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"Slogans"

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Sun 16/03/03 at 20:03
Regular
Posts: 787
Nowadays it seems that the big companies involved in gaming, namely Sony, Nintendo and Microsoft, don’t think that consoles can sell themselves. They need something extra; this something is a slogan, the tagline of the corporate world. Something that sits neatly under their products name and when you hear the slogan you think of their product. The three main players on the console market are Nintendo, Sony and the newcomers Microsoft.

Nintendo’s Gamecube has the slogan, “Life’s a game.” But does this make you think to yourself, “Oh, then I’ll buy a Gamecube!” No, it doesn’t. It is a generic term that will possibly make people want to play games a little more, but it doesn’t make you necessarily want to buy a Gamecube. If we delve deeper into it, does it actually mean that our lives aren’t real? Could we be in a computer-generated reality like in the Matrix? Are we merely the Sims of someone else’s computer game?
If our lives are just ‘A game’ then why don’t we race to the office on the back of a dinosaur or ride a jet ski around in next door’s pond. That is because life isn’t a game, games are. Nintendo are obvious confused and have got a little caught up with themselves. The only people that their slogan applies to is themselves because to them, life is a game as they spend each and every day producing games. But I am sure linking a slogan to the staff isn’t going to boost the sales, as they are sure to get discounts or free products. Their slogan is quite poor and ineffective and doesn’t do its job at all.

Sony’s offspring is the Playstation 2, which is accompanied by the slogan, “The third place.” I for one do not understand this and I am sure I am not the only one. Perhaps the developers were already planning for the PS3, which would make a lot more sense. Where is the first place? Where is the second place? This confuses the majority of their target audience who have mediocre brains and will be reduced to tears with confusion. Mr Average isn’t going to think, “Ooh it’s the 3rd place, I’ll buy that console!” is he? Sony is the only company to have a slogan that is nothing to do with gaming.
The third place sounds like perhaps a different universe but is too vague to put any kind of sense to it. By making it sound like a far away universe surely it adds to the notion that they are from a far away place and have poor customer service. This will not get a better audience or increase sales of the product. The slogan is poor; non-game related and doesn’t make a Playstation 2 desirable. It does however make room for random words to be inserted in place of “third” in the advert, but it doesn’t make the pitiable slogan any better.

Last are the new boys, Microsoft and their hefty Xbox with the tagline, “Play More.” The slogan is one that I like without knowing quite why. It is game related and encourages the audience to relax more. The Xbox cares about your well being and doesn’t want you to over stress. Now do you want a console that cares about you or one that doesn’t? I think the answer is obvious. Microsoft has the simplest slogan yet the most effective. It will boost sales because people want a caring console and will encourage them to buy more games so they can ‘play more’.
Microsoft doesn’t make you doubt that your life is merely a game or that you are going to be sucked into a different dimension. Microsoft’s Xbox has the supreme yet simple slogan, which cares for gamers and doesn’t confuse them.


So Microsoft overall are the clear winners of the slogan derby. But what would be a better slogan? It has to be simple yet effective and boost sales for the console or its games. Perhaps developers should go for something simplistic like, “We’re the best!” or “Buy it now!” Or maybe the American barbeque sauce approach is better, “Old Shigsy’s classic tangy Gamecube - Goes great with steak” However that could confuse and hunger fat people. There is no slogan for a console much as there is no perfect tagline. A slogan doesn’t sell the console, nor does the name. The speculations of the machine and the range of games with a suitable price and the fact ‘all your mates have it’, sells consoles.

Thanks you for reading
Fri 03/10/03 at 21:05
Regular
Posts: 5,848
Good point,
Unless the subject is actually important to me, I don't read it
Fri 03/10/03 at 21:04
Regular
Posts: 20,776
Mutant_guy:) wrote:
> It depends on the words quality and subject

true, but for one very good post, you get about 9 essays on complete crap you couldn't care less about.
Fri 03/10/03 at 21:00
Regular
Posts: 5,848
It depends on the words quality and subject
Fri 03/10/03 at 20:57
Regular
Posts: 20,776
Mr Pínk wrote:
> Just goes to show you what people will do if there's the chance of a
> free game at the end of it all. Makes things much more interesting.

