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"Grab a granny: Nintendo aim their Wii at a new audience"

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Thu 21/09/06 at 09:28
Regular
"black + blue"
Posts: 15
The delayed release of the PS3 has given the Xbox and Wii a huge head start this Christmas with next-gen games, and Nintendo have high hopes for the Wii. They haven't led the games industry since the Playstation was launched in 1994, and were enfeebled further by the release of the Xbox in 2002, but recent success in mobilising the most unlikely gamers in society with games like Nintendogs (girls) and Brain Training (the elderly and infirm) have seen them gradually return to form. Nintendo's innovation, unconventional marketing strategy and crazy sense of fun could see them clean up over Christmas.

The Wii launches in Europe on December 8th. It will feature internet browsing and TV, which will add to its charm for a more general audience. Unfortunately DVD playback has been dropped, which is a shame as the Wii is shaping up to be an accessible all-in-one family entertainment centre. Although it was widely expected to be less than £150, it will actually retail at around £179, but will come bundled with the essential Wii Sports games and will still be half the price Sony plans to charge for the PS3 in most areas. The price will include the console plus one wireless remote controller and 'nunchuk' controller (your guess is as good as mine), but players will have to invest in extra controllers for collective gaming. This is a feature that Nintendo is keen to promote, as part of the drive to get the whole family involved and reach out to a new audience.

You have to admit, it all looks terribly fun. Sony, by contrast, are in a dark place. Their advanced new Blu-ray drive is developing more slowly than they planned, and Toshiba, Dell and Apple have recently withdrawn faulty and potentially firesome PC batteries manufactured by Sony. You will have to wait until next March to get hold of a PS3, as you live in a peripheral third-world location off the coast of Europe. When the PS3 does arrive, the likely price tag of some £425 may put it beyond the reach of many gamers.
To make matters worse for Sony, Microsoft have struck exclusive next-gen agreements for FIFA 07 and Pro Evo 6, which gives the Xbox a really massive advantage ahead of Christmas. Microsoft have also secured some other really popular games, and the launch line-up for the PS3 is still looking a bit weak.

Nintendo have a novel take on the struggle to sell games over Christmas. President Satoru Iwata said 'We are not battling Sony or Microsoft, our enemy is consumer indifference to games'. Having already gone some way to addressing this indifference, it seems that the Wii could really open up an unprecedented new mass market for games machines. The unique thing about the Wii console is that non-gamers can understand the principles of the games as easily as gamers, and can see that it is fun to use just by watching others play. The launch conference in London on Friday sought to demonstrate this by featuring a demonstration of Wii Sports tennis by Tim Henman and Greg Rusedski. We can only hope for Nintendo's sake that watching Tim Henman play virtual tennis is better than watching him play real tennis.
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Thu 21/09/06 at 09:28
Regular
"black + blue"
Posts: 15
The delayed release of the PS3 has given the Xbox and Wii a huge head start this Christmas with next-gen games, and Nintendo have high hopes for the Wii. They haven't led the games industry since the Playstation was launched in 1994, and were enfeebled further by the release of the Xbox in 2002, but recent success in mobilising the most unlikely gamers in society with games like Nintendogs (girls) and Brain Training (the elderly and infirm) have seen them gradually return to form. Nintendo's innovation, unconventional marketing strategy and crazy sense of fun could see them clean up over Christmas.

The Wii launches in Europe on December 8th. It will feature internet browsing and TV, which will add to its charm for a more general audience. Unfortunately DVD playback has been dropped, which is a shame as the Wii is shaping up to be an accessible all-in-one family entertainment centre. Although it was widely expected to be less than £150, it will actually retail at around £179, but will come bundled with the essential Wii Sports games and will still be half the price Sony plans to charge for the PS3 in most areas. The price will include the console plus one wireless remote controller and 'nunchuk' controller (your guess is as good as mine), but players will have to invest in extra controllers for collective gaming. This is a feature that Nintendo is keen to promote, as part of the drive to get the whole family involved and reach out to a new audience.

You have to admit, it all looks terribly fun. Sony, by contrast, are in a dark place. Their advanced new Blu-ray drive is developing more slowly than they planned, and Toshiba, Dell and Apple have recently withdrawn faulty and potentially firesome PC batteries manufactured by Sony. You will have to wait until next March to get hold of a PS3, as you live in a peripheral third-world location off the coast of Europe. When the PS3 does arrive, the likely price tag of some £425 may put it beyond the reach of many gamers.
To make matters worse for Sony, Microsoft have struck exclusive next-gen agreements for FIFA 07 and Pro Evo 6, which gives the Xbox a really massive advantage ahead of Christmas. Microsoft have also secured some other really popular games, and the launch line-up for the PS3 is still looking a bit weak.

Nintendo have a novel take on the struggle to sell games over Christmas. President Satoru Iwata said 'We are not battling Sony or Microsoft, our enemy is consumer indifference to games'. Having already gone some way to addressing this indifference, it seems that the Wii could really open up an unprecedented new mass market for games machines. The unique thing about the Wii console is that non-gamers can understand the principles of the games as easily as gamers, and can see that it is fun to use just by watching others play. The launch conference in London on Friday sought to demonstrate this by featuring a demonstration of Wii Sports tennis by Tim Henman and Greg Rusedski. We can only hope for Nintendo's sake that watching Tim Henman play virtual tennis is better than watching him play real tennis.

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