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NIKE announced today it has filed suit in Federal Court in Oregon against Sega of America and its advertising agency Leagas Delaney for copyright infringement and unfair competition concerning Nike's famous "Frozen Moment" ad. The suit alleges Sega's new advertisement for its new game "NBA 2K2" is a virtual scene-by-scene reenactment of Nike's "Frozen Moment" ad.
"We believe the Sega ad has almost no original creative elements that weren't taken in whole or in part from Nike," said Scott Reames, senior communications manager for Nike. "It's rather shocking and disappointing to see another advertiser so blatantly shoplift our intellectual property."
In 1996, Nike produced a TV advertisement, entitled "Frozen Moment," that depicted a Chicago Bulls-Los Angeles Lakers NBA basketball game sequence featuring Michael Jordan. In the ad, the fast-paced basketball action seamlessly shifts to slow motion as riveted onlookers watch Jordan make his magically athletic moves toward a final slam-dunk of the basketball. As the onlookers watch, their world is also depicted in slow motion, and they become oblivious to events and accidents happening around them. The ad appeared on U.S. TV from Nov. 1996 to April 1997, primarily during NBA telecasts and other sports programming.
"Frozen Moment" was so well received that in late 1997 Nike created and broadcast a second ad to salute it. "Frozen Penny" depicted Anfernee ('Penny') Hardaway in a playground pick-up game, driving to the hoop for a shattering dunk. Again, time slows down and the slow-motion actions of onlookers take far longer than the sequence would normally allow. "Frozen Penny" deepened the public's lasting impression of "Frozen Moment."
On approximately January 10, 2002, Sega began broadcasting a new TV advertisement for "NBA 2K2," its new basketball video game launched into the market on January 22, 2002. Sega's new video game features realistic NBA basketball player characters and virtually re-enacts Nike's "Frozen Moment," with only subtle differences.
Nike alleges that the Sega ad copies the sequence, theme, tone, characters, mood, pace, music and setting of "Frozen Moment." Moreover, the Sega ad copies the whole look and feel of "Frozen Moment," so that the viewing public could not mistake the similarity of expression between the two ads.
"We believe the Sega ad has almost no original creative elements that weren't taken in whole or in part from Nike," said Scott Reames, senior communications manager for Nike. "It's rather shocking and disappointing to see another advertiser so blatantly shoplift our intellectual property."
In 1996, Nike produced a TV advertisement, entitled "Frozen Moment," that depicted a Chicago Bulls-Los Angeles Lakers NBA basketball game sequence featuring Michael Jordan. In the ad, the fast-paced basketball action seamlessly shifts to slow motion as riveted onlookers watch Jordan make his magically athletic moves toward a final slam-dunk of the basketball. As the onlookers watch, their world is also depicted in slow motion, and they become oblivious to events and accidents happening around them. The ad appeared on U.S. TV from Nov. 1996 to April 1997, primarily during NBA telecasts and other sports programming.
"Frozen Moment" was so well received that in late 1997 Nike created and broadcast a second ad to salute it. "Frozen Penny" depicted Anfernee ('Penny') Hardaway in a playground pick-up game, driving to the hoop for a shattering dunk. Again, time slows down and the slow-motion actions of onlookers take far longer than the sequence would normally allow. "Frozen Penny" deepened the public's lasting impression of "Frozen Moment."
On approximately January 10, 2002, Sega began broadcasting a new TV advertisement for "NBA 2K2," its new basketball video game launched into the market on January 22, 2002. Sega's new video game features realistic NBA basketball player characters and virtually re-enacts Nike's "Frozen Moment," with only subtle differences.
Nike alleges that the Sega ad copies the sequence, theme, tone, characters, mood, pace, music and setting of "Frozen Moment." Moreover, the Sega ad copies the whole look and feel of "Frozen Moment," so that the viewing public could not mistake the similarity of expression between the two ads.
you twit, you don't post upwire headlines, it's spamming!