nah, a topic has to be really eye catching for me to read that much text so I end up skipping a hell of a lot of threads.

writing six million words does not make a topic worthy of a GAD
Fri 03/10/03 at 20:55
Regular
Posts: 5,848
Very true.
But no more :(
Fri 03/10/03 at 20:51
Regular
"Hallelujah"
Posts: 2,731
Just goes to show you what people will do if there's the chance of a free game at the end of it all. Makes things much more interesting.
Sat 27/09/03 at 22:57
Regular
Posts: 5,848
This is an interesting topic,

I wish there was more like this now
Sun 16/03/03 at 20:03
Regular
"Z will be here soon"
Posts: 7,562
Nowadays it seems that the big companies involved in gaming, namely Sony, Nintendo and Microsoft, don’t think that consoles can sell themselves. They need something extra; this something is a slogan, the tagline of the corporate world. Something that sits neatly under their products name and when you hear the slogan you think of their product. The three main players on the console market are Nintendo, Sony and the newcomers Microsoft.

Nintendo’s Gamecube has the slogan, “Life’s a game.” But does this make you think to yourself, “Oh, then I’ll buy a Gamecube!” No, it doesn’t. It is a generic term that will possibly make people want to play games a little more, but it doesn’t make you necessarily want to buy a Gamecube. If we delve deeper into it, does it actually mean that our lives aren’t real? Could we be in a computer-generated reality like in the Matrix? Are we merely the Sims of someone else’s computer game?
If our lives are just ‘A game’ then why don’t we race to the office on the back of a dinosaur or ride a jet ski around in next door’s pond. That is because life isn’t a game, games are. Nintendo are obvious confused and have got a little caught up with themselves. The only people that their slogan applies to is themselves because to them, life is a game as they spend each and every day producing games. But I am sure linking a slogan to the staff isn’t going to boost the sales, as they are sure to get discounts or free products. Their slogan is quite poor and ineffective and doesn’t do its job at all.

Sony’s offspring is the Playstation 2, which is accompanied by the slogan, “The third place.” I for one do not understand this and I am sure I am not the only one. Perhaps the developers were already planning for the PS3, which would make a lot more sense. Where is the first place? Where is the second place? This confuses the majority of their target audience who have mediocre brains and will be reduced to tears with confusion. Mr Average isn’t going to think, “Ooh it’s the 3rd place, I’ll buy that console!” is he? Sony is the only company to have a slogan that is nothing to do with gaming.
The third place sounds like perhaps a different universe but is too vague to put any kind of sense to it. By making it sound like a far away universe surely it adds to the notion that they are from a far away place and have poor customer service. This will not get a better audience or increase sales of the product. The slogan is poor; non-game related and doesn’t make a Playstation 2 desirable. It does however make room for random words to be inserted in place of “third” in the advert, but it doesn’t make the pitiable slogan any better.

Last are the new boys, Microsoft and their hefty Xbox with the tagline, “Play More.” The slogan is one that I like without knowing quite why. It is game related and encourages the audience to relax more. The Xbox cares about your well being and doesn’t want you to over stress. Now do you want a console that cares about you or one that doesn’t? I think the answer is obvious. Microsoft has the simplest slogan yet the most effective. It will boost sales because people want a caring console and will encourage them to buy more games so they can ‘play more’.
Microsoft doesn’t make you doubt that your life is merely a game or that you are going to be sucked into a different dimension. Microsoft’s Xbox has the supreme yet simple slogan, which cares for gamers and doesn’t confuse them.


So Microsoft overall are the clear winners of the slogan derby. But what would be a better slogan? It has to be simple yet effective and boost sales for the console or its games. Perhaps developers should go for something simplistic like, “We’re the best!” or “Buy it now!” Or maybe the American barbeque sauce approach is better, “Old Shigsy’s classic tangy Gamecube - Goes great with steak” However that could confuse and hunger fat people. There is no slogan for a console much as there is no perfect tagline. A slogan doesn’t sell the console, nor does the name. The speculations of the machine and the range of games with a suitable price and the fact ‘all your mates have it’, sells consoles.

Thanks you for reading

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