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Saw this movie tonight and walked out.
Not because it was a bad movie, it was mildly amusing but because of product placement and sponsorship.
I'm not saying everyone should do the same thing, but it offended me and my principles so rather than get angry and ruin it for my girlfriend, I exercised my right as a consumer and sat outside smoking.
There has been a lot of this lately, and not even the usual subtle background stuff.
"Evolution" was a disgusting exercise in corporate synergy, which otherwise spoiled a decent film for me.
(the Head and Shoulder commercial and crucial plot point, when it doesnt even contain the chemical mentioned)
Knight's Tale is a stupid movie, doesn't take itself seriously and has some decent Gladiator "spoofs" worth checking out, but what utterly spoiled it for me, caused my hackles to rise was the appearance of Nike.
The logos are used on sporting equipment, that familiar swoosh logo spattered over things.
Now whether you want to argue the morality of their company practices, the fact remains that they are one of the worst global conglomerates for the abuse of human and civil rights with factories in Thailand and Vietnam.
This isn't me ranting, these are simple facts, Nike are presently, and have been, sued by many major human rights organisations.
So the last thing I expected to see was a blatant company promotion and endorsement by a family themed movie for a company that employs children in near-slavery conditions to make shoes for you to buy at vastly inflated prices.
Nike weren't even around in this time-period, so there is no need to use their logo on armour etc.
I found that insulting and offensive in the extreme.
I don't buy their products and actively discourage it with my friends and family, because I do not believe a company that violates human rights should be allowed to continue.
So I don't expect or appreciate paying my money to watch a film about Knights in medievil England and then to be presented with this company and their foul practices.
So, Knight's Tale.
Amusing, lightweight entertainment, but condoning and encouraging the use of child-labour and sweat-shops in order for a few hundred thousand dollar's worth of advertising revenue.
Not because it was a bad movie, it was mildly amusing but because of product placement and sponsorship.
I'm not saying everyone should do the same thing, but it offended me and my principles so rather than get angry and ruin it for my girlfriend, I exercised my right as a consumer and sat outside smoking.
There has been a lot of this lately, and not even the usual subtle background stuff.
"Evolution" was a disgusting exercise in corporate synergy, which otherwise spoiled a decent film for me.
(the Head and Shoulder commercial and crucial plot point, when it doesnt even contain the chemical mentioned)
Knight's Tale is a stupid movie, doesn't take itself seriously and has some decent Gladiator "spoofs" worth checking out, but what utterly spoiled it for me, caused my hackles to rise was the appearance of Nike.
The logos are used on sporting equipment, that familiar swoosh logo spattered over things.
Now whether you want to argue the morality of their company practices, the fact remains that they are one of the worst global conglomerates for the abuse of human and civil rights with factories in Thailand and Vietnam.
This isn't me ranting, these are simple facts, Nike are presently, and have been, sued by many major human rights organisations.
So the last thing I expected to see was a blatant company promotion and endorsement by a family themed movie for a company that employs children in near-slavery conditions to make shoes for you to buy at vastly inflated prices.
Nike weren't even around in this time-period, so there is no need to use their logo on armour etc.
I found that insulting and offensive in the extreme.
I don't buy their products and actively discourage it with my friends and family, because I do not believe a company that violates human rights should be allowed to continue.
So I don't expect or appreciate paying my money to watch a film about Knights in medievil England and then to be presented with this company and their foul practices.
So, Knight's Tale.
Amusing, lightweight entertainment, but condoning and encouraging the use of child-labour and sweat-shops in order for a few hundred thousand dollar's worth of advertising revenue.
In Josie it is part of the joke though. The filmmakers make a mint out of it and get a few cheap gags too. In fact, pretty much every corporate logo ever designed appears in this film somewhere.
Evolution did the same with Head and Shoulders - it was funny because it was a brand name and not just shampoo. It all added to the delicious silliness of the film.
Evolution did the same with Head and Shoulders - it was funny because it was a brand name and not just shampoo. It all added to the delicious silliness of the film.
Cor blimey! Please Goatie, stay away from a flick called Josie & The Pussycats - it should win an award - for most product placement and blatent advertising for companies in one single film.
