The "Freeola Customer Forum" forum, which includes Retro Game Reviews, has been archived and is now read-only. You cannot post here or create a new thread or review on this forum.
If it is increasing on every page load then it may mean that you browser is blocking cookies.
I've checked you site and you don't have a visitor counter on it at the moment. However, if you want it reset to a particular figure then just let us know via a support ticket.
I noticed that every time I went to a page on my Instant Pro website it was clocking me as a visitor.
Not surprising as you were a visitor :¬)