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"Sony advertising going a bit too far…"

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Fri 07/03/03 at 11:11
Regular
Posts: 787
The Playstation brand name is set to go literally out of this world in the not too distant future according to a top Sony advertising executive.
The electrical entertainment giants are drawing up plans at this very moment to have their famous ‘Sony’ and ‘Playstation’ logos engraved onto the moon using giant engraving machines.
The giant engraving project is believed to be the biggest advertising plan of its kind since McDonalds had their famous ‘M’ logo engraved onto Mount Rushmore and when Nike made giant size 500 trainers for the Statue of Liberty, and it’s set to be the size of a small country, and will be visible from Earth with highly astute eyes, or the use of a telescope.

In a statement to a collection of eager journalists, a Sony executive stated that, “whilst we here at Sony are more than pleased with the success of the Playstation brand name and advertising campaigns we have run over the years, we feel that the Playstation has still yet to gain the global recognition we want it to. There are some places yet to be bitten by the Playstation bug, places like New Caledonia, Nauru, Guam and Easter Island for example.”
It is hoped that more moon-gazing astronomers will take up gaming too as a direct result of the advertising, as the Sony spokesman added, “astronomers are one of the many key groups in our drive for further success, along with housewives, lawyers and backpackers, and we welcome them with open arms to the wonderful world of video games.”
But when asked about the outrage from astronomers, he said, “I’m sure some astronomers will have some small reservations about us besmirching the moon with advertising, but they don’t actually have a say in the matter, so must like it or lump it.”
He later declined to comment on the rumour that the project is actually a mysterious cover to gather vast supplies of moon rock to power the forthcoming Playstation 3, and the interview took a strange twist when he mentioned aliens seeing the brand name and being able to enjoy the Sony machine.

Curtis Moore from renowned advertising agency Moore & Sons believes that lunar advertising is the next step forward for product promotion, saying, “The moon is one of the things that everyone in the world sees a lot of the time. Most nights, people gaze up at it, so it would therefore make sense to cover it in advertising. Space on the moon for giant adverts big enough to be seen from Earth will be no doubt be at a premium, so it will be fairly costly for a company to put giant adverts on it, but the benefits will be more than worth it just for the sheer amount of viewing figures the adverts will receive.
Forget mass-market mediums like TV and newspapers advertising, or product placement in movies or on F1 cars, this is the future for advertising, and Sony will be the pioneers.”

Renowned astronomer Sir Patrick Moore, a.k.a. The GamesMaster, was annoyed at the soiling of the moon’s surface and natural beauty, and shouted, “Bah! I always knew these bloody video games would come back to haunt me! Not a day has gone past since GamesMaster finished that some young punk hasn’t come up to me in the street and gone “Yo GamesMaster, how’s it hanging?” Since that time, video games have brought me nothing but pain.”
A dishevelled looking student with a beard of fuzzy bumfluff hair said, “although I love the Playstation and all its well cool games, I feel that this kind of advertising will just open the floodgates for more commercialism and more of God’s wonderful creations will be used for advertising space.
Down with capitalism! Down with commercialism! Stop the war!…I don’t know why I said that, it just seems fashionable to say vain student stuff like that.”

On a similar note, Nintendo, not known for their large-scale marketing campaigns, have responded to the interstellar advertising by announcing that they’ll sponsor a fast moving comet, only visible to humans once every 80 years (doh!), and US giants Microsoft are also planning to go even one step ahead of Sony by engraving their Xbox logo on Uranus.

Looks like the console advertising war is heating up.
Mon 10/03/03 at 14:46
Regular
"Wants Spymate on dv"
Posts: 3,025
Yay and pop :)
Fri 07/03/03 at 19:55
Regular
"Mm reprocessed meat"
Posts: 967
Just a tad OTT!
Fri 07/03/03 at 19:16
"period drama"
Posts: 19,792
Heh heh.
Great stuff.
Fri 07/03/03 at 18:52
"The Will of D."
Posts: 5,643
Twas a great post.
But if it were real I hardly doubt they would do it becuase of nintendo sueing (still) Sony because of their use of the name Playstation on a Nintendo SNES add-on which never went through because Sony broke the contract.
Fri 07/03/03 at 18:25
Regular
"Which one's pink?"
Posts: 12,152
Wahey, nice Toto.
Heh, Toto...
*sniggers*

Yeah, I liked that.
Fri 07/03/03 at 17:03
Regular
"sdomehtongng"
Posts: 23,695
Great stuff. :-D
Fri 07/03/03 at 16:51
Regular
"Brownium Motion"
Posts: 4,100
Damn these people. Bump this excellent post up to give it the recognition it deserves!