I'd imagine this was because to fund the film, due to the fact that the studio realised it was the biggest pile of tripe. Period.
./Steve
I'd imagine this was because to fund the film, due to the fact that the studio realised it was the biggest pile of tripe. Period.
./Steve
Really?? I never knew that about Nike...I have a pair of Nike trainers...
Well, I respect you for doing that. If it's ruining a movie for you, and it was offending you, why shouldn't you walk out?
Well, I respect you for doing that. If it's ruining a movie for you, and it was offending you, why shouldn't you walk out?
Saw this movie tonight and walked out.
Not because it was a bad movie, it was mildly amusing but because of product placement and sponsorship.
I'm not saying everyone should do the same thing, but it offended me and my principles so rather than get angry and ruin it for my girlfriend, I exercised my right as a consumer and sat outside smoking.
There has been a lot of this lately, and not even the usual subtle background stuff.
"Evolution" was a disgusting exercise in corporate synergy, which otherwise spoiled a decent film for me.
(the Head and Shoulder commercial and crucial plot point, when it doesnt even contain the chemical mentioned)
Knight's Tale is a stupid movie, doesn't take itself seriously and has some decent Gladiator "spoofs" worth checking out, but what utterly spoiled it for me, caused my hackles to rise was the appearance of Nike.
The logos are used on sporting equipment, that familiar swoosh logo spattered over things.
Now whether you want to argue the morality of their company practices, the fact remains that they are one of the worst global conglomerates for the abuse of human and civil rights with factories in Thailand and Vietnam.
This isn't me ranting, these are simple facts, Nike are presently, and have been, sued by many major human rights organisations.
So the last thing I expected to see was a blatant company promotion and endorsement by a family themed movie for a company that employs children in near-slavery conditions to make shoes for you to buy at vastly inflated prices.
Nike weren't even around in this time-period, so there is no need to use their logo on armour etc.
I found that insulting and offensive in the extreme.
I don't buy their products and actively discourage it with my friends and family, because I do not believe a company that violates human rights should be allowed to continue.
So I don't expect or appreciate paying my money to watch a film about Knights in medievil England and then to be presented with this company and their foul practices.
So, Knight's Tale.
Amusing, lightweight entertainment, but condoning and encouraging the use of child-labour and sweat-shops in order for a few hundred thousand dollar's worth of advertising revenue.
Not because it was a bad movie, it was mildly amusing but because of product placement and sponsorship.
I'm not saying everyone should do the same thing, but it offended me and my principles so rather than get angry and ruin it for my girlfriend, I exercised my right as a consumer and sat outside smoking.
There has been a lot of this lately, and not even the usual subtle background stuff.
"Evolution" was a disgusting exercise in corporate synergy, which otherwise spoiled a decent film for me.
(the Head and Shoulder commercial and crucial plot point, when it doesnt even contain the chemical mentioned)
Knight's Tale is a stupid movie, doesn't take itself seriously and has some decent Gladiator "spoofs" worth checking out, but what utterly spoiled it for me, caused my hackles to rise was the appearance of Nike.
The logos are used on sporting equipment, that familiar swoosh logo spattered over things.
Now whether you want to argue the morality of their company practices, the fact remains that they are one of the worst global conglomerates for the abuse of human and civil rights with factories in Thailand and Vietnam.
This isn't me ranting, these are simple facts, Nike are presently, and have been, sued by many major human rights organisations.
So the last thing I expected to see was a blatant company promotion and endorsement by a family themed movie for a company that employs children in near-slavery conditions to make shoes for you to buy at vastly inflated prices.
Nike weren't even around in this time-period, so there is no need to use their logo on armour etc.
I found that insulting and offensive in the extreme.
I don't buy their products and actively discourage it with my friends and family, because I do not believe a company that violates human rights should be allowed to continue.
So I don't expect or appreciate paying my money to watch a film about Knights in medievil England and then to be presented with this company and their foul practices.
So, Knight's Tale.
Amusing, lightweight entertainment, but condoning and encouraging the use of child-labour and sweat-shops in order for a few hundred thousand dollar's worth of advertising revenue.