Viewing Thread:
"Why Sony are number 1"

http://www.gamespot.com/ps2/action/primal/news_6030684.html

Sony to sponsor Ozzfest 2003.
It's things like this, and sponsoring skate tournaments and various other Gen X events that promote the brand, encourage sales and increase loyalty.
Capturing the market with disposable income and a love for video games.

And, this isn't a knock on Nintendo, but that's why Nintendo are forever stuck as "kiddy" and lack the sorts of sales in Europe that Sony do. Because they dont market themselves very well.

http://www.gamespot.com/ps2/action/primal/news_6030684.html

Sony to sponsor Ozzfest 2003.
It's things like this, and sponsoring skate tournaments and various other Gen X events that promote the brand, encourage sales and increase loyalty.
Capturing the market with disposable income and a love for video games.

And, this isn't a knock on Nintendo, but that's why Nintendo are forever stuck as "kiddy" and lack the sorts of sales in Europe that Sony do. Because they dont market themselves very well.

I heard Nintendo are negotiating a backpack sponsorship deal with wimmel.
Just you wait and see.

YOU'RE JOKING!

http://www.gamingcubed.com/news/sponsorship.html

See, this is the sort of advertising/promotion Nintendo need to be doing if they want to shake off the "kiddy" tag and get sales going.
Print ads in genre-specific mags dont do anything, preaching to the converted.

It's getting your brand into the collective awareness and associating yourself with your target market.
Sony are damned good at that, getting David Lynch to do adverts, promoting UK Freestyle MC Battles etc, bolting your product onto the current zeitgeist and being cool by association.

What was that about preaching to the converted?

I said by advertising in Nintendo magazines, it achieves nothing.
Preaching to the converted.

Like telling everyone here things they already know?

It's true about Sony advertising and sponsorship of "hip and happening" events, they have done for a number of years. The question is, can Nintendo do anything about it? Will they even try?

There's no doubt that Nintendo do lag behind with the customer relations/advertising department, you only have to look at the Playstation Experience. OK, so last years one may have been overly loud, filled with Z-list "celebs" and frequented mainly by nerds, but it is a great showcase for Sony in the UK, something Nintendo don't have. Nintendo would claim (like with the last few years of the cancelled Japanese Spaceworld events) that they are happy to spend the money on game development instead of a big game show, but they need to host events like the Playstation Experience to get themsleves and their products noticed.

gerrid wrote:
> Like telling everyone here things they already know?
---

Calm down sonny, nobody's dissing your precious tardcube