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"Console Slogans"

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Mon 09/12/02 at 16:25
Regular
Posts: 787
Nowadays it seems that the big companies involved in gaming, namely Sony, Nintendo and Microsoft, don’t think that consoles can sell themselves. They need something extra; this something is a slogan, the tagline of the corporate world. Something that sits neatly under their products name and when you hear the slogan you think of their product. The three main players on the console market are Nintendo, Sony and the newcomers Microsoft.

Nintendo’s Gamecube has the slogan, “Life’s a game.” But does this make you think to yourself, “Oh, then I’ll buy a Gamecube!” No, it doesn’t. It is a generic term that will possibly make people want to play games a little more, but it doesn’t make you necessarily want to buy a Gamecube. If we delve deeper into it, does it actually mean that our lives aren’t real? Could we be in a computer-generated reality like in the Matrix? Are we merely the Sims of someone else’s computer game?
If our lives are just ‘A game’ then why don’t we race to the office on the back of a dinosaur or ride a jet ski around in next door’s pond. That is because life isn’t a game, games are. Nintendo are obvious confused and have got a little caught up with themselves. The only people that their slogan applies to is themselves because to them, life is a game as they spend each and every day producing games. But I am sure linking a slogan to the staff isn’t going to boost the sales, as they are sure to get discounts or free products. Their slogan is quite poor and ineffective and doesn’t do its job at all.

Sony’s offspring is the Playstation 2, which is accompanied by the slogan, “The third place.” I for one do not understand this and I am sure I am not the only one. Perhaps the developers were already planning for the PS3, which would make a lot more sense. Where is the first place? Where is the second place? This confuses the majority of their target audience who have mediocre brains and will be reduced to tears with confusion. Mr Average isn’t going to think, “Ooh it’s the 3rd place, I’ll buy that console!” is he? Sony is the only company to have a slogan that is nothing to do with gaming.
The third place sounds like perhaps a different universe but is too vague to put any kind of sense to it. By making it sound like a far away universe surely it adds to the notion that they are from a far away place and have poor customer service. This will not get a better audience or increase sales of the product. The slogan is poor; non-game related and doesn’t make a Playstation 2 desirable. It does however make room for random words to be inserted in place of “third” in the advert, but it doesn’t make the pitiable slogan any better.

Last are the new boys, Microsoft and their hefty Xbox with the tagline, “Play More.” The slogan is one that I like without knowing quite why. It is game related and encourages the audience to relax more. The Xbox cares about your well being and doesn’t want you to over stress. Now do you want a console that cares about you or one that doesn’t? I think the answer is obvious. Microsoft has the simplest slogan yet the most effective. It will boost sales because people want a caring console and will encourage them to buy more games so they can ‘play more’.
Microsoft doesn’t make you doubt that your life is merely a game or that you are going to be sucked into a different dimension. Microsoft’s Xbox has the supreme yet simple slogan, which cares for gamers and doesn’t confuse them.


So Microsoft overall are the clear winners of the slogan derby. But what would be a better slogan? It has to be simple yet effective and boost sales for the console or its games. Perhaps developers should go for something simplistic like, “We’re the best!” or “Buy it now!” Or maybe the American barbeque sauce approach is better, “Old Shigsy’s classic tangy Gamecube - Goes great with steak” However that could confuse and hunger fat people. There is no slogan for a console much as there is no perfect tagline. A slogan doesn’t sell the console, nor does the name. The speculations of the machine and the range of games sell consoles.

I thank you for reading

-Kyz²²-
“Always the real thing”
Sat 14/12/02 at 15:48
Regular
Posts: 10,437
I've always thought that 'The Third Place' was indicating it's Sony's 3rd console. The Playstation was the first, then the PSOne, then the PS2. Surely this is stupid though, they knew that 3 other consoles would be on the market up against them, so their tag is seemingly saying that it's in third place. Obviously, sales show differently, but Sony were a bit silly when they thought that one up.
Sat 14/12/02 at 15:35
Regular
"699 days!"
Posts: 843
Tenseiken Slash wrote:

>A ridiculously short reply having copied a monster post.

Does no one else see the most blatant spamming??

A five word or whatever post turins into a hge one because he replied??

On another note, I agree with you Kyz22, Microsoft does have a good slogan, but I think it's going a bit far to suggest the GC slogan makes us think of a Matrix style situation. Personally I think the right idea is there, ie to get people think that games are an important part of life, but the wording let's the slogan down.

