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"MySpace: or is it? Universal think it's copyright theft."

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Fri 24/11/06 at 12:36
Regular
"black + blue"
Posts: 15
MySpace: Or is it?
The world's largest record label has taken out a lawsuit against the world's most popular social networking site for breach of copyright.

Poor old Rupert Murdoch. Ever since the wrinkly icon of global media acquired MySpace last year, for a very reasonable $580m, everyone's been irking him about this bothersome matter of copyright theft. MySpace came in for criticism in July for exploiting the huge number of artists who receive no royalties for having their music played on the site. This issue centred mainly on struggling songwriters and bands who rely upon MySpace for publicity. But it just got worse for Rupert, because Universal Music Group have called in the lawyers.

According to Universal, MySpace is profiting from the systematic piracy of their artists' work. MySpace responded with a statement expressing surprise and asserting that their procedures for removing illegal downloads were in accordance with copyright laws, and subject to continual improvement. The action seems to have been triggered by the leaking on MySpace of the much-hyped comeback album by one of Universal's biggest acts, Jay-Z, but many observers feel the legal action is heavy handed. Especially since the recent partnership between CBS and YouTube has been a massive success for CBS audience figures.

Universal claims that visitors to MySpace are drawn by the vast facility that MySpace offers to share music and video without paying, and that the appeal of the site depends not so much on the user-generated content as on the pirated content. MySpace profits from advertising to its huge user base, who are attracted to the site by the possibility of free music and videos. And there was me thinking people were drawn to MySpace by the possibility of making over 900 internet-based friends when they could scarcely make 9 conventional ones. I digress. Universal referred to MySpace in the lawsuit as “a vast virtual warehouse” of pirated material, citing the work of U2 and Mariah Carey among others. U2 and Mariah Carey? The sooner somebody sets virtual-fire to that virtual-warehouse, the better.

Universal recently reached a licensing agreement with YouTube, whereby YouTube users will be able to access Universal owned content in exchange for a cut of the advertising revenue. Warner and Sony BMG struck similar deals, and it is likely that if Universal win the case against MySpace they will attempt to extract favourable agreements from other user-driven sites. All this can only have one outcome, the entertainment industry finding a new way to make us all pay.
Fri 24/11/06 at 13:16
Regular
"Brooklyn boy"
Posts: 14,935
Poor music artists, they'll have to wait 3 months instead of 1 for that gold plated swimming pool. Can you all live with that on your conscience? Can you!!!??!?
Fri 24/11/06 at 12:38
Regular
"Mooching around"
Posts: 4,248
I've heard many issues about the music areas of MySpace, I hope they lose the lawsuit, spice things up a little :D
Fri 24/11/06 at 12:36
Regular
"black + blue"
Posts: 15
MySpace: Or is it?
The world's largest record label has taken out a lawsuit against the world's most popular social networking site for breach of copyright.

Poor old Rupert Murdoch. Ever since the wrinkly icon of global media acquired MySpace last year, for a very reasonable $580m, everyone's been irking him about this bothersome matter of copyright theft. MySpace came in for criticism in July for exploiting the huge number of artists who receive no royalties for having their music played on the site. This issue centred mainly on struggling songwriters and bands who rely upon MySpace for publicity. But it just got worse for Rupert, because Universal Music Group have called in the lawyers.

According to Universal, MySpace is profiting from the systematic piracy of their artists' work. MySpace responded with a statement expressing surprise and asserting that their procedures for removing illegal downloads were in accordance with copyright laws, and subject to continual improvement. The action seems to have been triggered by the leaking on MySpace of the much-hyped comeback album by one of Universal's biggest acts, Jay-Z, but many observers feel the legal action is heavy handed. Especially since the recent partnership between CBS and YouTube has been a massive success for CBS audience figures.

Universal claims that visitors to MySpace are drawn by the vast facility that MySpace offers to share music and video without paying, and that the appeal of the site depends not so much on the user-generated content as on the pirated content. MySpace profits from advertising to its huge user base, who are attracted to the site by the possibility of free music and videos. And there was me thinking people were drawn to MySpace by the possibility of making over 900 internet-based friends when they could scarcely make 9 conventional ones. I digress. Universal referred to MySpace in the lawsuit as “a vast virtual warehouse” of pirated material, citing the work of U2 and Mariah Carey among others. U2 and Mariah Carey? The sooner somebody sets virtual-fire to that virtual-warehouse, the better.

Universal recently reached a licensing agreement with YouTube, whereby YouTube users will be able to access Universal owned content in exchange for a cut of the advertising revenue. Warner and Sony BMG struck similar deals, and it is likely that if Universal win the case against MySpace they will attempt to extract favourable agreements from other user-driven sites. All this can only have one outcome, the entertainment industry finding a new way to make us all pay.

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