Nice one, Totoro - the bit about Patrick Moore was spot on. i met him once and unless you're talking about astronomy, he doesn't want to know.

Having said that, he did appear in the "Best Air Guitar Anthem Volume 2" so he must let his hair down at some point (what little he has left, that is!).
Fri 07/03/03 at 16:42
Regular
Posts: 11,038
I actually believed it until line 5. Heh, and it was only last week I was wondering when Mr Gates was going to carve his FACE into the moon. Hmmm...good none the less, shame it has no replies.
Fri 07/03/03 at 11:11
Regular
"Wants Spymate on dv"
Posts: 3,025
The Playstation brand name is set to go literally out of this world in the not too distant future according to a top Sony advertising executive.
The electrical entertainment giants are drawing up plans at this very moment to have their famous ‘Sony’ and ‘Playstation’ logos engraved onto the moon using giant engraving machines.
The giant engraving project is believed to be the biggest advertising plan of its kind since McDonalds had their famous ‘M’ logo engraved onto Mount Rushmore and when Nike made giant size 500 trainers for the Statue of Liberty, and it’s set to be the size of a small country, and will be visible from Earth with highly astute eyes, or the use of a telescope.

In a statement to a collection of eager journalists, a Sony executive stated that, “whilst we here at Sony are more than pleased with the success of the Playstation brand name and advertising campaigns we have run over the years, we feel that the Playstation has still yet to gain the global recognition we want it to. There are some places yet to be bitten by the Playstation bug, places like New Caledonia, Nauru, Guam and Easter Island for example.”
It is hoped that more moon-gazing astronomers will take up gaming too as a direct result of the advertising, as the Sony spokesman added, “astronomers are one of the many key groups in our drive for further success, along with housewives, lawyers and backpackers, and we welcome them with open arms to the wonderful world of video games.”
But when asked about the outrage from astronomers, he said, “I’m sure some astronomers will have some small reservations about us besmirching the moon with advertising, but they don’t actually have a say in the matter, so must like it or lump it.”
He later declined to comment on the rumour that the project is actually a mysterious cover to gather vast supplies of moon rock to power the forthcoming Playstation 3, and the interview took a strange twist when he mentioned aliens seeing the brand name and being able to enjoy the Sony machine.

Curtis Moore from renowned advertising agency Moore & Sons believes that lunar advertising is the next step forward for product promotion, saying, “The moon is one of the things that everyone in the world sees a lot of the time. Most nights, people gaze up at it, so it would therefore make sense to cover it in advertising. Space on the moon for giant adverts big enough to be seen from Earth will be no doubt be at a premium, so it will be fairly costly for a company to put giant adverts on it, but the benefits will be more than worth it just for the sheer amount of viewing figures the adverts will receive.
Forget mass-market mediums like TV and newspapers advertising, or product placement in movies or on F1 cars, this is the future for advertising, and Sony will be the pioneers.”

Renowned astronomer Sir Patrick Moore, a.k.a. The GamesMaster, was annoyed at the soiling of the moon’s surface and natural beauty, and shouted, “Bah! I always knew these bloody video games would come back to haunt me! Not a day has gone past since GamesMaster finished that some young punk hasn’t come up to me in the street and gone “Yo GamesMaster, how’s it hanging?” Since that time, video games have brought me nothing but pain.”
A dishevelled looking student with a beard of fuzzy bumfluff hair said, “although I love the Playstation and all its well cool games, I feel that this kind of advertising will just open the floodgates for more commercialism and more of God’s wonderful creations will be used for advertising space.
Down with capitalism! Down with commercialism! Stop the war!…I don’t know why I said that, it just seems fashionable to say vain student stuff like that.”

On a similar note, Nintendo, not known for their large-scale marketing campaigns, have responded to the interstellar advertising by announcing that they’ll sponsor a fast moving comet, only visible to humans once every 80 years (doh!), and US giants Microsoft are also planning to go even one step ahead of Sony by engraving their Xbox logo on Uranus.

Looks like the console advertising war is heating up.

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