'What's the point of this sign off?'
Fri 13/12/02 at 18:55
Posts: 0
I say bill gates has the "end of the world button" and when we **** him off BOOM!
Fri 13/12/02 at 15:36
Regular
"Z will be here soon"
Posts: 7,562
Miserableman wrote:
> This is blatant Microsoft propaganda!!!11
>
>
> You are a Bill Gates Fan!!!11
>
>
>
>
> Xbox sux lolol lamer rofl!!!11

I actually dont have an Xbox and think Bill Gates is a wazzock!
Fri 13/12/02 at 15:35
Regular
"Z will be here soon"
Posts: 7,562
maddmun wrote:
> Kyz22 wrote:
> Last are the new boys, Microsoft and their hefty Xbox with the
> tagline, “Play More.”
>
> Actually, it's "Life Is Short, Play More" for your
> information.


In the adverts they dont use that anymore though, Its just "play more" now. The old ones with the bugs in the jungle making music had "life is short..." I dont think the newer ones do though!
Fri 13/12/02 at 00:20
Regular
"bing bang bong"
Posts: 3,040
This is blatant Microsoft propaganda!!!11


You are a Bill Gates Fan!!!11




Xbox sux lolol lamer rofl!!!11
Thu 12/12/02 at 22:33
Regular
"bearded n dangerous"
Posts: 754
I have some better suggestions.

For Sony "PS2; go on, everyone else has got one, you may as well."

For M$ "inferiority complex? get an Xbox."

For Nintendo: anything would be good - they make good hardware, good software, but they suck at marketing it.
Thu 12/12/02 at 22:07
Regular
Posts: 11,038
Kyz22 wrote:
> Last are the new boys, Microsoft and their hefty Xbox with the
> tagline, “Play More.”

Actually, it's "Life Is Short, Play More" for your information.
Thu 12/12/02 at 16:59
Posts: 0
Kyz22 wrote:
> Nowadays it seems that the big companies involved in gaming, namely
> Sony, Nintendo and Microsoft, don’t think that consoles can sell
> themselves. They need something extra; this something is a slogan, the
> tagline of the corporate world. Something that sits neatly under their
> products name and when you hear the slogan you think of their product.
> The three main players on the console market are Nintendo, Sony and
> the newcomers Microsoft.
>
> Nintendo’s Gamecube has the slogan, “Life’s a game.” But does this
> make you think to yourself, “Oh, then I’ll buy a Gamecube!” No, it
> doesn’t. It is a generic term that will possibly make people want to
> play games a little more, but it doesn’t make you necessarily want to
> buy a Gamecube. If we delve deeper into it, does it actually mean that
> our lives aren’t real? Could we be in a computer-generated reality
> like in the Matrix? Are we merely the Sims of someone else’s computer
> game?
> If our lives are just ‘A game’ then why don’t we race to the office
> on the back of a dinosaur or ride a jet ski around in next door’s
> pond. That is because life isn’t a game, games are. Nintendo are
> obvious confused and have got a little caught up with themselves. The
> only people that their slogan applies to is themselves because to
> them, life is a game as they spend each and every day producing games.
> But I am sure linking a slogan to the staff isn’t going to boost the
> sales, as they are sure to get discounts or free products. Their
> slogan is quite poor and ineffective and doesn’t do its job at all.
>
> Sony’s offspring is the Playstation 2, which is accompanied by the
> slogan, “The third place.” I for one do not understand this and I am
> sure I am not the only one. Perhaps the developers were already
> planning for the PS3, which would make a lot more sense. Where is the
> first place? Where is the second place? This confuses the majority of
> their target audience who have mediocre brains and will be reduced to
> tears with confusion. Mr Average isn’t going to think, “Ooh it’s the
> 3rd place, I’ll buy that console!” is he? Sony is the only company to
> have a slogan that is nothing to do with gaming.
> The third place sounds like perhaps a different universe but is too
> vague to put any kind of sense to it. By making it sound like a far
> away universe surely it adds to the notion that they are from a far
> away place and have poor customer service. This will not get a better
> audience or increase sales of the product. The slogan is poor;
> non-game related and doesn’t make a Playstation 2 desirable. It does
> however make room for random words to be inserted in place of “third”
> in the advert, but it doesn’t make the pitiable slogan any better.
>
> Last are the new boys, Microsoft and their hefty Xbox with the
> tagline, “Play More.” The slogan is one that I like without knowing
> quite why. It is game related and encourages the audience to relax
> more. The Xbox cares about your well being and doesn’t want you to
> over stress. Now do you want a console that cares about you or one
> that doesn’t? I think the answer is obvious. Microsoft has the
> simplest slogan yet the most effective. It will boost sales because
> people want a caring console and will encourage them to buy more games
> so they can ‘play more’.
> Microsoft doesn’t make you doubt that your life is merely a game or
> that you are going to be sucked into a different dimension.
> Microsoft’s Xbox has the supreme yet simple slogan, which cares for
> gamers and doesn’t confuse them.
>
>
> So Microsoft overall are the clear winners of the slogan derby. But
> what would be a better slogan? It has to be simple yet effective and
> boost sales for the console or its games. Perhaps developers should go
> for something simplistic like, “We’re the best!” or “Buy it now!” Or
> maybe the American barbeque sauce approach is better, “Old Shigsy’s
> classic tangy Gamecube - Goes great with steak” However that could
> confuse and hunger fat people. There is no slogan for a console much
> as there is no perfect tagline. A slogan doesn’t sell the console, nor
> does the name. The speculations of the machine and the range of games
> sell consoles.
>
> I thank you for reading
>
> -Kyz²²-
> “Always the real thing”




