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Microsoft Corp. has settled on a name and a design for its Xbox video game console, and has lined up an impressive list of developer studios to create games for the system's launch late next year.
Though Microsoft was unsure of the name at first, it has committed to calling it Xbox. The console will not, however, be a big silver ``X'' like the prototype the company showed off at the Game Developers Conference in March.
Microsoft's Xbox will go head-to-head with other so-called next-generation video game consoles. The most highly anticipated console -- Sony Corp.'s PlayStation2, due in stores Oct. 26 -- has the potential to display graphics several times better than today's PlayStation and doubles as a DVD player.
Determined to compete with Sony in the $7 billion console gaming industry, Microsoft has announced plans to spend more than $100 million on game development and $500 million on marketing the Xbox launch -- ranking it among the most expensive product launches in the software giant's history.
The fight is about more than just games; both companies see their consoles as an entry point into consumer living rooms, which will later allow them to sell more products and services.
Though Microsoft was unsure of the name at first, it has committed to calling it Xbox. The console will not, however, be a big silver ``X'' like the prototype the company showed off at the Game Developers Conference in March.
Microsoft's Xbox will go head-to-head with other so-called next-generation video game consoles. The most highly anticipated console -- Sony Corp.'s PlayStation2, due in stores Oct. 26 -- has the potential to display graphics several times better than today's PlayStation and doubles as a DVD player.
Determined to compete with Sony in the $7 billion console gaming industry, Microsoft has announced plans to spend more than $100 million on game development and $500 million on marketing the Xbox launch -- ranking it among the most expensive product launches in the software giant's history.
The fight is about more than just games; both companies see their consoles as an entry point into consumer living rooms, which will later allow them to sell more products and services.
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Microsoft Corp. has settled on a name and a design for its Xbox video game console, and has lined up an impressive list of developer studios to create games for the system's launch late next year.
Though Microsoft was unsure of the name at first, it has committed to calling it Xbox. The console will not, however, be a big silver ``X'' like the prototype the company showed off at the Game Developers Conference in March.
Microsoft's Xbox will go head-to-head with other so-called next-generation video game consoles. The most highly anticipated console -- Sony Corp.'s PlayStation2, due in stores Oct. 26 -- has the potential to display graphics several times better than today's PlayStation and doubles as a DVD player.
Determined to compete with Sony in the $7 billion console gaming industry, Microsoft has announced plans to spend more than $100 million on game development and $500 million on marketing the Xbox launch -- ranking it among the most expensive product launches in the software giant's history.
The fight is about more than just games; both companies see their consoles as an entry point into consumer living rooms, which will later allow them to sell more products and services.
Though Microsoft was unsure of the name at first, it has committed to calling it Xbox. The console will not, however, be a big silver ``X'' like the prototype the company showed off at the Game Developers Conference in March.
Microsoft's Xbox will go head-to-head with other so-called next-generation video game consoles. The most highly anticipated console -- Sony Corp.'s PlayStation2, due in stores Oct. 26 -- has the potential to display graphics several times better than today's PlayStation and doubles as a DVD player.
Determined to compete with Sony in the $7 billion console gaming industry, Microsoft has announced plans to spend more than $100 million on game development and $500 million on marketing the Xbox launch -- ranking it among the most expensive product launches in the software giant's history.
The fight is about more than just games; both companies see their consoles as an entry point into consumer living rooms, which will later allow them to sell more products and services.