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As some of you might know i have recently moved jobs, i now have my own Media Company and we are currently only working with one client but now i am back from Holiday we are looking to expand.
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
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No its cool - i appreciate all the help. I am just trying to understand a bit but i would get taught by whoever we employed. Just didnt know if the 25k - 30k mark was right for someone to do all the web work. So thanks for your help so far guys. its all good information.
Emmie87 wrote:
> My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
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Fairly far off I'm afraid :P Sorry. I'm not entirely sure what you mean about creating a page that can't be seen. There certainly are parts of pages that search engines will see, but users won't, if that's what you mean?
In terms of SEO, and ranking well for your chosen terms in search engines, there are so many aspects involved. I'll run through a few here.
Firstly, you need your web page designed, content-rich and coded up.
Secondly, you need to look at your page's META details (page title, keywords etc). If you look at the source code for probably any webpage you come across, you should see tags such as
A lot of 'beginners' tend to stop at just the meta tags/content, but other things that search engines take into consideration are the number of other sites that link to yours, the age of your domain name (it's widely regarded that domains/websites that have been in existance over a number of years are 'trusted' more than newer ones), page URLs, size of website and just a ton of other things.
Basically, it's just a case of doing a lot of reading. Try a few things, and see what works best for you. There's no set way to rank in the top 5 (unless you're trying to rank well for crappy terms), otherwise everyone would use that method, right?
I know my reply is of litle help. It's just not something you can explain in a few paragraphs. I'm sure Garin/Hmmm... will agree... guys...?
> My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
-----
Fairly far off I'm afraid :P Sorry. I'm not entirely sure what you mean about creating a page that can't be seen. There certainly are parts of pages that search engines will see, but users won't, if that's what you mean?
In terms of SEO, and ranking well for your chosen terms in search engines, there are so many aspects involved. I'll run through a few here.
Firstly, you need your web page designed, content-rich and coded up.
Secondly, you need to look at your page's META details (page title, keywords etc). If you look at the source code for probably any webpage you come across, you should see tags such as
<title> and <meta name="keywords"> etc. These are visible to search engines, while only the Page Title is visible to users without looking at the source. Warhunt glossed over this below, but I recommend researching META tags and keyworded content closely for this.A lot of 'beginners' tend to stop at just the meta tags/content, but other things that search engines take into consideration are the number of other sites that link to yours, the age of your domain name (it's widely regarded that domains/websites that have been in existance over a number of years are 'trusted' more than newer ones), page URLs, size of website and just a ton of other things.
Basically, it's just a case of doing a lot of reading. Try a few things, and see what works best for you. There's no set way to rank in the top 5 (unless you're trying to rank well for crappy terms), otherwise everyone would use that method, right?
I know my reply is of litle help. It's just not something you can explain in a few paragraphs. I'm sure Garin/Hmmm... will agree... guys...?
I think we would want someone in for the reason if we had say 5 clients all wanting websites maintained, updated and hosted with SEO going on, then it would be worthwhile paying someone who we controlled to do it and could make extra revenue from it.
I was told that it will be 25k - 30k a year for someone to do SEO.
I really know nothing about it or even websites to be honest. My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
Thanks everyone
I was told that it will be 25k - 30k a year for someone to do SEO.
I really know nothing about it or even websites to be honest. My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
Thanks everyone
It is not actually very hard to learn, it is just incredibly specific. Whereas the subject itself is so broad.
Assuming everyone wants to be ranked by Google, I would advise to make them your main priority. Google themselves have multiple help tools for the average user such as the AdWords Keyword Tool Here. Using that you can find terms to help out.
There are loads of guides most likely online, but here is how I SEO for a specific page.
Choose an overall theme for the page. If your page was about broadband speeds say, you would assume the main phrases would be "broadband speeds" "broadband performance" etc.
Head over to the Keyword tool and get 10-20 of the most searched for terms for your phrases. Use these for the search terms themselves and be sure to include the text in the actual page. Do not use search terms that do not appear in your content.
If you need more specifics say, but I'm sure others can help more than I. That's the one tip I find more helpful than others though.
To employ someone or not? Hmmm it should not really be needed if you have technical knowledge you should be able to learn quickly. In regards to whether its an ongoing need to stay high, it should not require constant updating. (Although I am not positive)
Assuming everyone wants to be ranked by Google, I would advise to make them your main priority. Google themselves have multiple help tools for the average user such as the AdWords Keyword Tool Here. Using that you can find terms to help out.
There are loads of guides most likely online, but here is how I SEO for a specific page.
Choose an overall theme for the page. If your page was about broadband speeds say, you would assume the main phrases would be "broadband speeds" "broadband performance" etc.
Head over to the Keyword tool and get 10-20 of the most searched for terms for your phrases. Use these for the search terms themselves and be sure to include the text in the actual page. Do not use search terms that do not appear in your content.
If you need more specifics say, but I'm sure others can help more than I. That's the one tip I find more helpful than others though.
To employ someone or not? Hmmm it should not really be needed if you have technical knowledge you should be able to learn quickly. In regards to whether its an ongoing need to stay high, it should not require constant updating. (Although I am not positive)
As some of you might know i have recently moved jobs, i now have my own Media Company and we are currently only working with one client but now i am back from Holiday we are looking to expand.
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
Page: