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BMX XXX - total rubbish, yet it sold because of all the kids who really did want to see a few grainy 18 rated videos.
FIFA - one out every year, essentially the same apart from a few new graphics/players and the odd feature, sells by the bucketload.
Lord Of The Rings - Fellowship Of The Ring - utter licensed rubbish, but thanks to the film it sold.
Harry Potter games - again, licensed rubbish that still sold by the ton...
Essentially you stick a license or BBFC18 on the box and it sells no matter how bad.
~~Belldandy~~