Modern Warfare 2 May Not Be The Only The Only £55 Game ?

I read this article with a mixture of interest and horror.How can video games producers seriously expect people to pay these prices on a regular basis ?.I am aware that the 'reason' for Modern Warfare 2's ridiculous price tag is due to its excessive production costs and also the fall of the value of the GBP against the US dollar.This time last year you could get around 2 US dollars to the pound (now it is around the 1.6 mark).This would make a $50 game around £7 more expensive than it would have done a year ago.I am sure video games companies (like most businesses at the moment) are hardly enjoying the rosiest period in their history,but is pricing themselves out of their own market really such a wise move ?.With more and more people looking hard at the spare amounts of cash they have to spend on luxuries such as video games is this really going to work for anyone long term ?.Some may shell out a bit extra for a massive title like Modern Warfare 2 but on many others an extra £10 would surely be enough to stop them buying ?.Seems very strange Activision seem to have picked their most anticipated title of the year to do this with,but I am sure that's purely coincidental !.Also who is seriously going to buy the £120 Prestige Edition ?.With many titles dropping down to less than half price after around a month these days (see the grab a bargain thread),who is going to pay this kind of price for games on a regular basis ?.

Regarding Modern Warfare 2 and as already mentioned in the bargain thread,if you pre-order it from argos.co.uk before 24/7 and use the discount code 'GAME20' you can get it for £35.99 delivered.Its not exactly a bargain,just bringing it down to the price it should have been in the first place.