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Today Slipknot announced that their new album has had a last minute name change from ‘Iowa’ to ‘Ibiza’. Band member Shawn Crahan explains:
‘Basically we wrote the album with the intention of showing the dark under belly of Iowa. It’s not all cattle farming and wide open spaces you know. But Ibiza has a much darker side, which suits our music far better. We’re also designing some new boiler suits and masks. To get the genuine Ibiza feel, my new suit has the ass missing, so I can permanently moon the maggots during gigs. Number 4 has gone to extreme lengths to get his new mask right. He’s scanned the faces from the female audience of the Jerry Springer show, digitally combined them, and reduced the age to around 18. He’s named the resulting freak Suzie. His boiler suit will have names of all the STDs Suzie picked up on her last Ibiza trip. And Joey is trying to make a mask that looks like his brain is missing, but he’s hit a few problems.’
Cynical music journalists have not been slow in coming forward with their criticism. Ron Davies of NME:
‘It’s just another example of lazy marketing. Record execs seem to think if you put the word Ibiza in an album title, kids will go out and buy another third rate compilation of last year’s dance music. It’s just plain insulting to their intelligence.’
Steve Jones, Head of Marketing at Clubland records takes these accusations very seriously:
‘These are the kind of comments we come to expect from jaded music hacks. Ibiza is what the kids want, laziness just doesn’t come into it. My team comes up with some of it’s best ideas during our regular afternoon trips to the local pub. It’s amazing what you can fit on the back of a cigarette packet.’
Slipknot’s about face comes only days after the rumour that Led Zeppelin are re-releasing their back catalogue with ‘Ibiza friendly’ song titles and lyrics. A ‘Stairway to Ibiza’ mp3 has been doing the rounds for some time on the Internet, though it is not clear if it a hoax, or the genuine article. Both Robert Plant and Jimmy Page were unavailable for comment.
More worringly this trend has begun to spread beyond the music industry. The Tesco chain recently announced renaming their supermarkets to ‘Ibiza’. CEO Sarah Jenkins:
‘Customers can continue to expect our usual high standards. The main difference they will see is in the layout of the stores. For example, we will be replacing non-essential items such as fruit and vegetables with an extended selection of lagers.’
We asked if they would be changing their TV advertising campaign.
‘Prunella Scales and Jane Horrocks have been contracted for a series of adverts, and that contract is yet to expire. Our plan is to carry on the Mother and daughter theme. The next advert will see them coming back from holiday, having slept with the same barman. They will come to one of stores, and resolve their differences over the cheese counter. It works on so many levels.’
A spokesperson for Sainsbury’s had this to say in response:
‘It is entirely coincidental that we will shortly be rebranding our stores as Ayia Napa. This has been planned for many months.’
But will they be continuing their adverts with Jamie Oliver?
‘No. We can’t stand him.’
‘Basically we wrote the album with the intention of showing the dark under belly of Iowa. It’s not all cattle farming and wide open spaces you know. But Ibiza has a much darker side, which suits our music far better. We’re also designing some new boiler suits and masks. To get the genuine Ibiza feel, my new suit has the ass missing, so I can permanently moon the maggots during gigs. Number 4 has gone to extreme lengths to get his new mask right. He’s scanned the faces from the female audience of the Jerry Springer show, digitally combined them, and reduced the age to around 18. He’s named the resulting freak Suzie. His boiler suit will have names of all the STDs Suzie picked up on her last Ibiza trip. And Joey is trying to make a mask that looks like his brain is missing, but he’s hit a few problems.’
Cynical music journalists have not been slow in coming forward with their criticism. Ron Davies of NME:
‘It’s just another example of lazy marketing. Record execs seem to think if you put the word Ibiza in an album title, kids will go out and buy another third rate compilation of last year’s dance music. It’s just plain insulting to their intelligence.’
Steve Jones, Head of Marketing at Clubland records takes these accusations very seriously:
‘These are the kind of comments we come to expect from jaded music hacks. Ibiza is what the kids want, laziness just doesn’t come into it. My team comes up with some of it’s best ideas during our regular afternoon trips to the local pub. It’s amazing what you can fit on the back of a cigarette packet.’
Slipknot’s about face comes only days after the rumour that Led Zeppelin are re-releasing their back catalogue with ‘Ibiza friendly’ song titles and lyrics. A ‘Stairway to Ibiza’ mp3 has been doing the rounds for some time on the Internet, though it is not clear if it a hoax, or the genuine article. Both Robert Plant and Jimmy Page were unavailable for comment.
More worringly this trend has begun to spread beyond the music industry. The Tesco chain recently announced renaming their supermarkets to ‘Ibiza’. CEO Sarah Jenkins:
‘Customers can continue to expect our usual high standards. The main difference they will see is in the layout of the stores. For example, we will be replacing non-essential items such as fruit and vegetables with an extended selection of lagers.’
We asked if they would be changing their TV advertising campaign.
‘Prunella Scales and Jane Horrocks have been contracted for a series of adverts, and that contract is yet to expire. Our plan is to carry on the Mother and daughter theme. The next advert will see them coming back from holiday, having slept with the same barman. They will come to one of stores, and resolve their differences over the cheese counter. It works on so many levels.’
A spokesperson for Sainsbury’s had this to say in response:
‘It is entirely coincidental that we will shortly be rebranding our stores as Ayia Napa. This has been planned for many months.’
But will they be continuing their adverts with Jamie Oliver?
‘No. We can’t stand him.’
