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"This Cameraphone Road Safety ad..."

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Thu 01/09/05 at 08:47
Regular
Posts: 14,437
How many have seen it?

When I first saw it, I had an idea it would have something to do with Road Safety, but the impact was far more shocking than I expected.

They make this stuff look so real.

Excellent method of reaching out to the Teenage audience though, let's just hope the message isn't ignored.

[URL]http://www.thinkroadsafety.gov.uk/campaigns/teenagers/teenagers.htm[/URL] if you haven't seen it.
Fri 02/09/05 at 23:14
Regular
Posts: 20,776
Poor editing, watch the sped up person on the left of the picture as the car hits.

Not much plot to keep you interested, can somebody give me an angle on this? Chavvy teenagers talking crap?

Top it off with poor acting talent and you aren't offering the viewer a particularly alluring package. And the 'twist' at the end has already been done.

3 out of 10
Fri 02/09/05 at 22:42
Regular
"0228"
Posts: 5,953
It's great at the end of the advert when the person with phone drops it and then instead of helping the friend who's been hit by the car, they fumble around on the floor trying to pick up the phone.
Fri 02/09/05 at 14:09
Regular
Posts: 11,038
Aha, that's great.

The new name for a hit and run.
Fri 02/09/05 at 13:45
Regular
Posts: 2,781
Indeed. "Happy slapped by a car" were among my first thoughts.
Fri 02/09/05 at 13:00
Regular
"gsybe you!"
Posts: 18,825
Reefer wrote:
> The kid getting hit was so unexpected, it did make me chuckle at
> first. But I spose it's a good way at reaching out to people.

Hilarious
Fri 02/09/05 at 12:31
Regular
Posts: 11,038
Bullett wrote:
> Have you tried? It's pretty easy to corner at 30-50 - although I
> wouldn't recommend it as it's naughty.

And, if the wheels lock and you skid on the stones on teh road, you skid more, and you crash (a la me).
Fri 02/09/05 at 06:48
Regular
Posts: 14,437
gerrid wrote:
> Even a quick look should be enough to notify you of a car hurtling
> towards you at 50mph, and there's no way you can corner at more than
> about 15-20 mps anyway, so that's out the window.

Have you tried? It's pretty easy to corner at 30-50 - although I wouldn't recommend it as it's naughty.

> Anyway, it's still a great advert for road safety, so let's not
> quibble.

Oops, sorry :D
Fri 02/09/05 at 00:52
Regular
"Catch it!"
Posts: 6,840
I haven't ignored it im scared by it I always look all the time I did even before this. I always pause my music if I haven't music on when crossing the road or I take my headphones out.
Fri 02/09/05 at 00:52
Regular
"8==="
Posts: 33,481
I take it this won't be sent to people's phones as the irony of someone getting run-over whilst watching the advert on their phone would be far too great.
Fri 02/09/05 at 00:49
Regular
Posts: 2,781
The kid getting hit was so unexpected, it did make me chuckle at first. But I spose it's a good way at reaching out to people.

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