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(The following relate to the US market in 1999)
Console Games Players: 35% were female
PC Games Players: 43% were female
PC Entertainment Software Buyers: 49% were female
Console Software Buyers: 51% were female
Online Gamers: 53% were female
Female gamers preferred different types of games like trivia and contests genres, whilst male gamers selected action games as their favorite type of online game.
Now onto some common generalites:
Female gamers prefer non-violent, non-combative games, going for titles like Sim City or Myst.
Female gamers are put off by seeing very male oriented advertisements in the gaming press, which is why the majority of gaming magazine purchasers are male.
My view:
Ditch the bikini clad girls from the ads.
Promote more puzzle games.
Add a female section to SR's website, not necessarily a forum, although that would help, but use red instead of blue for the links backgrounds and add appropriate content, or just use a cookie feature to tell if you've got a male/female customer browsing and put it to your advantage.
There are already dedicated female gamer websites springing up on the web.
There is a major market for publishers and developers to tap into if they want to. Why haven't they? Where are the home improvement sims? The Bubble Bobble 3D sequels? The environment management RTS games?
There are plenty of female jouralists out there, why not get them into Future Publishing and Paragon Publishing and start to make a difference? If there isn't a magazine out there called Grrrl Gamer or Femme Fatale why not?
With a little application and a little daring, the gaming industry could start raking in a lot more money than they are currently taking, which could go towards making much better games for all of us, not just Gran Turismo IV and Dead or Alive V.
> Well I bet no one is better than me on Crazy Taxi 2.
Around Apple:
> $122,471.42.
I don't know if to say well done or get a life (joke).
> Girls are always good at games like Tekken because they just thrash the
> buttons.
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Heck yes, you're trying to get some combos going, and they just break the controller with their constant mashing
Around Apple: $122,471.42.
> Console software buyers 51%???
Surely that's cuz of kids wanting games for
> x-mas' and birthdays, and asking "Mum, can I have Harry Potter??"
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Exactly
Most of them won't have a clue what they're buying, they're just doing as they're told, heh