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Can anyone tell me what "canvassing competitive media" means in plain english? Searching on Google just throws up the term and not the meaning!
I get the feeling its something really simple, obviously I know what canvassing is, but I just don't see how the term can relate to increasing sales of advertising??
I get the feeling its something really simple, obviously I know what canvassing is, but I just don't see how the term can relate to increasing sales of advertising??
Can anyone tell me what "canvassing competitive media" means in plain english? Searching on Google just throws up the term and not the meaning!
I get the feeling its something really simple, obviously I know what canvassing is, but I just don't see how the term can relate to increasing sales of advertising??
I get the feeling its something really simple, obviously I know what canvassing is, but I just don't see how the term can relate to increasing sales of advertising??
Alright. Although I don't consider myself of utmost authority on marketing terminology, I'll give this a swing.
"Canvassing competitive media" is when companies research the competition's advertising strategies, for both cash cows and dogs alike, to figure what's worked and what hasn't. Thus, narrowing the advertising focus for their product or service toward specific target markets and demographics. By analyzing these variables, they develop a competitive niche. Hence, an increase in sales by exceeding market standards and/or expectations through titalating and wow-ing advertisement.
Hope that helped a little.
"Canvassing competitive media" is when companies research the competition's advertising strategies, for both cash cows and dogs alike, to figure what's worked and what hasn't. Thus, narrowing the advertising focus for their product or service toward specific target markets and demographics. By analyzing these variables, they develop a competitive niche. Hence, an increase in sales by exceeding market standards and/or expectations through titalating and wow-ing advertisement.
Hope that helped a little.
Thanks for that, it sounds right, basically look at what the other guys are doing and seeing how effective it is/isnt and then using that info.
Yup! And, you're quite welcome. :D *mwah*