Quotes are so you remeber the console

Tenseiken Slash
"Its because I rule" :)
Mon 09/12/02 at 16:25
Regular
"Z will be here soon"
Posts: 7,562
Nowadays it seems that the big companies involved in gaming, namely Sony, Nintendo and Microsoft, don’t think that consoles can sell themselves. They need something extra; this something is a slogan, the tagline of the corporate world. Something that sits neatly under their products name and when you hear the slogan you think of their product. The three main players on the console market are Nintendo, Sony and the newcomers Microsoft.

Nintendo’s Gamecube has the slogan, “Life’s a game.” But does this make you think to yourself, “Oh, then I’ll buy a Gamecube!” No, it doesn’t. It is a generic term that will possibly make people want to play games a little more, but it doesn’t make you necessarily want to buy a Gamecube. If we delve deeper into it, does it actually mean that our lives aren’t real? Could we be in a computer-generated reality like in the Matrix? Are we merely the Sims of someone else’s computer game?
If our lives are just ‘A game’ then why don’t we race to the office on the back of a dinosaur or ride a jet ski around in next door’s pond. That is because life isn’t a game, games are. Nintendo are obvious confused and have got a little caught up with themselves. The only people that their slogan applies to is themselves because to them, life is a game as they spend each and every day producing games. But I am sure linking a slogan to the staff isn’t going to boost the sales, as they are sure to get discounts or free products. Their slogan is quite poor and ineffective and doesn’t do its job at all.

Sony’s offspring is the Playstation 2, which is accompanied by the slogan, “The third place.” I for one do not understand this and I am sure I am not the only one. Perhaps the developers were already planning for the PS3, which would make a lot more sense. Where is the first place? Where is the second place? This confuses the majority of their target audience who have mediocre brains and will be reduced to tears with confusion. Mr Average isn’t going to think, “Ooh it’s the 3rd place, I’ll buy that console!” is he? Sony is the only company to have a slogan that is nothing to do with gaming.
The third place sounds like perhaps a different universe but is too vague to put any kind of sense to it. By making it sound like a far away universe surely it adds to the notion that they are from a far away place and have poor customer service. This will not get a better audience or increase sales of the product. The slogan is poor; non-game related and doesn’t make a Playstation 2 desirable. It does however make room for random words to be inserted in place of “third” in the advert, but it doesn’t make the pitiable slogan any better.

Last are the new boys, Microsoft and their hefty Xbox with the tagline, “Play More.” The slogan is one that I like without knowing quite why. It is game related and encourages the audience to relax more. The Xbox cares about your well being and doesn’t want you to over stress. Now do you want a console that cares about you or one that doesn’t? I think the answer is obvious. Microsoft has the simplest slogan yet the most effective. It will boost sales because people want a caring console and will encourage them to buy more games so they can ‘play more’.
Microsoft doesn’t make you doubt that your life is merely a game or that you are going to be sucked into a different dimension. Microsoft’s Xbox has the supreme yet simple slogan, which cares for gamers and doesn’t confuse them.


So Microsoft overall are the clear winners of the slogan derby. But what would be a better slogan? It has to be simple yet effective and boost sales for the console or its games. Perhaps developers should go for something simplistic like, “We’re the best!” or “Buy it now!” Or maybe the American barbeque sauce approach is better, “Old Shigsy’s classic tangy Gamecube - Goes great with steak” However that could confuse and hunger fat people. There is no slogan for a console much as there is no perfect tagline. A slogan doesn’t sell the console, nor does the name. The speculations of the machine and the range of games sell consoles.

I thank you for reading

-Kyz²²-
“Always the real thing”

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