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FOR IMMEDIATE RELEASE
SEGA AND MCDONALD'S UNITE TO DELIVER INNOVATIVE PREMIUMS THIS SUMMER
Sonic The Hedgehog and Super Monkey Ball Branded Premiums Come Alive In
McDonald's Happy Meals This Summer
SAN FRANCISCO - (February 18, 2003) - SEGA® of America, Inc. today
announced it has entered into an affiliation with McDonald's® Corporation,
the world's largest quick service restaurant to create a new line of
McDonald's Happy Meal® premiums. Based on two top-selling SEGA franchises
- Sonic The Hedgehog® and Super Monkey Ball™, the premiums will come
alive this summer at participating McDonald's restaurants throughout North
America.
"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular
video game franchises," said Mike Fischer, vice president of marketing, SEGA
of America, Inc. "SEGA's affiliation with McDonald's affords us the
opportunity to generate increased exposure for these properties among a
growing universe of gamers."
"We believe consumers will have a great reaction to the innovative Sonic The
Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals
this summer," said Karlin Linhardt, senior director, U.S. marketing,
McDonald's Corporation. "SEGA's properties are extremely popular and we
look forward to bringing them to McDonald's consumers through this unique
Happy Meal offering."
The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.
Yay, now hopefully we get our very own balled monkeys to play with. I might have to build a wooden maze now...
SEGA AND MCDONALD'S UNITE TO DELIVER INNOVATIVE PREMIUMS THIS SUMMER
Sonic The Hedgehog and Super Monkey Ball Branded Premiums Come Alive In
McDonald's Happy Meals This Summer
SAN FRANCISCO - (February 18, 2003) - SEGA® of America, Inc. today
announced it has entered into an affiliation with McDonald's® Corporation,
the world's largest quick service restaurant to create a new line of
McDonald's Happy Meal® premiums. Based on two top-selling SEGA franchises
- Sonic The Hedgehog® and Super Monkey Ball™, the premiums will come
alive this summer at participating McDonald's restaurants throughout North
America.
"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular
video game franchises," said Mike Fischer, vice president of marketing, SEGA
of America, Inc. "SEGA's affiliation with McDonald's affords us the
opportunity to generate increased exposure for these properties among a
growing universe of gamers."
"We believe consumers will have a great reaction to the innovative Sonic The
Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals
this summer," said Karlin Linhardt, senior director, U.S. marketing,
McDonald's Corporation. "SEGA's properties are extremely popular and we
look forward to bringing them to McDonald's consumers through this unique
Happy Meal offering."
The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.
Yay, now hopefully we get our very own balled monkeys to play with. I might have to build a wooden maze now...
But will that come to Europe? I mean the Burger Kind Kirby toys didn't now did they?
heh
Yay, and publiciy. Imagine the fun during German! :D
FOR IMMEDIATE RELEASE
SEGA AND MCDONALD'S UNITE TO DELIVER INNOVATIVE PREMIUMS THIS SUMMER
Sonic The Hedgehog and Super Monkey Ball Branded Premiums Come Alive In
McDonald's Happy Meals This Summer
SAN FRANCISCO - (February 18, 2003) - SEGA® of America, Inc. today
announced it has entered into an affiliation with McDonald's® Corporation,
the world's largest quick service restaurant to create a new line of
McDonald's Happy Meal® premiums. Based on two top-selling SEGA franchises
- Sonic The Hedgehog® and Super Monkey Ball™, the premiums will come
alive this summer at participating McDonald's restaurants throughout North
America.
"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular
video game franchises," said Mike Fischer, vice president of marketing, SEGA
of America, Inc. "SEGA's affiliation with McDonald's affords us the
opportunity to generate increased exposure for these properties among a
growing universe of gamers."
"We believe consumers will have a great reaction to the innovative Sonic The
Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals
this summer," said Karlin Linhardt, senior director, U.S. marketing,
McDonald's Corporation. "SEGA's properties are extremely popular and we
look forward to bringing them to McDonald's consumers through this unique
Happy Meal offering."
The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.
Yay, now hopefully we get our very own balled monkeys to play with. I might have to build a wooden maze now...
SEGA AND MCDONALD'S UNITE TO DELIVER INNOVATIVE PREMIUMS THIS SUMMER
Sonic The Hedgehog and Super Monkey Ball Branded Premiums Come Alive In
McDonald's Happy Meals This Summer
SAN FRANCISCO - (February 18, 2003) - SEGA® of America, Inc. today
announced it has entered into an affiliation with McDonald's® Corporation,
the world's largest quick service restaurant to create a new line of
McDonald's Happy Meal® premiums. Based on two top-selling SEGA franchises
- Sonic The Hedgehog® and Super Monkey Ball™, the premiums will come
alive this summer at participating McDonald's restaurants throughout North
America.
"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular
video game franchises," said Mike Fischer, vice president of marketing, SEGA
of America, Inc. "SEGA's affiliation with McDonald's affords us the
opportunity to generate increased exposure for these properties among a
growing universe of gamers."
"We believe consumers will have a great reaction to the innovative Sonic The
Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals
this summer," said Karlin Linhardt, senior director, U.S. marketing,
McDonald's Corporation. "SEGA's properties are extremely popular and we
look forward to bringing them to McDonald's consumers through this unique
Happy Meal offering."
The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.
Yay, now hopefully we get our very own balled monkeys to play with. I might have to build a wooden maze now...