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From Gamespot report on E3:
"[Ninty president Satoru] Iwata acknowledged some of the specific challenges facing the company: developing better graphics for its games, creating games with a higher level of challenge, and creating games with "edgier" material. "
From Mark Everett (Eels), on companies wanting to use his music in commercials:
"My least favorite word is "edgy." That's what these advertising people want. "Edgy." And it means...nothing. It means, "we want the form of rebellion stripped of all content." That's what the world has come to. "Edginess." But nobody is rebelling against anything. It's all for sale."
Past Nintendo stratergy seems to have followed this kind of attitude, putting gameplay before trends in marketing style. Meanwhile other companies (cough) have clearly made image a priority. The image of the day currently being 'edgy'.
I'd disagree on the graphics thing, Ninty are more or less as good as anyone else. That probably went into the speech to pad it out and sound good (you can always have better graphics...).
But the move to 'edgy'.. I don't think I like where this is heading.
My PS2 has arrived at home now, and there isn't much I want for it. Pleanty of 'edgy' games, but they suck because nobody's put enough effort into making them 'good'.
Meanwhile, what's wrong with current style? It's 'kiddy'. Or at least it doesn't go for realism. So older gamers don't take the games seriously.
'Edgy'? Lets glance back to what E had to say on the matter:
"And it means...nothing. It means, 'we want the form of rebellion stripped of all content'."
Is 'edgy' any better than 'kiddy'? I'm not sure that it is. Sure, in the game's plot there's (usually) justification for the 'edge', but at the end of the day you're playing a video game. There is no *important* plot content. In means...nothing.
You could compare the story-telling element of films, where edgyness may be legitimate. But (MGS FMV-fests maybe excluded) you have the game to play, not to watch. Legitimate edge is *tiny*.
So how can you take 'edgy' any more seriously than 'kiddy'?
Maybe I'm being unfair. You *can* get drawn into video games, it'd be hard to dismiss the edgy side of eternal darkness after the bath tub...
But usually you *don't* get that involved in a game. Edgyness is, in the vast majority of cases, empty.
At least with 'kiddy' you get what you see. With 'edgy' you get a fabricated and unjustified attitude that reeks of hollowness - a hollowness that spreads like a cancer into all who buy into the illusion.
So, Ninty hope to rob their games of substance and credibility, to cater for the idiot consumer who can't see just how thin the face of a game really is.
"But hey, that's a smart move they're making, 'edgy but hollow', that's a big dollar."
> And Nintendo are a company, not an entertainment source.
I'm not talking about what Nintendo want, I'm talking about what I, nay 'we' (I don't specify who else this includes :^) ) want.
Precisely the problem is that Ninty are changing both what they want to achieve and how they want to do it.
> beating your
> competitors with style
It's not beating anyone with sytle, it's beating people with overwhelming lameness
Dringo wrote:
> He's on about the classic line when Iwati said:
>
> "You won't see Mario shooting hookers"
You know that's a mis-quote? Lost the word 'in'.
And thank god we won't.
¦^)
Otherwise, nice article :D.
> I should copyright my name...
And Iwati should copywrite:
"You won't see Mario shooting hookers"
"You won't see Mario shooting hookers"
Brilliant.
And Nintendo are a company, not an entertainment source.
would yu rather be company raking in millions every year, beating your competitors with style and having a massiveamount of consoles in homes, or would you prefer to be teetering in 3rd place, not making as much money as you should and have the relatively small amount of owners you have 'happy'.
Once they're in a good market position they can do the good games, but if they don't get games with mass market appeal then their could be no future for the good games other than multi-format.
woRd
From Gamespot report on E3:
"[Ninty president Satoru] Iwata acknowledged some of the specific challenges facing the company: developing better graphics for its games, creating games with a higher level of challenge, and creating games with "edgier" material. "
From Mark Everett (Eels), on companies wanting to use his music in commercials:
"My least favorite word is "edgy." That's what these advertising people want. "Edgy." And it means...nothing. It means, "we want the form of rebellion stripped of all content." That's what the world has come to. "Edginess." But nobody is rebelling against anything. It's all for sale."
Past Nintendo stratergy seems to have followed this kind of attitude, putting gameplay before trends in marketing style. Meanwhile other companies (cough) have clearly made image a priority. The image of the day currently being 'edgy'.
I'd disagree on the graphics thing, Ninty are more or less as good as anyone else. That probably went into the speech to pad it out and sound good (you can always have better graphics...).
But the move to 'edgy'.. I don't think I like where this is heading.
My PS2 has arrived at home now, and there isn't much I want for it. Pleanty of 'edgy' games, but they suck because nobody's put enough effort into making them 'good'.
Meanwhile, what's wrong with current style? It's 'kiddy'. Or at least it doesn't go for realism. So older gamers don't take the games seriously.
'Edgy'? Lets glance back to what E had to say on the matter:
"And it means...nothing. It means, 'we want the form of rebellion stripped of all content'."
Is 'edgy' any better than 'kiddy'? I'm not sure that it is. Sure, in the game's plot there's (usually) justification for the 'edge', but at the end of the day you're playing a video game. There is no *important* plot content. In means...nothing.
You could compare the story-telling element of films, where edgyness may be legitimate. But (MGS FMV-fests maybe excluded) you have the game to play, not to watch. Legitimate edge is *tiny*.
So how can you take 'edgy' any more seriously than 'kiddy'?
Maybe I'm being unfair. You *can* get drawn into video games, it'd be hard to dismiss the edgy side of eternal darkness after the bath tub...
But usually you *don't* get that involved in a game. Edgyness is, in the vast majority of cases, empty.
At least with 'kiddy' you get what you see. With 'edgy' you get a fabricated and unjustified attitude that reeks of hollowness - a hollowness that spreads like a cancer into all who buy into the illusion.
So, Ninty hope to rob their games of substance and credibility, to cater for the idiot consumer who can't see just how thin the face of a game really is.
"But hey, that's a smart move they're making, 'edgy but hollow', that's a big dollar."