microsoft can get this right then I'm sure they'll be able to end this game of "catch-up" SONY and their PS2 are playing with them.
Too-much-money is spent on advertising their consoles for me, when what they should really come to realise is that it's the games that sell.
Don't you agree with me?

Nintendo seem to be going the right way about things... sort-of....
When was the last time you saw an advert for the Nintendo GameCube?
Then again... when was the last time we saw a new game shown-off after Mario SunShine and Eternal Darkness.....??

Well, 1 out-of-two ain't that bad....

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