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Enjoy.
The increasing popularity of these athletes has brought them not only wealth but also a social recognition, or, to use a crude term, fame. I call it "fan magnetism". This means that at some time in their careers, wrestlers may be considered as role models by fans everywhere. Their salaries have to match.
Sometimes, the fans, and even the wrestlers are forgotten in it all as we see these giant "corporations" take each other on. An interesting example of this is wrestling, where two well-funded organisations - the WWF and WCW - used to compete on a daily basis. Money has become more important, and, as with major industries, economies of scale are a factor. That is, the merger of two rival companies cuts costs, and increases profit, sometimes at the sacrifice of employees or fans – the loss of two rival federations would be a definite shame for us as it makes for greater storylines.
Fans of wrestling have seen the industry grow immensely over the last few years. The reason is very simple: Vince Mc Mahon realized that there is money to be made. Be it through merchandise, sponsorship deals or television rights, it all ensured that the WWF floated on the stock market with a very large value.
Sports entertainment has grown so much that it is now a multi-billion dollar industry, and its fans prove this - they come in all shapes and sizes and nationalities: women, little kids and even the elderly from the US, Canada, the UK and Spain amongst others.
The WWF was around for years as the dominant force in sports entertainment, and no serious challenges to the throne were made until the emergence of WCW.
One of the reasons is that Vince McMahon, CEO of the WWF, has built an empire that cannot be easily dislodged. Obviously, Vince was worried and made his move on WCW before it became a serious threat. He says that the reason for his lasting success is his devotion to changing the federation with the times, and to suit modern taste.
No longer is the federation all about heel vs. face. Character development is essential if a wrestler is to have a fruitful career. There is now, more than ever, a soap opera element in addition to the existing staged interviews. The new version of an ancient sport also incorporates programming of a sexual nature to attract an even wider audience. (Look out for ‘Wrestling in a Nutshell – The role of women in Wrestling’ – out soon!).
Media now term pro wrestling a ‘basic source of entertainment’, because of the money it makes, not ‘sports entertainment as Vince likes to call it.
The coming together of two sports-worlds was demonstrated in a pay-per-view event in 1998 that featured the host of NBC's The Tonight Show Jay Leno and his bandleader Kevin Eubanks. They took on athletes like Hulk Hogan and acted like established wrestlers. The WWF once signed Arnold Schwarzenegger as a special guest referee during a live event, which effectively raised TV ratings.
These special guest appearances are more examples of lucrative deals based around the fans’ desires for gimmicks.
Before the merging of WWF and WCW, each edition of RAW and Nitro were attempts to out-do the other. These major events were competing for the right to claim fans, and thus a slice of their disposable incomes – worth $millions.
Even the wrestlers and their characters are copywrited so as to cement popular (money-making) ideas to whichever corporation he is signed with, and, should he leave, he cannot use the same persona with a rival company.
With the WWF now a public company, don’t underestimate the resources it can command to take on anything that stands in its way.
Enjoy.
The increasing popularity of these athletes has brought them not only wealth but also a social recognition, or, to use a crude term, fame. I call it "fan magnetism". This means that at some time in their careers, wrestlers may be considered as role models by fans everywhere. Their salaries have to match.
Sometimes, the fans, and even the wrestlers are forgotten in it all as we see these giant "corporations" take each other on. An interesting example of this is wrestling, where two well-funded organisations - the WWF and WCW - used to compete on a daily basis. Money has become more important, and, as with major industries, economies of scale are a factor. That is, the merger of two rival companies cuts costs, and increases profit, sometimes at the sacrifice of employees or fans – the loss of two rival federations would be a definite shame for us as it makes for greater storylines.
Fans of wrestling have seen the industry grow immensely over the last few years. The reason is very simple: Vince Mc Mahon realized that there is money to be made. Be it through merchandise, sponsorship deals or television rights, it all ensured that the WWF floated on the stock market with a very large value.
Sports entertainment has grown so much that it is now a multi-billion dollar industry, and its fans prove this - they come in all shapes and sizes and nationalities: women, little kids and even the elderly from the US, Canada, the UK and Spain amongst others.
The WWF was around for years as the dominant force in sports entertainment, and no serious challenges to the throne were made until the emergence of WCW.
One of the reasons is that Vince McMahon, CEO of the WWF, has built an empire that cannot be easily dislodged. Obviously, Vince was worried and made his move on WCW before it became a serious threat. He says that the reason for his lasting success is his devotion to changing the federation with the times, and to suit modern taste.
No longer is the federation all about heel vs. face. Character development is essential if a wrestler is to have a fruitful career. There is now, more than ever, a soap opera element in addition to the existing staged interviews. The new version of an ancient sport also incorporates programming of a sexual nature to attract an even wider audience. (Look out for ‘Wrestling in a Nutshell – The role of women in Wrestling’ – out soon!).
Media now term pro wrestling a ‘basic source of entertainment’, because of the money it makes, not ‘sports entertainment as Vince likes to call it.
The coming together of two sports-worlds was demonstrated in a pay-per-view event in 1998 that featured the host of NBC's The Tonight Show Jay Leno and his bandleader Kevin Eubanks. They took on athletes like Hulk Hogan and acted like established wrestlers. The WWF once signed Arnold Schwarzenegger as a special guest referee during a live event, which effectively raised TV ratings.
These special guest appearances are more examples of lucrative deals based around the fans’ desires for gimmicks.
Before the merging of WWF and WCW, each edition of RAW and Nitro were attempts to out-do the other. These major events were competing for the right to claim fans, and thus a slice of their disposable incomes – worth $millions.
Even the wrestlers and their characters are copywrited so as to cement popular (money-making) ideas to whichever corporation he is signed with, and, should he leave, he cannot use the same persona with a rival company.
With the WWF now a public company, don’t underestimate the resources it can command to take on anything that stands in its way.