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It was a day for us, the hardcore, those that had been with Nintendo every double jump of the way; a celebration in the face of flagging sales and reduced profits. It was a time when Nintendo was about gamers and their games. A time when Miyamoto leapt on stage with a sword and shield. A time before the word non-gamer had found a place in Nintendo’s personal dictionary
Nintendo fans may be dismayed to see their hero promote Wii Fit and argue for easier and more accessible software; but this just goes to show how successful Nintendo’s marketing department is proving to be. Nicole Kidman and Chris Tarrant have been appearing on national TV to promote Brain Training, whereas specialist cinemas have been showcasing live action Wii adverts and Channel 4 comedy is being sponsored by Nintendo DS...So it’s understandable that fans believe Nintendo’s market no longer resides with the hardcore.
But that’s just not true
These so called casual games (Mario Strikers, Wario Ware, Wii Sports, Mario Party 8 etc…) are no different to the games that have been appearing on Nintendo systems for years. As clever and original as Miyamoto may be, he has never really been known for making difficult games, and as for the Wii being a non-gamers console, try telling that to the Christmas release schedule. NiGHTS, Resident Evil: Umbrella Chronicles, Metroid Prime 3, Legend of Zelda: The Phantom Hourglass, Mario Galaxy, and outside of Europe at least, Super Smash Bros Brawl are all games for the hardcore Nintendo fans out there. That’s not to mention the Virtual Console, a retro gamers dream and one of the most hardcore friendly products Nintendo has ever produced.
Nintendo’s talk of core and casual gamers and their views on the future of the industry and the promotion of non-games is all just marketing speak and a way to appeal to the widest possible audience. And it’s working, with Wii overtaking Xbox 360 in world wide sales. But that does not mean Nintendo has forgotten those that kept them in profit for over a decade.
Nintendo is still very much hardcore, only with physical and brain-based workouts as their headlining titles. If it’s a difficult game you want… well why not give Mario Strikers a go.
Dringo
Nintendo also have a real Zelda game in the works, that's just the pack-in top justify buying that tacky plastic gun.
But does the new Zelda title announced, clearly a "non gamer" game, pose further fuel to the fire?
Iwata's latest interview featured multiple questions from Nintendo fans surrounding the new "casual" gamer focus and how their "core" gamers are feeling left behind. Whereas IGNAUS had an interview with the head of Nintendo AUS and when new games will be announced for the "core" gamer.
Miyamoto last month was quoted by saying that hard games don't help the casual gamer. Nintendojo ran a series of features regarding the "new Nintendo"... whereas fans on the Revo-Europe boards and GameFAQ boards are always raising concerns.
You seriously missing all of this?
are either imaginary or not as big as fans as they think they are.
> And Zelda's a DS title.
And DS is a.... that's right! It's a Nintendo console! Here's a sticker!
(I am aware I stated Wii titles in the post, but I thought I'd stick Zelda in wherever I can :-))
There's been a massive backlash from Nintendo fans (at least on the forums I visit and the e-mails I get) regarding Nintendo "leaving" their hardcore. Pushing titles like Brain Training and Wii Fit and reducing the output for hardcore Nintendo fans. There has been talk that Project H.A.M.M.E.R has been canned so the team can concentrate on my "non-gaming" titles.
The concerns of Nintendo fans (read eurogamers article on Nintendo's E3 showing as a basis), is that Nintendo are leaving them for the new "casual" gamer. But I belive this is nothing more than marketing spiel.. and that although Nintendo are pumping money advertising the "casual games" they are still pumping out titles for the more hardcore Nintendo fan.
This statement rings far more true, as most of the games that are released on the console are Nintendo games in look or feel. There are obvious exceptions such as Call of Duty, SSX etc but the Wii has turned even these franchises 'Nintendoy'.
It's not a bad thing for any Nintendo fan and they'd be first to complain if it didn't happen, but I think this is also what puts of PS3 and 360 people who are only interested in what they see as 'hardcore powerconsole' games.
It was a day for us, the hardcore, those that had been with Nintendo every double jump of the way; a celebration in the face of flagging sales and reduced profits. It was a time when Nintendo was about gamers and their games. A time when Miyamoto leapt on stage with a sword and shield. A time before the word non-gamer had found a place in Nintendo’s personal dictionary
Nintendo fans may be dismayed to see their hero promote Wii Fit and argue for easier and more accessible software; but this just goes to show how successful Nintendo’s marketing department is proving to be. Nicole Kidman and Chris Tarrant have been appearing on national TV to promote Brain Training, whereas specialist cinemas have been showcasing live action Wii adverts and Channel 4 comedy is being sponsored by Nintendo DS...So it’s understandable that fans believe Nintendo’s market no longer resides with the hardcore.
But that’s just not true
These so called casual games (Mario Strikers, Wario Ware, Wii Sports, Mario Party 8 etc…) are no different to the games that have been appearing on Nintendo systems for years. As clever and original as Miyamoto may be, he has never really been known for making difficult games, and as for the Wii being a non-gamers console, try telling that to the Christmas release schedule. NiGHTS, Resident Evil: Umbrella Chronicles, Metroid Prime 3, Legend of Zelda: The Phantom Hourglass, Mario Galaxy, and outside of Europe at least, Super Smash Bros Brawl are all games for the hardcore Nintendo fans out there. That’s not to mention the Virtual Console, a retro gamers dream and one of the most hardcore friendly products Nintendo has ever produced.
Nintendo’s talk of core and casual gamers and their views on the future of the industry and the promotion of non-games is all just marketing speak and a way to appeal to the widest possible audience. And it’s working, with Wii overtaking Xbox 360 in world wide sales. But that does not mean Nintendo has forgotten those that kept them in profit for over a decade.
Nintendo is still very much hardcore, only with physical and brain-based workouts as their headlining titles. If it’s a difficult game you want… well why not give Mario Strikers a go.
Dringo