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Leak game. Assorted thieving geeks and internet fanboys (who wouldn't buy the game anyway) download game. Geeks play game. Geeks moan about bugs on web forums. Developers read geek moans, and fix bugs. Geeks start to love game. Geeks evangelise about game on web forums. Geeks tell friends how fantastic the game is. Normal people start telling other normal people that game is going to be greatest thing ever. Game gets released. Game storms the charts on a thunderous snowball of hype. Job done.
Leak game. Assorted thieving geeks and internet fanboys (who wouldn't buy the game anyway) download game. Geeks play game. Geeks moan about bugs on web forums. Developers read geek moans, and fix bugs. Geeks start to love game. Geeks evangelise about game on web forums. Geeks tell friends how fantastic the game is. Normal people start telling other normal people that game is going to be greatest thing ever. Game gets released. Game storms the charts on a thunderous snowball of hype. Job done.