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The game should never be confusing, but should have a challange. There are plenty of other things too.
I agree with you. Originality, plot, grpahics etc. We all know that it won't happen, well... not for a long time.
Those are the main factors I look for in a game. However, recently I've been looking at another factor before I purchase, and that is Longetivity. Games that I like that aren't really long I wait for and then I buy them when their price is reduced. No matter how good the game is I don't buy it unless it takes a while to complete because I feel that the longer games are worth the £35-£40 I pay for them.
Beat-Em-Ups are another example.