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Computer Game Advertising:
Advertising is one of moderns society’s biggest money-spinners, as is the computer games industry. Now what could possibly be bigger than the computer games advertising industry? Except for Dawn French’s knickers and the national debt of Iraq, nothing.
You will have all seen computer game adverts in some way, shape or form. Whether it is on TV, on the Internet or in a magazine the developers will have planted a subliminal little message in your brain giving you an impulse to buy, buy and buy some more. But instead of the old adverts that simply stated, “Buy Pac Man” or “If you don’t buy FIFA 96 we’ll break your legs” we have a new wave of adverts that portray the games as cool, gory and thrilling much like movie trailers do. The makers of these adverts no longer show clips of the game and think if the clip is nice we will all buy the game. The adverts show real life people and situations and the effects a certain game has had on their life.
You probably will have seen the Mortal Kombat: Deadly Alliance adverts by now on television and they are a perfect example of what I mentioned before. In one advert you see a couple hugging each other but as the woman moves her hands over her boyfriend’s back, blood is smeared everywhere. This is quite gruesome but insatiably effective and shows the cross over of games and reality and the fact some games can bridge that gap. Another MK:DA advert is a man walking down the stairs, as he puts his hand on the banister blood is smeared all over it. At first you don’t know this is a computer game advert and it could well be a government warning to watch out for loose nails, however the slogan “It’s in us all” spring up and leaves people with a lust for blood and gaming.
The Resident Evil: Zero advert is even more intense and you don’t realise it is a game advert until the very last moment. It begins showing a baby in a cot and telling the viewer “Make sure you give the baby time, care, love, etc” and moves on to eventually say, “But whatever you do don’t let him turn into the bad scientist that will create a virus that will kill us all!” We then get some lovely loud rock music and some gory clips of the game. This is clever screenplay and leaves the audience in suspense as to what the advert is all about until the last second. I saw this advert at the cinema (It is rated 15) and don’t think it is on television yet so you may not have been lucky enough to see it. Luckily I have Resident Evil: Zero pre-ordered and the advert just made me want the game to arrive even more, God bless advertising.
The FIFA 2003 advert is quite powerful as it interviews real life footballers and portrays the level of control in the game as if you are “The 12th man”. You see Ryan Giggs looking as dopey as ever as if he were the eyewitness to a UFO invasion claiming, “It was like there was someone else on the pitch!” This make the player feel special and gives a degree of power over the players. The 12th man tagline gives the game an air of supremacy and is powerful enough to make the public want to control the players. They may not even like football but the fact they control superstars and can pretend in their own little world that when they see Ryan Giggs on TV saying, “It was like there was a 12th man” they can jump up shouting “It was me!”
I think finally the computer games are getting the media coverage they deserve and are been portrayed as everyday occurrences. The adverts are brilliant in themselves and bring console gaming into a whole new light. I hope this escalates to the level that games are as well advertised as movies are today.
Thanks for reading –kyz²²-
Advertising is one of moderns society’s biggest money-spinners, as is the computer games industry. Now what could possibly be bigger than the computer games advertising industry? Except for Dawn French’s knickers and the national debt of Iraq, nothing.
You will have all seen computer game adverts in some way, shape or form. Whether it is on TV, on the Internet or in a magazine the developers will have planted a subliminal little message in your brain giving you an impulse to buy, buy and buy some more. But instead of the old adverts that simply stated, “Buy Pac Man” or “If you don’t buy FIFA 96 we’ll break your legs” we have a new wave of adverts that portray the games as cool, gory and thrilling much like movie trailers do. The makers of these adverts no longer show clips of the game and think if the clip is nice we will all buy the game. The adverts show real life people and situations and the effects a certain game has had on their life.
