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What do you mean?
Well look at it like this. The latest craze in gaming is cel shading. Its just so chic darling! Videogamers and developers acknowledge it in unison - 2D is the new 3D. Even games like House of the Dead are using it. After Jet Set Radio made it 'cool' every game developer and their dog is copying the trend, even the King of Originality, Shigsy! When the latest Zelda game was released at last year's Spaceworld it drew gasps of disbelief form journalists expecting the latest 3D graphics depicting Link in all his glory, only to see a flat pixie looking creature with no nose. But despite the consumer backlash it was critically acclaimed by those 'in the know', who appreciate the new style. Jumping on the bandwagon more like.
But graphics isn't the only area of gaming subject to fashion. It has seeped into the gaming industry in general. For the close affiliation between the two there is only one developer to blame.
Sony.
Fair play to them, the marketing strategy of PlayStation was genius, pure genius. It introduced gaming to the mass market and dispelled images of gamers being spotty geeks sitting behind a keyboard. It essentially created a new breed of gamers - the casual gamer. Using games like WipEout, whose use of dance music endeared itself to clubbers etc, Sony made it fashionable to be a gamer. Arguably, this establishment of a user base is what guaranteed stellar launch figures for the PS2, because the games weren't actually that good. In a remarkable turnaround in the games industry Sony have seemingly built an unassailable lead whilst Nintendo struggle to keep up, because of their kiddie image. Proper gamers know that myth about Nintendo isn't true, but Nintendo can't do anything about it because consumers won't respond. See what I mean about fashion? Ten years ago people would have been falling over themselves to get a new Nintendo console. Now they are being beaten in sales by a company that has minimal experience in the console market.
What about the other fashions? Whilst others die, never to be seen again (virtual boy anyone?), others remain and end up being copied, such as the rumble pad. Take other games. Point-and-click games used to be all the rage with developer clamouring to make them but nowadays they would rather just release an FPS, perhaps the most flooded genre in games today.
So what can be concluded from my mindless ranting? Well, its obvious that trends and fashions have dictated most sections of the gaming industry, and with constant technological advances what looked good three years ago will look decidedly old hat now, and the same for now three years down the line. Its impossible to stop it happening, we just have to grin and bear it, because its inevitable. Just don't ask me about the new look Zelda.
Thanks for reading, I'd love to hear you thoughts
Only on weekends though.