NIKE announced today it has filed suit in Federal Court in Oregon against Sega of America and its advertising agency Leagas Delaney for copyright infringement and unfair competition concerning Nike's famous "Frozen Moment" ad. The suit alleges Sega's new advertisement for its new game "NBA 2K2" is a virtual scene-by-scene reenactment of Nike's "Frozen Moment" ad.
"We believe the Sega ad has almost no original creative elements that weren't taken in whole or in part from Nike," said Scott Reames, senior communications manager for Nike. "It's rather shocking and disappointing to see another advertiser so blatantly shoplift our intellectual property."
In 1996, Nike produced a TV advertisement, entitled "Frozen Moment," that depicted a Chicago Bulls-Los Angeles Lakers NBA basketball game sequence featuring Michael Jordan. In the ad, the fast-paced basketball action seamlessly shifts to slow motion as riveted onlookers watch Jordan make his magically athletic moves toward a final slam-dunk of the basketball. As the onlookers watch, their world is also depicted in slow motion, and they become oblivious to events and accidents happening around them. The ad appeared on U.S. TV from Nov. 1996 to April 1997, primarily during NBA telecasts and other sports programming.
"Frozen Moment" was so well received that in late 1997 Nike created and broadcast a second ad to salute it. "Frozen Penny" depicted Anfernee ('Penny') Hardaway in a playground pick-up game, driving to the hoop for a shattering dunk. Again, time slows down and the slow-motion actions of onlookers take far longer than the sequence would normally allow. "Frozen Penny" deepened the public's lasting impression of "Frozen Moment."
On approximately January 10, 2002, Sega began broadcasting a new TV advertisement for "NBA 2K2," its new basketball video game launched into the market on January 22, 2002. Sega's new video game features realistic NBA basketball player characters and virtually re-enacts Nike's "Frozen Moment," with only subtle differences.
Nike alleges that the Sega ad copies the sequence, theme, tone, characters, mood, pace, music and setting of "Frozen Moment." Moreover, the Sega ad copies the whole look and feel of "Frozen Moment," so that the viewing public could not mistake the similarity of expression between the two ads.
"We believe the Sega ad has almost no original creative elements that weren't taken in whole or in part from Nike," said Scott Reames, senior communications manager for Nike. "It's rather shocking and disappointing to see another advertiser so blatantly shoplift our intellectual property."
In 1996, Nike produced a TV advertisement, entitled "Frozen Moment," that depicted a Chicago Bulls-Los Angeles Lakers NBA basketball game sequence featuring Michael Jordan. In the ad, the fast-paced basketball action seamlessly shifts to slow motion as riveted onlookers watch Jordan make his magically athletic moves toward a final slam-dunk of the basketball. As the onlookers watch, their world is also depicted in slow motion, and they become oblivious to events and accidents happening around them. The ad appeared on U.S. TV from Nov. 1996 to April 1997, primarily during NBA telecasts and other sports programming.
"Frozen Moment" was so well received that in late 1997 Nike created and broadcast a second ad to salute it. "Frozen Penny" depicted Anfernee ('Penny') Hardaway in a playground pick-up game, driving to the hoop for a shattering dunk. Again, time slows down and the slow-motion actions of onlookers take far longer than the sequence would normally allow. "Frozen Penny" deepened the public's lasting impression of "Frozen Moment."
On approximately January 10, 2002, Sega began broadcasting a new TV advertisement for "NBA 2K2," its new basketball video game launched into the market on January 22, 2002. Sega's new video game features realistic NBA basketball player characters and virtually re-enacts Nike's "Frozen Moment," with only subtle differences.
Nike alleges that the Sega ad copies the sequence, theme, tone, characters, mood, pace, music and setting of "Frozen Moment." Moreover, the Sega ad copies the whole look and feel of "Frozen Moment," so that the viewing public could not mistake the similarity of expression between the two ads.