You probably will have seen the Mortal Kombat: Deadly Alliance adverts by now on television and they are a perfect example of what I mentioned before. In one advert you see a couple hugging each other but as the woman moves her hands over her boyfriend’s back, blood is smeared everywhere. This is quite gruesome but insatiably effective and shows the cross over of games and reality and the fact some games can bridge that gap. Another MK:DA advert is a man walking down the stairs, as he puts his hand on the banister blood is smeared all over it. At first you don’t know this is a computer game advert and it could well be a government warning to watch out for loose nails, however the slogan “It’s in us all” spring up and leaves people with a lust for blood and gaming.
The Resident Evil: Zero advert is even more intense and you don’t realise it is a game advert until the very last moment. It begins showing a baby in a cot and telling the viewer “Make sure you give the baby time, care, love, etc” and moves on to eventually say, “But whatever you do don’t let him turn into the bad scientist that will create a virus that will kill us all!” We then get some lovely loud rock music and some gory clips of the game. This is clever screenplay and leaves the audience in suspense as to what the advert is all about until the last second. I saw this advert at the cinema (It is rated 15) and don’t think it is on television yet so you may not have been lucky enough to see it. Luckily I have Resident Evil: Zero pre-ordered and the advert just made me want the game to arrive even more, God bless advertising.
The FIFA 2003 advert is quite powerful as it interviews real life footballers and portrays the level of control in the game as if you are “The 12th man”. You see Ryan Giggs looking as dopey as ever as if he were the eyewitness to a UFO invasion claiming, “It was like there was someone else on the pitch!” This make the player feel special and gives a degree of power over the players. The 12th man tagline gives the game an air of supremacy and is powerful enough to make the public want to control the players. They may not even like football but the fact they control superstars and can pretend in their own little world that when they see Ryan Giggs on TV saying, “It was like there was a 12th man” they can jump up shouting “It was me!”
I think finally the computer games are getting the media coverage they deserve and are been portrayed as everyday occurrences. The adverts are brilliant in themselves and bring console gaming into a whole new light. I hope this escalates to the level that games are as well advertised as movies are today.
Thanks for reading –kyz²²-
Another brilliant post from you Kyz. Keep em coming!
I don't watch TV, so I don't see adverts.
Computer Game Advertising:
Advertising is one of moderns society’s biggest money-spinners, as is the computer games industry. Now what could possibly be bigger than the computer games advertising industry? Except for Dawn French’s knickers and the national debt of Iraq, nothing.
You will have all seen computer game adverts in some way, shape or form. Whether it is on TV, on the Internet or in a magazine the developers will have planted a subliminal little message in your brain giving you an impulse to buy, buy and buy some more. But instead of the old adverts that simply stated, “Buy Pac Man” or “If you don’t buy FIFA 96 we’ll break your legs” we have a new wave of adverts that portray the games as cool, gory and thrilling much like movie trailers do. The makers of these adverts no longer show clips of the game and think if the clip is nice we will all buy the game. The adverts show real life people and situations and the effects a certain game has had on their life.
You probably will have seen the Mortal Kombat: Deadly Alliance adverts by now on television and they are a perfect example of what I mentioned before. In one advert you see a couple hugging each other but as the woman moves her hands over her boyfriend’s back, blood is smeared everywhere. This is quite gruesome but insatiably effective and shows the cross over of games and reality and the fact some games can bridge that gap. Another MK:DA advert is a man walking down the stairs, as he puts his hand on the banister blood is smeared all over it. At first you don’t know this is a computer game advert and it could well be a government warning to watch out for loose nails, however the slogan “It’s in us all” spring up and leaves people with a lust for blood and gaming.
The Resident Evil: Zero advert is even more intense and you don’t realise it is a game advert until the very last moment. It begins showing a baby in a cot and telling the viewer “Make sure you give the baby time, care, love, etc” and moves on to eventually say, “But whatever you do don’t let him turn into the bad scientist that will create a virus that will kill us all!” We then get some lovely loud rock music and some gory clips of the game. This is clever screenplay and leaves the audience in suspense as to what the advert is all about until the last second. I saw this advert at the cinema (It is rated 15) and don’t think it is on television yet so you may not have been lucky enough to see it. Luckily I have Resident Evil: Zero pre-ordered and the advert just made me want the game to arrive even more, God bless advertising.
