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"Re-release me!"

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Tue 09/10/01 at 08:28
Regular
Posts: 787
A song features on an ad, so the band re-release it.

The latest is the Dandy Warhols.

Their single "Bohemian like you" wasn't too big last August when it was released, but now it's on a Vodafone ad it's tipped to be huge.

Is the song suddenly any better?

Or is it just because people have actually had a chance to hear it now?

What do you think of musicians allowing their tunes to advertise something?

When a song features in a movie, is it worth re-releasing?

The Cardigans made a killing be re-releasing Love Fool, also changing the video to feature shots of the sprout-faced boy running around in Romeo and Juliet.

Look at all the attention your suddenly getting, time to cash in on it?
Tue 09/10/01 at 11:12
"The pen is mightier"
Posts: 258
Seems like Chicane is going to be forever linked with BBC sports and holiday progammes backing/incidental music. How many times does Offshore get played on these!!!
Tue 09/10/01 at 10:22
Regular
"Infantalised Forums"
Posts: 23,089
That's why it's a curse.

Big(ish) band before? You will enjoy a minor resurgence before sinking back to your fanbase.

Unknown band? Enjoy your 15 mins, because your next single will get only so far before you go back to the circuit.

The Dandy Warhols, "There aren't enough songs about drug abuse"

Uh-huh, and thanks for that.
Tue 09/10/01 at 10:17
Regular
"not dead"
Posts: 11,145
Mind you, the other bands that have suffered the "Fate of the Advert Band" we're really known before their 'success'.

I hadn't heard of Babylon Zoo, or Stiltskin.

The Dandy Warhols on the other hand have had a number of hits (most notably that junkie song "I never thought you'd be a junkie because heroin is so passe").

Mind you, look what happened to the Supernaturals after Smile and I Wasn't Built To Get Up were featured on ads. Dropped by their record label, and I think they released a single last week, but nobody noticed.
Tue 09/10/01 at 10:12
Posts: 0
Although Dido is now successful, do you think she'd be doing so well if Eminem hadn't sampled her?
Hmmmmmm...
Tue 09/10/01 at 10:11
Regular
"Infantalised Forums"
Posts: 23,089
Hmmm...

Music to buy things to.
Tue 09/10/01 at 09:51
Regular
Posts: 14,117
Having said that Goaty, about half the tracks from Moby's Play album have been used on adverts, and that is a classic album, absolutley fantstic!
Tue 09/10/01 at 09:49
Regular
"Infantalised Forums"
Posts: 23,089
The good thing about this though?

The curse of advert-band will befall The Dandy Warhols now.
The Curse?

Have a hit from the advert, next song gets into the low-twenties and then? Nothing.
Hurrah!

Babylon Zoo, Stiltskin etc etc.
The Clash were already gone by the jeans one, but advert-song bands stand true.

So goodbye Dandy Warhols, your punk-flavoured advert rock will not be missed.
Tue 09/10/01 at 09:35
Regular
Posts: 14,117
I was going to write a topic on this.

I agree completely with what you're saying Meka. It seems if you're track gets used in an advert, then it will be an instant hit, even if it is being re-released.

The Dandy Warhols track is one good example, as is the Bran Van 3000 track "Drinking in L.A". When first released it was a new entry at aout no. 39, then disappeared the following week.

A year or so later, Rolling Rock use it in their advert, it gets re-released, and charts at no. 1, with everyone hearing it, whether or not they liked it.

It does seem that they are just after the money, by re-releasing it, as you say. But, how much say do the bands get? Surely Vodafone, or whoever, say "We want to use this track in our advert." The record company says "Ok.". Suddenly everyone hears the track, is requesting it on the radio, etc etc.

Surely it makes sense to re-release it? People are hearing it, people are wanting to buy it, so why not sell it? Supply and demand and all that.
Tue 09/10/01 at 08:28
Regular
"not dead"
Posts: 11,145
A song features on an ad, so the band re-release it.

The latest is the Dandy Warhols.

Their single "Bohemian like you" wasn't too big last August when it was released, but now it's on a Vodafone ad it's tipped to be huge.

Is the song suddenly any better?

Or is it just because people have actually had a chance to hear it now?

What do you think of musicians allowing their tunes to advertise something?

When a song features in a movie, is it worth re-releasing?

The Cardigans made a killing be re-releasing Love Fool, also changing the video to feature shots of the sprout-faced boy running around in Romeo and Juliet.

Look at all the attention your suddenly getting, time to cash in on it?

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