There have been no replies to this thread yet.
Today Slipknot announced that their new album has had a last minute name change from ‘Iowa’ to ‘Ibiza’. Band member Shawn Crahan explains:
‘Basically we wrote the album with the intention of showing the dark under belly of Iowa. It’s not all cattle farming and wide open spaces you know. But Ibiza has a much darker side, which suits our music far better. We’re also designing some new boiler suits and masks. To get the genuine Ibiza feel, my new suit has the ass missing, so I can permanently moon the maggots during gigs. Number 4 has gone to extreme lengths to get his new mask right. He’s scanned the faces from the female audience of the Jerry Springer show, digitally combined them, and reduced the age to around 18. He’s named the resulting freak Suzie. His boiler suit will have names of all the STDs Suzie picked up on her last Ibiza trip. And Joey is trying to make a mask that looks like his brain is missing, but he’s hit a few problems.’
Cynical music journalists have not been slow in coming forward with their criticism. Ron Davies of NME:
‘It’s just another example of lazy marketing. Record execs seem to think if you put the word Ibiza in an album title, kids will go out and buy another third rate compilation of last year’s dance music. It’s just plain insulting to their intelligence.’
Steve Jones, Head of Marketing at Clubland records takes these accusations very seriously:
‘These are the kind of comments we come to expect from jaded music hacks. Ibiza is what the kids want, laziness just doesn’t come into it. My team comes up with some of it’s best ideas during our regular afternoon trips to the local pub. It’s amazing what you can fit on the back of a cigarette packet.’
Slipknot’s about face comes only days after the rumour that Led Zeppelin are re-releasing their back catalogue with ‘Ibiza friendly’ song titles and lyrics. A ‘Stairway to Ibiza’ mp3 has been doing the rounds for some time on the Internet, though it is not clear if it a hoax, or the genuine article. Both Robert Plant and Jimmy Page were unavailable for comment.
More worringly this trend has begun to spread beyond the music industry. The Tesco chain recently announced renaming their supermarkets to ‘Ibiza’. CEO Sarah Jenkins:
‘Customers can continue to expect our usual high standards. The main difference they will see is in the layout of the stores. For example, we will be replacing non-essential items such as fruit and vegetables with an extended selection of lagers.’
We asked if they would be changing their TV advertising campaign.
‘Prunella Scales and Jane Horrocks have been contracted for a series of adverts, and that contract is yet to expire. Our plan is to carry on the Mother and daughter theme. The next advert will see them coming back from holiday, having slept with the same barman. They will come to one of stores, and resolve their differences over the cheese counter. It works on so many levels.’
A spokesperson for Sainsbury’s had this to say in response:
‘It is entirely coincidental that we will shortly be rebranding our stores as Ayia Napa. This has been planned for many months.’
But will they be continuing their adverts with Jamie Oliver?
‘No. We can’t stand him.’
‘Basically we wrote the album with the intention of showing the dark under belly of Iowa. It’s not all cattle farming and wide open spaces you know. But Ibiza has a much darker side, which suits our music far better. We’re also designing some new boiler suits and masks. To get the genuine Ibiza feel, my new suit has the ass missing, so I can permanently moon the maggots during gigs. Number 4 has gone to extreme lengths to get his new mask right. He’s scanned the faces from the female audience of the Jerry Springer show, digitally combined them, and reduced the age to around 18. He’s named the resulting freak Suzie. His boiler suit will have names of all the STDs Suzie picked up on her last Ibiza trip. And Joey is trying to make a mask that looks like his brain is missing, but he’s hit a few problems.’
Cynical music journalists have not been slow in coming forward with their criticism. Ron Davies of NME:
‘It’s just another example of lazy marketing. Record execs seem to think if you put the word Ibiza in an album title, kids will go out and buy another third rate compilation of last year’s dance music. It’s just plain insulting to their intelligence.’
Steve Jones, Head of Marketing at Clubland records takes these accusations very seriously:
‘These are the kind of comments we come to expect from jaded music hacks. Ibiza is what the kids want, laziness just doesn’t come into it. My team comes up with some of it’s best ideas during our regular afternoon trips to the local pub. It’s amazing what you can fit on the back of a cigarette packet.’
Slipknot’s about face comes only days after the rumour that Led Zeppelin are re-releasing their back catalogue with ‘Ibiza friendly’ song titles and lyrics. A ‘Stairway to Ibiza’ mp3 has been doing the rounds for some time on the Internet, though it is not clear if it a hoax, or the genuine article. Both Robert Plant and Jimmy Page were unavailable for comment.
More worringly this trend has begun to spread beyond the music industry. The Tesco chain recently announced renaming their supermarkets to ‘Ibiza’. CEO Sarah Jenkins:
‘Customers can continue to expect our usual high standards. The main difference they will see is in the layout of the stores. For example, we will be replacing non-essential items such as fruit and vegetables with an extended selection of lagers.’
We asked if they would be changing their TV advertising campaign.
‘Prunella Scales and Jane Horrocks have been contracted for a series of adverts, and that contract is yet to expire. Our plan is to carry on the Mother and daughter theme. The next advert will see them coming back from holiday, having slept with the same barman. They will come to one of stores, and resolve their differences over the cheese counter. It works on so many levels.’
A spokesperson for Sainsbury’s had this to say in response:
‘It is entirely coincidental that we will shortly be rebranding our stores as Ayia Napa. This has been planned for many months.’
But will they be continuing their adverts with Jamie Oliver?
‘No. We can’t stand him.’