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"Brit surfers prefer Brit sites - Official"

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Tue 24/07/01 at 13:53
Regular
Posts: 787
nabbed this juciy t** bit from where the sun dont shine... Leeds.

Nearly all clicks and mortar sites visited most often by UK surfers are linked to UK brands.

Seventeen out of the top 20 sites are British-owned, proving that old economy companies have finally got their online acts together.

Although Microsoft.com heads the list, which was compiled by Nielsen//NetRatings, a whole gaggle of British websites, led by the BBC, are among the favourite online destinations
Telecoms, entertainment, shopping, banking, and publishing brands all feature high-up in the top 20.
Channel 4's website showed the highest growth over the last six months, thanks to the return of Big Brother. AutoTrader, EasyJet, Encyclopaedia Britannica, Lloyds TSB and Nationwide have all come close to doubling their audience in the last six months alone.

Most of the sites performing less well in that period were shopping sites, whose audiences peaked six months ago for Christmas.

Nielsen//NetRatings looked at websites affiliated with offline companies or brands, and produced a ranking to show the 20 brands that have been most successful in adapting to the new economy and winning internet audience.

Tom Ewing, a Nielsen//NetRatings analyst, said in a statement: "Our data shows the strength and diversity of British brands online. The biggest purely online players often tend to be American, but as these figures suggest, the cream of old economy British brands are thriving on the internet. British surfers appreciate the combination of trusted names and innovative services these sites are offering."

...

It then goes on to provide the list of the top 20 sites... however, I'm fairly sure it wouldnt be too wise to post them here :)
Tue 24/07/01 at 13:53
Regular
"Eric The Half A Bee"
Posts: 5,347
nabbed this juciy t** bit from where the sun dont shine... Leeds.

Nearly all clicks and mortar sites visited most often by UK surfers are linked to UK brands.

Seventeen out of the top 20 sites are British-owned, proving that old economy companies have finally got their online acts together.

Although Microsoft.com heads the list, which was compiled by Nielsen//NetRatings, a whole gaggle of British websites, led by the BBC, are among the favourite online destinations
Telecoms, entertainment, shopping, banking, and publishing brands all feature high-up in the top 20.
Channel 4's website showed the highest growth over the last six months, thanks to the return of Big Brother. AutoTrader, EasyJet, Encyclopaedia Britannica, Lloyds TSB and Nationwide have all come close to doubling their audience in the last six months alone.

Most of the sites performing less well in that period were shopping sites, whose audiences peaked six months ago for Christmas.

Nielsen//NetRatings looked at websites affiliated with offline companies or brands, and produced a ranking to show the 20 brands that have been most successful in adapting to the new economy and winning internet audience.

Tom Ewing, a Nielsen//NetRatings analyst, said in a statement: "Our data shows the strength and diversity of British brands online. The biggest purely online players often tend to be American, but as these figures suggest, the cream of old economy British brands are thriving on the internet. British surfers appreciate the combination of trusted names and innovative services these sites are offering."

...

It then goes on to provide the list of the top 20 sites... however, I'm fairly sure it wouldnt be too wise to post them here :)
Wed 25/07/01 at 06:51
Posts: 0
Probably find the only reason Microsoft tops the list is because of the number of hotmail accounts out there. Personally i very rarely use thier site.
Wed 25/07/01 at 10:36
Regular
""
Posts: 303
No way, TechNet is one of the best resource sites around. The amount of information/tutorials/demos is amazing.

I accept that Hotmail would pull in a lot of punters, but thats only one part of the website.
Wed 25/07/01 at 11:32
Regular
"Eric The Half A Bee"
Posts: 5,347
Given the amount of advertising, I would have thought MSN.co.uk would be a lot of peoples home pages?
Wed 25/07/01 at 11:38
Regular
Posts: 612
It's not just the advertising. IE sets it's default homepage as MSN and uses MSN to do all searches.
Wed 25/07/01 at 18:16
Regular
"It goes so quickly"
Posts: 4,083
Not to mention when things go wrong on your 'poter..... got omicrosoft to see if there is a fix etc... so I can see why it's top of the lists.

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