The FIFA 2003 advert is quite powerful as it interviews real life footballers and portrays the level of control in the game as if you are “The 12th man”. You see Ryan Giggs looking as dopey as ever as if he were the eyewitness to a UFO invasion claiming, “It was like there was someone else on the pitch!” This make the player feel special and gives a degree of power over the players. The 12th man tagline gives the game an air of supremacy and is powerful enough to make the public want to control the players. They may not even like football but the fact they control superstars and can pretend in their own little world that when they see Ryan Giggs on TV saying, “It was like there was a 12th man” they can jump up shouting “It was me!”
I think finally the computer games are getting the media coverage they deserve and are been portrayed as everyday occurrences. The adverts are brilliant in themselves and bring console gaming into a whole new light. I hope this escalates to the level that games are as well advertised as movies are today.
Thanks for reading –kyz²²-
Advertising is one of moderns society’s biggest money-spinners, as is the computer games industry. Now what could possibly be bigger than the computer games advertising industry? Except for Dawn French’s knickers and the national debt of Iraq, nothing.
You will have all seen computer game adverts in some way, shape or form. Whether it is on TV, on the Internet or in a magazine the developers will have planted a subliminal little message in your brain giving you an impulse to buy, buy and buy some more. But instead of the old adverts that simply stated, “Buy Pac Man” or “If you don’t buy FIFA 96 we’ll break your legs” we have a new wave of adverts that portray the games as cool, gory and thrilling much like movie trailers do. The makers of these adverts no longer show clips of the game and think if the clip is nice we will all buy the game. The adverts show real life people and situations and the effects a certain game has had on their life.
You probably will have seen the Mortal Kombat: Deadly Alliance adverts by now on television and they are a perfect example of what I mentioned before. In one advert you see a couple hugging each other but as the woman moves her hands over her boyfriend’s back, blood is smeared everywhere. This is quite gruesome but insatiably effective and shows the cross over of games and reality and the fact some games can bridge that gap. Another MK:DA advert is a man walking down the stairs, as he puts his hand on the banister blood is smeared all over it. At first you don’t know this is a computer game advert and it could well be a government warning to watch out for loose nails, however the slogan “It’s in us all” spring up and leaves people with a lust for blood and gaming.
The Resident Evil: Zero advert is even more intense and you don’t realise it is a game advert until the very last moment. It begins showing a baby in a cot and telling the viewer “Make sure you give the baby time, care, love, etc” and moves on to eventually say, “But whatever you do don’t let him turn into the bad scientist that will create a virus that will kill us all!” We then get some lovely loud rock music and some gory clips of the game. This is clever screenplay and leaves the audience in suspense as to what the advert is all about until the last second. I saw this advert at the cinema (It is rated 15) and don’t think it is on television yet so you may not have been lucky enough to see it. Luckily I have Resident Evil: Zero pre-ordered and the advert just made me want the game to arrive even more, God bless advertising.
The FIFA 2003 advert is quite powerful as it interviews real life footballers and portrays the level of control in the game as if you are “The 12th man”. You see Ryan Giggs looking as dopey as ever as if he were the eyewitness to a UFO invasion claiming, “It was like there was someone else on the pitch!” This make the player feel special and gives a degree of power over the players. The 12th man tagline gives the game an air of supremacy and is powerful enough to make the public want to control the players. They may not even like football but the fact they control superstars and can pretend in their own little world that when they see Ryan Giggs on TV saying, “It was like there was a 12th man” they can jump up shouting “It was me!”
I think finally the computer games are getting the media coverage they deserve and are been portrayed as everyday occurrences. The adverts are brilliant in themselves and bring console gaming into a whole new light. I hope this escalates to the level that games are as well advertised as movies are today.
Thanks for reading –kyz²²-